What is Conversion rate optimization and why it matters Ecommerce Business? - PowerPoint PPT Presentation

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What is Conversion rate optimization and why it matters Ecommerce Business?

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Optimizing your conversion rate means the action that you want your visitor to take, you improve/optimize them. Conversion Rate Optimization Is The Methodical Process Of Expanding The Level Of Website Guests Who Make An Ideal Action and Be That Rounding Out A Structure, Getting To Be Clients, Or Something Else. – PowerPoint PPT presentation

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Title: What is Conversion rate optimization and why it matters Ecommerce Business?


1
Conversion Rate Optimization Why It Matters
eCommerce Business
2
Conversion Rate Optimization Is The Methodical
Process Of Expanding The Level Of Website Guests
Who Make An Ideal Action Be That Rounding Out A
Structure, Getting To Be Clients, Or Something
Else. The CRO Procedure Includes Seeing How
Clients Travel Through Your Site, What Moves They
Make, And What's Preventing Them From Finishing
Your Goals.
3
Conversion Rates Can Vary Widely Depending On
Your Industry And Business Model.
If You Are An eCommerce Website, Your Website
Conversion Rate Is The Number Of Monthly Orders
Your Receive Divided By The Number Of Visitors
That Come To Your Website.
4
Optimizing Your Conversion Rate Means The Action
That You Want Your Visitor To Take, You
Improve/Optimize Them. So Visitors Turn Into
Buyers.
5
(No Transcript)
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HOW TO KNOW THE CURRENT WEBSITE CONVERSION RATE?
1) Total Visitors On The Site 2) Total
Conversions The Number Of People Who Acted.
Divide The Number Of Conversions With Numbers Of
Visitors. For Example, A Site With 10000
Visitors And 100 Conversions Has A Conversion
Rate Of 1.
100 Conversions / 10000 Visitors 1 Conversion
Rate
7
WHY SHOULD YOU CARE ABOUT CONVERSION RATE
OPTIMIZATION ?
Conversion Rate Optimization Is Important Because
It Allows You To Bring Down Your Client
Acquisition Costs By Getting More Incentive From
The Visitors And Clients You As Of Now Have.
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1. Higher ROI
2. It Is Free
3. CRO Helps Maximize Profits
4. CRO Defends Against Limited Time Attention
Span Of The Visitor
5. CRO Lands You On The Slight-edge Phenomenon
6. CRO Gets Things Moving
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Higher ROI
  • Higher Conversion Rate Means Better ROI.
  • You Are Already Pay For The Traffic For Your Site
    In One Way Or Another Like Pay Per Click Or Email
    Marketing.
  • CRO Doesnt Just Deliver A Better ROI, And It
    Also Helps Refine Your Other Marketing Methods
    For Better Effect.

10
It Is Free
  • CRO Capitalizes On The Traffic You Already Have
    Rather Than Acquiring New Clients. You Are Not
    Spending More On Getting New Visitors But A Doing
    A Good Job In Converting The Existing Ones.

11
CRO Helps Maximize Profits
  • There Is Consistently A Possibility To Make
    Enhancements For The Site. Optimizing Your Site
    Will Enable You To Get The Correct Blend Of
    Clients, Prompting Conversions And Boosting
    Benefits.
  • It Likewise Helps In Reducing The Bounce Rates,
    Exit Rates And Expands The Normal Time Spent On
    The Site.
  • With CRO You Can Grab The Eye Of Existing Site
    Guests Too.

12
CRO Defends Against Limited Time Attention Span
Of The Visitor
  • Visitor Arrived On Your Website Online To Do
    Something, If Your Website Online Gives You What
    They Want. You Have A Client Or Just Lost One.

13
CRO Lands You On The Slight-edge Phenomenon
  • When You Optimize Your eCommerce Web Page To
    Supply What The Visitor Wants Simply A Little
    Quicker Or Seamlessly, Theyre Going To Stay With
    You. This Offers You An Facet Over Your
    Competitors.

14
CRO Gets Things Moving
  • When Your Website Conversion Rate Increases, It
    Means Greater Traffic And Greater Customers And
    So On. This Will Over A Period Of Time Extend
    Your Market Share.

15
TOOLS FOR CONVERSION RATE OPTIMIZATION
Conversion Rate Optimization (CRO) Is Imperative
For Any Marketer And Proper CRO Is How You Will
Make Your Marketing As Actionable As Possible For
Your Customers. Improving Your Conversion Price
Is A In No Way Ending Battle That Requires
Checking Out And Optimization. To Make Your
Conversion Rate Optimization Efforts Easier, Here
Listed Out Some Tools To Get A Higher ROI On Your
Website.
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TOOLS FOR CONVERSION RATE OPTIMIZATION
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TOOLS FOR CONVERSION RATE OPTIMIZATION
How To Go About Implementing CRO For Improving
Your Website Conversion Rate.
1. Research And Analysis
2. User Survey
3. User Testing
18
TOOLS FOR CONVERSION RATE OPTIMIZATION
1. Research And Analysis
Increasing Your Clients Motivation To Convert
Is What Surely Moves The Needle. To Determine
This Out, You Have Put Time Into Perception The
Current Country Of The Web Page. What Are Your
Main Web Page Goals And Conversions? Is It No
Longer Proper That You Can Make Something Better,
If You Understand What Better Ability To You?
Getting This Insight Is Your Starting Point.
19
TOOLS FOR CONVERSION RATE OPTIMIZATION
Research And Analysis
Google Analytics, Kissmetrics, Mixpanel Are
Analytics Software Program That Can Help You To
Track Your Visitors Day In And Out. It Will
Tell Your About Special Visitors, Bounce Rate,
Exit Rate Etc. These Records Will Provide You An
Normal Image Of The Place You Are Losing Site
Visitors And The Place Bigger Opportunities Lie.
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TOOLS FOR CONVERSION RATE OPTIMIZATION
2. User Survey
You Do Get Hold Of Difficult Facts From
Analytics But There Is Nothing More Than
Listening To It From The Mouth. User Survey
Offers You The Potential To Gain Insight From The
User Directly. Say For Occasion You Are Losing
Site Visitors At Given Factor In Your Conversion
Funnel.
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TOOLS FOR CONVERSION RATE OPTIMIZATION
User Survey
You Did Run Via That Point A Few Instances
Yourself But Cannot Factor Out The Problem. It Is
At This Stage That You Can Location A Survey And
You Will Be Told What You Need To Know. Survey
Monkey, Qualaroo, Surveygizmo, Polldaddy Are Some
Of The Basic Potential Of Conducting Surveys.
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TOOLS FOR CONVERSION RATE OPTIMIZATION
3. User Testing
This Comes Accessible When The Consumer Can't
Articulate The Problem. These Equipment Help You
To Directly Have A Look At How Users Are
Interacting With Your Site. Also Get Consumer
Remarks On New Product Elements Or New Design To
Improve Conversion. To Know What Grabbing
Consumer Interest (Clicking, Searching At
Lingering) Heat Mapping And Click Density You
Can Use Crazyegg And Click Tale.
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TOOLS FOR CONVERSION RATE OPTIMIZATION
User Testing
Addition To The Above There Are A/B Split
Testing Out And Multivariate Testing Tools. Here
In We Put Into Effect And Evaluate Quite A Number
Iterations Of Your Webpage. User Testing Out
Tools These Enable You To Get Person Comments On
Your New Product Facets Or A New Web Page
Designs. You Can Use Usertesting.Com And
Verifyapp.Com
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You Are A Smart Entrepreneur So Stay On Top Of
The Game. Remember That CRO Is Not A Single
Exercise But A Continual Process Of
Improvement CONVERSION RATE
OPTIMIZATION Read More Detailed Information On
Qeretail.
25
FIND US ON
https//www.qeretail.com
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