Actionable Tips For Marketing Multi–office Law Firms - PowerPoint PPT Presentation

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Actionable Tips For Marketing Multi–office Law Firms


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Title: Actionable Tips For Marketing Multi–office Law Firms

Actionable Tips For Marketing Multi-office Law
Do Not Create Multiple Websites
Many people feel that the best way to do
effective SEO for each office is by creating
separate websites for each location. They usually
add the name of the area in their domain.
However, this strategy will not provide any
fruitful results. This happens because more often
than not one of the interfaces will gain
precedence over the others. Devoting the same
amount of time and effort to each one of them is
not possible. This leads to poor link profiles
and domain authority for each of the URLs. It is
always better for an organization to have one
website rather than creating multiple ones.
Create Separate Pages For Each Location
The best way for such firms is to create one
website which has separate pages for each of
their offices. This means that each branch will
have its own unique website URL. This will come
handy in executing the link building strategy.
Make sure that each page has the relevant NAP
information. NAP refers to the name, address, and
phone number. Apart from the name, each page will
have a different address and contact numbers.
Make sure that the areas name is mentioned in
the title and description as well as the content.
Use Branded Domain Names
  • Another tip for people marketing multi-office law
    firms is that they must use branded domain names.
    As mentioned earlier, some users felt that using
    separate location-based URLs can be a helpful
    tactic. This strategy will not be helpful in
    building a brand. Attorneys must look to name
    their agency as well as the domain after
    themselves. As the pages of each branch have been
    optimized with their respective location-based
    details, they will appear in the relevant search
    results for each location. The firms name will
    consistently appear in all results which will
    increase its recall value. This will also be
    helpful in building up the reputation of the
    organization as a dependable entity.

Create Separate Google My Business listing For
Each Branch
  • In order to effectively target local searches,
    lawyers must create profiles on Google My
    Business. Law firm owners must create a separate
    listing on the service for each of their
    branches. They must take care that the correct
    information is included in each section. The
    address and phone number for each listing must be
    different. Moreover, they have to make sure the
    NAP details are exactly the same as they are
    mentioned on the website. For example, if the
    address is Suite 45, 35th Street, ABC, then it
    must not be written as Ste 45, 35th St, ABC.

Create Content Which Matches Local Users Intent
  • The content must match the intent of the local
    users of the area which it is targeting. This
    makes it essential to optimize the content with
    the location-based keyword of the areas which are
    being targeted. Most searchers will use a format
    like Practice Area-attorney-in-CIty. Moreover,
    they will be looking for reputable and
    trustworthy professionals. Lawyers have to not
    only put the keywords in the text but also create
    matter which resonates with the local audience.

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