Title: Twitter marketing tools | SMBELAL.COM
1DIGITAL MARKETER
10 Twitter Marketing Tools Needed by Every
2Contents
Picking the right tools
Types of tools (recommended ones)
Pros and cons of the tools
1
2
3
- This is important because not every tools are
beneficial.
- Many tools are available for Twitter Marketing.
- Although we have mentioned the names of the most
comprehensive tools, they all have drawbacks as
well.
3Picking the right tools for Twitter marketing
- Tweeter is a dynamic platform that enables brands
to do their promotion and reach their target
audience through a series of tweets, re-tweets,
and hashtags. To keep up with such fast-paced
promotion, developers have come up with
third-party marketing tools for Twitter that help
marketers with their account management,
scheduling, automation, and tracking of all their
Twitter accounts.
4However, it is not easy to pick tools that will
be beneficial for you because there are
thousands of tools out there and not all of them
provide quality service. , that is why we have
come with a comprehensive list of tweeter
marketing tools that will provide the best
possible service.
5Recommended Twitter Marketing Tools
HootSuite
Bit.ly
Commun.it
Bit.ly helps to shorten to URL that needs to be
shared among multiple tweeter accounts. You can
do the sharing through bit.ly as well and observe
the progress through the bit.ly dashboard.
This tool provides fantastic management for
twitter marketers. If you have a small number of
tweeter profiles to manage, like 5 or 6 profiles,
then this tool is one of the best out there.
This tool helps you to stay engaged with your
followers, automate to increase followers ,
interact with 20 people at once and many more
AgoraPulse
Buffer
Buffer allows you to plan your tweets in the most
sorted out way possible, analyze during which
time of the day your post gets the most attention
and post accordingly and many more.
It has a built-in social media calendar which can
help you schedule your post and can repeat
whatever tasks you give it. It can act as a
monitoring tool that will enable you to observe
all tweets that share articles from your website
or blog.
6Recommended Twitter Marketing Tools
CoTweet
Paper.li
This tool can help you engage, track, and
analyze Twitter conversations in the most
efficient way possible. There are mainly two
basic versions of CoTweet, the free version, and
the enterprise version.
This tool is considered to be one of the most
refined tools to collect and store tweets from
either your follower or from those who use
hashtags for specific purposes.
ManageFlitter
SocialOomph
Tweriod
Manage Flitter is used by the marketing
department and helps to follow the community of
followers on social networks. It allows
segmentation by different criteria and carries
out policies of follow-up on Twitter. It is a
simple tool to keep track of your twitter
following.
The feature this tool provides includes schedule
tweets, engage Twitter profile, track keywords,
interact multiple accounts and many more. This
tool is optimized to send welcome DMs or
greetings to new followers.
By signing up to Tweriod, you give the
administration access to your Twitter record and
it starts examining the execution of your
previous 200 tweets, your followers' past tweets,
and those of the users you follow. Then it
produces a report which you can see online at
your Tweriod dashboard
7Drawbacks and Benefits
- Although these tools provide high-quality
services, each of them carries some disadvantages
that we are now going to take a look at.
8Pros and cons of using Bit.ly
- Pros
- Bit.ly links last forever. They do not have any
expiration date. - Ease of use.
- Link Branding
- Cons-
- Paid version not up to the mark
- People are nervous enough about viruses, spam,
etc.
9Pros and cons of using Bit.ly
Pros and Cons of using Commun.it
- Pros
- Bit.ly links last forever. They do not have any
expiration date. - Ease of use.
- Link Branding
- Cons-
- Paid version not up to the mark
- People are nervous enough about viruses, spam,
etc.
- Cons-
- The user interface, especially if you use it for
multiple accounts, can be a bit difficult to
navigate. - The number of emails received from commun.it when
you use the free version is incredibly
frustrating 1-2 per day. - The interface is very 'busy' and takes a while to
get used to
- Pros-
- Keeps Your Twitter Page Fresh
- Helps Feed Traffic to Other Pages
- The ability to automate certain functions, as a
social media agency this means the time spent
managing client accounts is reduced but with no
impact on quality of work
10Pros and cons of using HootSuite
- Pros
- Manage Accounts Multiple Streams
- Auto Schedule Posting
- Lots of Apps
- It can easily make analytics reports for your
social media properties
- Cons-
- The Bill Can Get High With Extras Apps
- Auto Scheduling Problems ( minor bugs)
- There is a monthly or yearly fee for using
HootSuites Pro or Enterprise plans. Can be a
100 a year
11Pros and cons of using Bit.ly
Pros and Cons of using Buffer
- Pros
- Bit.ly links last forever. They do not have any
expiration date. - Ease of use.
- Link Branding
- Cons-
- Paid version not up to the mark
- People are nervous enough about viruses, spam,
etc.
- Cons-
- No monitoring tools for mentions, searches, and
hashtags, so youll have to monitor these from
another tool or through the networks themselves
- Pros-
- With one easy click, youll be able to share
content and schedule posts via Twitter, Facebook,
LinkedIn, Google and Pinterest - Lets you select your default shortener as the
well-known bit.ly, and also offers buff.ly and
j.mp. - Clean and simple layout.
12Pros and cons of using AgoraPulse
- Pros
- It offers a Chrome extension.
- Can get rid of trolls, delete spam very easily.
- Has its own template.
- Its team feature allows you to assign Tweets to
your team members easily. -
- Cons-
- Can be expensive
- Not an Enterprise Level Tool
- No Unified Feed or Report
13Pros and cons of using Bit.ly
Pros and Cons of using CoTweet
- Pros
- Bit.ly links last forever. They do not have any
expiration date. - Ease of use.
- Link Branding
- Cons-
- Paid version not up to the mark
- People are nervous enough about viruses, spam,
etc.
- Pros-
- It helps marketers and customer support
professionals manage their day-to-day social
media conversations. - Like Hootsuite, you can easily schedule posts and
tweets for the future.
- Cons-
- You are not able to sync up a Facebook account to
CoTweet, and it is not as user friendly as
TweetDeck or Hootsuite.
14Pros and cons of using Paper.li
- Pros
- Useful in driving traffic to the websites from
top users - Good exposure
- Great way of attracting new clients
-
- Cons-
- Cant be monetized
- Only as good as the contents it curates
15Pros and cons of using Bit.ly
Pros and Cons of using SocialOomph
- Pros
- Bit.ly links last forever. They do not have any
expiration date. - Ease of use.
- Link Branding
- Cons-
- Paid version not up to the mark
- People are nervous enough about viruses, spam,
etc.
- Pros-
- Auto send DM to new followers
- Send recurring tweets
- RSS Feed to tweet
- Cons-
- Need to upgrade scheduling post option
- You can't pick a preview image if the link isn't
live makes it impossible to truly preview what
your post will look like.
16Pros and cons of using Tweriod
- Pros
- Detailed reports
- Smooth Interface
-
- Cons-
- No tweet scheduling
17Pros and cons of using Bit.ly
Pros and Cons of using ManageFlitter
- Pros
- Bit.ly links last forever. They do not have any
expiration date. - Ease of use.
- Link Branding
- Cons-
- Paid version not up to the mark
- People are nervous enough about viruses, spam,
etc.
- Pros-
- Audience Segmentation.
- Followers filter.
- Followers management.
- Cons-
- Influence filters.
- The free version of this tool only works great
for a small number of accounts.
18- Content is fire social media is gasoline.-Jay
Baer, Marketing Expert and Founder of
ConvinceConvert
This quote shows the relationship between content
and social media. Content doesnt matter if its
not distributed and consumed, and social media
cant survive without content.
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