How To Make The Best Of The Digital Sun Shining On The Travel Industry - PowerPoint PPT Presentation

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How To Make The Best Of The Digital Sun Shining On The Travel Industry

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Digital transformation in travel industry has become a necessity as consumers’ demands shift from great product or service to a great experience. Check out this PPT on how QA can help the industry to derive the best from their digital transformation journey. – PowerPoint PPT presentation

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Title: How To Make The Best Of The Digital Sun Shining On The Travel Industry


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How To Make The Best Of The Digital Sun
Shining On The Travel Industry
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How To Make The Best Of The Digital Sun Shining
On The Travel Industry
As per a recent eMarketer report, digital travel
sales will rise up to an estimated USD 855
Billion by 2021. The World Economic Forums
Digital Transformation Initiative also released a
report in which it stated that over the next
decade, digitalization of travel industry is
expected to create up to USD 305 Billion of value
for the industry through increased profitability.
At the same time, this digitalization will cause
migration of an estimated USD 100 Billion of
value from traditional to new competitors. This
data clearly indicates a fruitful future for the
travel industry which has been a front runner in
the digital race, disrupting the way we commute
today. When we talk about the disruption of
travel industry, its impact extends to both
inter- and intra- transportation among states and
countries. Today, customers have the facility of
on-app hail cab services, online trip planning
services, web-based ticketing and check-in
services, online hotel booking, and what
not. Technology dovetails into the travel
industry The dramatic shift from an
agency-dependent tour planning and booking system
to self-managed, online-planned trip has one
significant driver that is navigating the
industrys digital transformation journey the
change in product/service-based offering to
experience-based offerings. This change in
mindset has been among both consumers as well as
service providers. Edmund Tan, Director of
Quality Assurance Support at gategroup,
emphasized on this transition in a recent podcast
on QA Technology in Hospitality. He pointed out
that the increased focus on customer experience
has resulted in new industry trends onboard
connectivity, interconnected IoT devices, Big
Data, and AR VR.
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How To Make The Best Of The Digital Sun Shining
On The Travel Industry
Airlines are investing heavily for providing
onboard connectivity to the passengers, thus,
opening wide avenues for retail and commercial
opportunities. Big data, which has been in the
spotlight since quite some time, is becoming an
ongoing trend for the travel and tourism sector.
The industry players are utilizing data gathered
from the interconnected IoT devices to derive
valuable insights from a predictive analysis
standpoint. By combining VR and AR technology,
the traveling service providers are trying to
deliver a better customer experience to their
users. Also read Can Quality Engineering Really
Make an Aircraft Crash Proof? The age of
hyper-personalization Digitalization is not only
about an omnichannel presence or an online
ticket-booking system. It is about guaranteeing a
truly holistic experience to the traveler with
the help of digital channels. The digital travel
sales surged by 10.4 in the last year, reaching
USD 694.41 Billion. 82 of the total bookings in
the last year happened through websites or mobile
applications. This increase can be logically
attributed to the fact that travelers today
demand convenience and value a seamless
experience. Another survey reported that 48 of
the American smartphone users find it easier to
research, book, and plan an entire trip on their
mobile device. Additionally, 90 of the travelers
expect a personalized experience when they book
their trip. In order to facilitate this, most
passengers are comfortable with
travel-fulfillment sites tracking and recording
their activities.
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How To Make The Best Of The Digital Sun Shining
On The Travel Industry

The advancements in the digital scenario have
fueled the customers desires for a
hyper-personalized experience. While the
introduction of technologies such as cognitive
computing, predictive analytics, real-time
connectivity, and AR VR, these desires seem
justified. However, a mere digital app and a
website is not sufficient to satisfactorily meet
the expectations. As digital transformation is
less about technology and more about people
involved, some challenges regarding the
implementation may present themselves on the
journey Read Full Blog at https//www.cigniti.
com/blog/digital-transformation-travel-qa-qe/
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