Steps To Create An Online Marketing Plan For Law Firms - PowerPoint PPT Presentation

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Steps To Create An Online Marketing Plan For Law Firms

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Title: Steps To Create An Online Marketing Plan For Law Firms


1
Steps To Create An Online Marketing Plan For Law
Firms
2
Identify Why Do You Need The Plan
The first step is to identify why do you need the
plan. Most attorneys will answer that they
require it to get more clients. However, this is
just a broad objective and you need to list down
specific goals for your strategy. Lets say you
run a startup law firm. Then your objectives can
be to establish your agency as an authoritative
entity in the domain. You will be looking to
generate more leads from new business owners. At
the same time, you will also want to increase
your marketing leads i.e website visitors, social
media followers, etc.
3
Define Measurable And Unmeasurable Goals
Lawyers need to divide their goals into two
groups namely, measurable and unmeasurable
objectives. This is necessary for gauging the
effectiveness of their strategy. An increase in
website visitors is an example of a quantifiable
goal. You can set a target of increasing website
traffic by a certain percentage within a defined
time period. Similarly, the number of new clients
gathered over a specified period is also a
measurable objective. However, establishing
yourself as an authority in the area of startup
law practice can be difficult to quantify.
4
Identify The Key Components Of Your Promotional
Strategy
  • The complete plan for promoting a legal firm
    among the target audience will include focusing
    on traditional, as well as, digital marketing
    channels. However, as we are discussing how to
    devise an online marketing plan for law firms, we
    will list the key components of this particular
    promotional technique. Your website will be the
    focal point of your entire plan. Its design and
    content must be aligned with your potential
    clients requirements. Search engine
    optimization is another vital aspect of digital
    marketing. Attorneys also need to get active on
    different social media platforms besides creating
    profiles on online legal resources. E-mail
    marketing, video marketing, and paid search and
    social media advertising are other major elements
    of a promotional plan.

5
Create A Separate Plan For Each Element
  • It is essential to create a separate plan for
    each component of your marketing scheme. You need
    to know how you are going to use content for SEO
    purposes. A well-defined plan is also needed for
    running e-mail marketing and paid advertising
    campaigns. Lawyers must know the keywords they
    are targeting in SEO and ad campaigns. They also
    need to identify the social networks they need to
    use for connecting with and engaging relevant
    audiences. List down the steps you need to take
    for meeting all the separate goals.

6
Select The Tools You Will Require
  • It is impossible to manually handle a digital
    marketing campaign. You will require software
    solutions and other tools to manage everything.
    Analytics tools will be required to track and
    monitor all programs. They will give you an exact
    idea of whether you are achieving your goals or
    not. Solutions will also be necessary for running
    automated e-mail marketing and social media
    campaigns. Attorneys can create all the content
    they want to mail and then define the triggers
    for sending the e-mails. Tools will help them
    auto-schedule the publishing of social media
    posts.

7
Contact Us
Irvine, CA Zip Code92618 Phone No855.835.5329
Email Id info_at_conroycreativecounsel.com
URLhttps//conroycreativecounsel.com
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