5 Digital Marketing Trends To Watch Out For In 2019 and Beyond - PowerPoint PPT Presentation

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5 Digital Marketing Trends To Watch Out For In 2019 and Beyond

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With the development of digital trends every year, marketers must always be aware of the changes to adapt easily to emerging technologies and stay at the forefront of the market. This will help them gain competitive advantage and develop new ways to grow their business, generate potential customers and improve relationships with their existing customers. – PowerPoint PPT presentation

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Title: 5 Digital Marketing Trends To Watch Out For In 2019 and Beyond


1
Digital
  • Marketing Trends 2019
  • - KUNSH TECHNOLOGIES

2
Introduction
As 2018 is about to end, everyone is thinking
about their new year resolutions. Similarly,
Digital Marketers have started wrapping up the
current campaigns and switching the sights on the
upcoming year. 2018 showed us the rapid pace of
Digital Marketing and SEO Services that are not
at all going to slow down anytime soon. To keep
up the pace, Digital Marketing Company need to
know, what are the expectation of the future -
especially when the world is revolving around
the digital platforms. Do not get it wrong, but
staying up-to-date with the Latest Marketing
Trends is an essential factor. Along with that,
no one can overlook the importance of audience
engagements. The functionalities and algorithms
of search engines are changing day by day. Now it
is going to be tough competition, even tougher
if youre not paying enough attention and open
to new changes.
Digital Marketing Trends 2019
3
  1. VOICE ASSISTANCE
  2. CHATBOTS
  3. SNIPPETS
  4. LONG TAIL KEYWORDS

Digital Marketing Trends 2019
Digital Marketing Trends 2019
4
Voice Assistance
The popularity of voice assistant is now rapidly
increasing with the introduction of Google Home
and Amazon Echo. Voice- based searches are
enhancing personalization. It is reasonable to
say, Voice assistant changed the way how people
use search engines, - a user started interacting
in a more engaging way. In addition, Voice
Search Optimization are yielding more and more
web traffic. Voice-based searches are resulting
in better content and better stories. Along
with that, Voice Assistants are pushing
companies to create new kinds of content.
Henceforth, you are now enabled to push products
in new ways and enabling extraordinary
experiences.
Digital Marketing Trends 2019
5
Chatbots
It still feels magical that chatbots are using
natural-language in terms of input and output,
Chatbots are rapidly entering the online
workplace. This is a very great discovery for the
organization with a large population. It also
acts according to the behavioural characteristics
of a workforce with In-demand strategies, Instant
solutions and Digital connection that is up for
247.   To squeeze the whole concept, Chatbots
are going to level up your customer service
experience and interaction. Here are top
compelling reasons why you have to think one step
ahead when it comes to introducing chatbots to
your digital marketing budget.
Digital Marketing Trends 2019
6
Snippet
Google says, nearly a third part of total
searches return a snippet. What is feature
Snippets? Features snippets are those which stand
out while the text appearing at the top of
certain results that briefly answer your queries.
Almost every time when someone performs a voice
search, they will get featured snippet as the
result. In the coming years, it is quite
necessary to optimize content for featured
snippets. Here, marketers need to review how the
bites of their content will sound or look while
searching for different topics.
Digital Marketing Trends 2019
7
LONG TAIL KEYWORDS
The audience is no longer search with one or two
keywords. They seek a perfect and much relevant
answer for their questions, thus they will type a
long phrase which will boost the possibility of
getting a precise answer within top searches.
  We are pretty much convinced that Google is
getting smarter about featured snippets, its
also working on how to address our queries in a
much efficient manner, relevant topics and it is
not just bound by keywords. So, hire Digital
Marketing Service Agency that prioritise
relevant, informative and catchy content to make
the user click on it. The content that is fully
equipped to answer a question on a specific
topic, will do better than a call-and-response
content which has targeted the isolated keywords.
Surely, this topic cluster model of a content
optimization will become more and more popular,
upcoming years.
Digital Marketing Trends 2019
8
Conclusion
The advanced technologies and internet crowd push
us to think beyond. Digital Marketing Trends are
not newly invented overnight, but it demands to
walk hand in hand with people's mindset which
keeps on changing at a rapid pace. Optimization
of the content is a long term process, however,
strategy and planning are the vital factors to
see the actual results. Gone are the days when
you were jumping on trendy keywords, as well as
gobble up on the web traffic. Now, generation is
much aware, keep the quality of content is high,
building trust and long-term visions actually
going to help your business.
9
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