Why Facebook Marketing Should Be At The Core of Your Marketing Strategy - PowerPoint PPT Presentation

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Why Facebook Marketing Should Be At The Core of Your Marketing Strategy

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Today if your business is not on Facebook, one might mistake that you don’t have a business at all. And if you are on Facebook and yet you do not leverage the power of Facebook Marketing your Marketing is as good as nothing. – PowerPoint PPT presentation

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Title: Why Facebook Marketing Should Be At The Core of Your Marketing Strategy


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Why Facebook Marketing Should Be At The Core of
Your Marketing Strategy
  • Reaching a potential customer has always been a
    herculean task for businesses. The easiest way is
    to go all out in mass advertising mediums like
    TV, print, radio ads and direct marketing
    techniques, all to find that elusive bunch of
    potential customers. Of course, they need a huge
    budget which is why only big businesses could
    thrive in the field.
  • Good news You no longer need a huge marketing
    budget to reach your potential audience.
  • How to reach your target customers without
    breaking the bank
  • Imagine you are in a country where you can
    advertise your products to all the people at the
    same time. Even better, you can target your ads
    to specific people based on their personal
    interest and likes, obviously increasing your
    turnover rate. The interested folks (which is
    more obviously) can reach out to you and you can
    further pitch out your product details and make a
    customer out of it.
  • That country is called Facebook and it has more
    than 2.5 billion populations (users) and the
    process above is service offered by Facebook
    called Facebook Marketing.

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What is Facebook Marketing?
  • Facebook today is the most powerful marketing
    space in the world that helps brands develop
    their brand identity, grown traffic, maintain
    customer relationships and broaden the reach of
    the businesses. Facebook not only provides the
    worlds biggest digital channel for the
    businesses but also provides numerous tools both
    paid and organic to help businesses accelerate
    and amplify their advertising activities on their
    space.
  • Benefits of Facebook Marketing
  • Massive exposure for your business on a global
    scale
  • With more than 2 billion active users, Facebook
    offers massive exposure for your business in the
    form of groups, pages, and ads. A well-built
    Facebook campaign can garner a massive following
    and reach give your brand a massive exposure on a
    global scale within a short amount of time. This
    cannot be possible with any other traditional
    medium, not even social media platforms given
    Facebook is the big daddy of all social media. Go
    Facebook, go global.

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Benefits of Facebook Marketing
  • Facebook offers the most targeted form of
    advertising in social media
  • Facebook collects a lot of personal information
    from the users which the business can leverage to
    tailor their marketing activities based on
    location, age birthday, gender, education or even
    workplace. Facebook by far offers the most
    targeted form of advertising available on the
    social media space and its something which
    cannot be missed out by any business.
  • Low marketing expenses and high profitability
  • Massive exposure and targeted form of advertising
    might make you assume that Facebook Marketing is
    costly. No, actually its quite
    opposite. Facebook ads are very budget friendly
    and let you reach more audience than other
    marketing techniques at a fraction of price. You
    can set a daily limit to make sure the marketing
    expenses are in your budget. You can pause and
    modify the campaign at any time.
  • Since you are specifically targeting audience
    based on the interest, you are reaching your
    potential customers without having to spend an
    extra buck, something that small businesses with
    limited budget can completely make uses of.

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Benefits of Facebook Marketing
  • Increases sales, revenue and website traffic, and
    brand awareness
  • Facebook as a platform allows customer
    interaction builds customer engagement, helps in
    pitching your products with landing pages,
    converts audiences into clients by targeting
    high-quality audience, directs the customers to
    the website for further information and
    everything in the process is tracked in the form
    of performance metrics and analytics to refine
    your strategy and execution.
  • Reaching your potential customers with such
    perfection not only increases the sales and
    revenue but also improves the website traffic and
    brand awareness which are very important for the
    growth of your business in the long term.
  • Choose Facebook Marketing for Maximum ROI
  • You target your audience at cheaper prices and
    convert them into your customers at an unusually
    higher rate when compared to other marketing
    methods using Facebook Marketing. This ensures
    that you enjoy maximum Return of
    Investment possible for your marketing activities
    which is the USP of Facebook Marketing.

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Benefits of Facebook Marketing
  • For years now, traditional marketing through
    television, radio, newspaper, brochures, flyers
    have done all the heavy lifting of marketing and
    advertising. They were a time when those mediums
    are productive for advertising but gradually
    their performance has gone down, owing to the
    lifestyle changes of the majority. Facebook today
    has become a superb medium of marketing and
    advertising. And Facebook Marketing can be used
    by both small and large business offers to garner
    stupendous ROI.
  • Though it may sound simple, the marketing
    activities need a lot of skill to strategize and
    even more to execute campaigns to
    perfection. Samskriti Business Solutions has been
    offering expert Facebook Marketing Services for
    all the businesses for a while now. We specialize
    in creating high-performance campaigns that offer
    extraordinary ROI for our clients, with minimal
    investment possible.
  • Today if your business is not on Facebook, one
    might mistake that you dont have a business at
    all. And if you are on Facebook and yet you do
    not leverage the power of Facebook Marketing your
    Marketing is as good as nothing.

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