Luminosity Gaming partners with BIG Digital to launch first of its kind esports and gaming experience at Dreams Music Festival - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Luminosity Gaming partners with BIG Digital to launch first of its kind esports and gaming experience at Dreams Music Festival

Description:

Exclusive Projection Mapping and Interactive Design Solutions at Big Digital. We have become a leader in the marketing industry, because of our dedicated and excellent Pop-Ups and Temporary Installations, Permanent Solutions and Outdoor Screens services. We create digital outdoor and out-of-home programs like projection mapping. – PowerPoint PPT presentation

Number of Views:7

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Luminosity Gaming partners with BIG Digital to launch first of its kind esports and gaming experience at Dreams Music Festival


1
Luminosity Gaming partners with BIG Digital to
launch first of its kind esports and gaming
experience at Dreams Music Festival
  • By BIG DIGITAL

2
  • Luminosity Gaming, one of the largest and most
    successful esports organizations in North
    America, has partnered with experiential
    technology company BIG Digital to develop an
    innovative first-of-its-kind interactive gaming
    activation and experience, with the first event
    taking place recently at Bud Light Dreams
    Festival on June 29 and 30, 2019.

3
  • Dreams is a two-day, three-stage outdoor
    sensorial celebration of Toronto's music and arts
    community. Luminosity, well known for its
    overwhelming success in engaging with esports and
    gaming fans, landed at Dreams with its mobile
    tour that included interactive touchscreen
    gameplay, on-site gaming stations and merchandise
    sales.
  • "We believe there is a massive intersection of
    fans between the worlds of gaming and music. Our
    launch and presence at Dreams validated that
    belief. We received an overwhelmingly positive
    response throughout the weekend and can't wait to
    replicate this success at other events in the
    future," said Steve Maida, founder and president
    of Luminosity Gaming.

4
  • The esports category is exploding and becoming
    one of the most requested categories that brands
    want to activate against. BIG and Luminosity are
    building programs and products that educate brand
    partners and provide an easy entry point to
    connect with Luminosity audiences.
  • "The intent is to provide the esports experience
    to a wider range of audience groups. A key aspect
    was designing mobile and flexible structures for
    customizing the experience. The combination of
    gaming containers and digital technology,
    including a giant LED billboard and pop-up
    digital screens, featured Luminosity content that
    showcased team and player segments as well as a
    curated social conversation to festival
    attendees. A Wi-Fi network enabled mobile
    contesting and further interactions and
    engagement by the attendees," said Michael
    Girgis, co-founder of BIG Digital.  

5
  • Luminosity's success in connecting with a
    music-focused audience is not new. In April 2019,
    Grammy-nominated artist Tory Lanez joined
    Luminosity's ownership group. As an ambassador
    for the franchise, Lanez continues to engage with
    fans, grow the brand, create content, and help
    the franchise continue its track record of
    success through creative ideas and by leveraging
    Tory's wealth of experience in the music
    industry.
  • In addition to the launch at Dreams, Luminosity
    has recently made multiple game-changing moves
  • The Official LG Fortnite House, a content hub and
    house in Florida featuring four of the most
    popular and innovative creators in gaming,
    launched on June 16, 2019. Formula, Kiwiz, Nicks,
    and Randumb joined an already stacked roster of
    Luminosity creators, bringing with them over
    900,000 Twitter followers, 7 million YouTube
    followers, and close to 1 billion total video
    views. With their addition, the Luminosity online
    fanbase increased from approximately 50 million
    to approximately 58 million followers in total. 

6
  • On May 31, 2019, Luminosity Gaming and Enthusiast
    Gaming announced a proposed merger. The merger
    and partnership includes eight esports teams
    (including Luminosity's management of the
    Vancouver Titans Overwatch League franchise), 40
    esports and gaming influencers, 80 gaming media
    websites, and 900 YouTube and Twitch channels,
    and will create a globally leading organization
    that will produce the best and most engaging
    experiences for a massive audience of
    approximately 200 million.
  • As the franchise continues its growth mission by
    investing in new teams, players, streamers, and
    influencers, stay connected with Luminosity for
    updates
  • Twitter  Facebook  Instagram  YouTube  Twitch 
     luminosity.gg

7
ABOUT LUMINOSITY GAMING
  • Luminosity Gaming (LG) is a North American
    professional esports organization. Founded in
    2015 in Canada by Steve Maida with the goal of
    giving aspiring competitive gamers sustainable
    careers, the company now hosts some of the best
    professional gamers in the World. Luminosity has
    teams and championships in game titles such as
    Fortnite, Counter-Strike, Call of Duty,
    Overwatch, PUBG, Halo, Madden, and more.
    Luminosity scouts for and hires players and teams
    who compete on the company's behalf in
    tournaments online and in arenas around the world
    for prize money. Through those efforts,
    Luminosity has grown to be one of the largest and
    most successful esports organizations, not only
    in North America but in the world.

8
ABOUT BIG DIGITAL
  • BIG Digital is a leader in experiential media and
    marketing technologies, providing top brands,
    retailers, and venues with the latest digital and
    interactive solutions. As the industry leader in
    digital out-of-home and interactive activations
    since 2001, BIG Digital enables all types of
    brands to engage audiences in unique and
    immersive ways. BIG Digital's tech-based approach
    to creating and executing innovative campaigns
    using pop-up and permanent videowalls, projection
    mapping, augmented reality, and touchscreen
    kiosks continues to fuel the company's leadership
    in the marketing, out-of-home, and retail
    verticals.

9
Reference Link
  • https//www.newswire.ca/news-releases/luminosity-g
    aming-partners-with-big-digital-to-launch-first-of
    -its-kind-esports-and-gaming-experience-at-dreams-
    music-festival-822307551.html

CONTACT US- BIG Digital Corp. 116 Geary Avenue,
202a Toronto, ON M6H 4H1 888-512-5590 info_at_bigdi
gital.ca
About PowerShow.com