Digital Marketing Course in Trivandrum - PowerPoint PPT Presentation

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Digital Marketing Course in Trivandrum

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Digital Marketing Course in Trivandrum – PowerPoint PPT presentation

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Date added: 24 August 2019
Slides: 15
Provided by: mubinjan

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Title: Digital Marketing Course in Trivandrum


1
How To Marketing In Youtube (Video-BLOGGING)
2
Introduction
  • How to start a new Channel
  • Strategy applied for creating a Channel
  • How to create Audience engaging Playlists
  • List for the Content Creation
  • Monetization add thumbnail schedule for the
    videos
  • The main principles for YouTube channel
  • How to Brand Youtube Experience
  • Which are foundation for strong growth
  • Keyword Research and Competitor analysis
  • Best tools to find keywords
  • Video creation techniques.

3

Beginning of a new channel
  • To beginning a new channel in youtube,we have to
    follow below steps.
  • 1.Sign into YouTube and click on the user icon at
    the top right of the screen
  • 2.Click on the gear icon to get to your new
    account.
  • 3.Click on Create a new channel.
  • 4.Use the business icon
  • 5.Add your Brand name and click create.

4
Channel Strategy
  • Use the Facebook Native Video Uploader
  • Maintain a Regular Schedule for Uploading Videos
  • Embed the YouTube Video URLs on Your Blog or
    Website
  • Add a Proper Title to Every Single Video on Your
    YouTube Channel
  • Write a Small Catchy Description for Every Video
  • Take care to maintain short video duration
  • Be Very Specific with Your Keyword Arrange Your
    Videos in Playlists on Customized Thumbnails
  • Add a dynamic intro in the video
  • Give replies to the comments
  • Ask your loyal audience to share your videos

5
Audience engagement playlists
  • A playlist on YouTube is a collection of videos
    that you can create with your uploads and other
    channels videos
  • Views Video views in the context of a playlist.
  • Watch time Total playlist watch time of your
    video(s) from your audience.
  • Average view duration Average time watched per
    video view for the selected content, date range
    and region.
  • Playlist starts (web only) The number of times
    viewers initiated playback of a playlist.
  • Average time in playlist (web only) Average time
    watched after a playlist start.
  • Views per playlist start (web only) Average
    number of video views after a playlist was
    initiated.

6
Content creation checklist
  • Meet the bottom line Know what you want to
    achieve with your content
  • Be customer-centric Know what your customers
    want to read
  • Determine content format What type of content
    would deliver the message best?
  • Be there when they are When should you post your
    content?
  • Send the word out Promote and distribute your
    content liberally

7
Advantages of monetization add thumbnail schedule
videos
  • Gets World wide audience
  • Excellent payment system
  • Quality of ADs
  • Displaying blinking banners may help people
    notice your sites design.
  • There will never be negative cash flow

8
Fundamentals of successful youtube channel
  • Great content
  • Ensure high video quality
  • Unique and recognisable branding
  • A glamourised home page
  • Post with consistancy
  • Optimised for search

9
Branding your youtube experience
  • Branding can establish your channel's identity
    and attract viewers and help bring them back for
    more
  • To brand your youtube profile,
  • 1.Add Your Custom URLs in the Newly Placed
    Description Area
  • 2.Add Overlays to ALL of Your Videos
  • 3.Prevent Other Ads from Showing on Your Video
  • 4.Check Always Prioritize Your Favorite Channels
    on your Home Page Using the Pinned Subscribers
    Feature
  • 5. Take Subscribed Users to the Feed Tab

10
Competitor analysis and keyword research
  • Keyword competition is the level of difficulty
    involved in ranking for a certain keyword
  • It is used to grow your traffic exponentially
    using solely the resources at your disposal
  • Finding keywords with high search volume that
    havent been targeted by other SEOs in your space
  • Big brands with massive spending power have taken
    over the paid opportunities for keywords
  • Uniqueness

11
Free tool for quick video analysis and get
keywords
  • Google Trends
  • Keyword Shitter
  • Answer the Public
  • Keywords Everywhere
  • Google Correlate
  • Google Search Console
  • Wordtracker Scout
  • Keyword In
  • Soovle
  • Ubersuggest

12
Video planning,creation and strategy
  • Determine what your video content will accomplish
  • Outline the video topics and type you will create
  • Establish whos responsible for creating content
  • Where will your content live?
  • Determine how youll measure performance

13
Conclusion
  • To know more details about digital marketing
  • Click here
  • digital marketing course in trivandrum

14
  • Thank you
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