Top 2 Tips With INSTAGRAM ALGORITHM - PowerPoint PPT Presentation

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Top 2 Tips With INSTAGRAM ALGORITHM

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Before Instagram switched to its algorithm based feed, it used to run on the reverse chronological feed. During its reign in its reverse chronological mode, majority of the users have complained about missing 70% of all posts in their feed and they were not seeing at least 50% of their friend’s post. However, Instagram switched to algorithm based feed in July 2016. Despite their upgrade, they still received backlashes mostly due to keeping their audiences and marketers in the dark about how their feed works now and why are we seeing what we are seeing. People like it when there is transparency in the system. A couple of years later, Instagram finally removed the lid on how their feed works. If you want to know more.please,visit our site : smbelal.com – PowerPoint PPT presentation

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Title: Top 2 Tips With INSTAGRAM ALGORITHM


1
INSTAGRAM
TOP 2 TIPS WITH
ALGORITHM
2
INSTAGRAM ALGORITHM
01
03
02
SUMMARY
04
WHAT DOES THE COMPANY SAY??
THE CORE FACTORS OF INSTAGRAM ALGORITHM
UNRAVELING THE MYTHS OF INSTAGRAM
3
INSTAGRAM ALGORITHM
  • The new Instagram algorithm dictates the order of
    the posts that users see when they're scrolling
    through their feed. Based on specific signals, it
    prioritizes posts, pushing the most relevant ones
    towards the top and giving them the most
    visibility, while other content ends up being
    placed further down in one's feed

4
WHAT DOES THE COMPANY SAY??
  • Instagram product lead Julian Gutman explained
    that Instagram relies on machine learning based
    on your past behavior to create a unique feed for
    everyone. It means that insta will analyze your
    likes/dislikes or preference and optimize the
    feed according to it.

5
The core factors of Instagram algorithm
THE 3 CORE FACTORS THAT INFLUENCE YOUR INSTAGRAM
FEED
INTEREST
RELATIONSHIP
RECENCY
 Instagram analyzes your past behavior and
preferences and finds what you like/dislike, and
then it predicts what post you might like the
most and tries to optimize the feed accordingly.
Your relationship with other users matter a lot!
Instagram optimizes your feed according to how
close you are to the person who shared the
content.
Instagram cares about the immediate post so this
factor determines how recently the post was
shared. It prioritizes new post over old ones and
timely posts over weeks-old ones.
6
Beyond those core factors, there are 3 more
additional factors that also influence your
Instagram feed
Frequency
 Instagram is like a fridge sometimes you always
tend to open up to find something new. Thats why
every time you open your feed, you see something
new.
Following
If you follow a lot of people, Instagram will be
picking from a wider variety of users so you
might see less of any specific person and more of
diversity of people.
Usage Time
 If you spend a long time on Instagram without
cutting off the app, it starts to dig deep and
show you a lot of old posts that you might have
missed the last time you were on the app.
7
THE MYTHS OF INSTAGRAM
In the press conference done by the Instagram
team, they also busted some of the myths or
rumors that have been going around the internet.
They responded to many common questions and
conspiracy theories on how its feed works.
8
UNRAVELING THE MYTHS OF INSTAGRAM
  • Instagram does not cover posts in the feed, and
    you'll see everything posted by everybody you
    follow if you continue to scroll.
  • Feed ranking does not support the picture or
    video format. Users feeds are optimized
    depending on what sort of content they consume or
    see, so if you watch less video, your feed will
    have less video.
  • Instagram doesnt offer extra service to those
    who use Stories, Live, or other exceptional
    features of the app.
  • Instagram doesn't down rank users for posting too
    much or for any specific behavior.
  • Shadow-banning is not a real thing it doesnt
    hide peoples content for posting too many hash
    tags or doing other activities.
  • Instagram doesn't give additional support to
    business accounts or personal accounts. They both
    receive same support and features.

9
THANKS
  • Does anyone have any questions?
  • hello_at_smbelal.com
  • smbelal.com
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