Law Firm Website Design Trends To Follow In 2019 - PowerPoint PPT Presentation

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Law Firm Website Design Trends To Follow In 2019


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Title: Law Firm Website Design Trends To Follow In 2019

Law Firm Website Design Trends To Follow In 2019
Cinemagraphs Or Hero Images On Homepages
The visual aspect of a website has gained
importance over the years as organizations try to
hold the attention of visitors through enhanced
visual appeal. Many legal interfaces are moving
towards the trend of using cinemagraphs on their
homepages. These are static photographs which
contain a subtle motion which constantly plays on
a loop. The motion is generally seen in a
specific section of the image while the rest of
the area remains still. This technique is used to
provide an immersive experience and capture the
visitors attention. Another visual trick that is
being employed a lot on homepages is the
placement of hero images. A large, full-width
picture along with some compelling text is used
to cath peoples eye. You can expect these visual
trends to become more visible as this year
Online Marketing For Law Firms
Using Minimalism To Emphasize The Message
  • The minimalist web design technique is ideal for
    lawyer websites which strive to project a sober
    and professional image. The design technique
    involves removing all unnecessary elements which
    do not support the website goals. Attorneys are
    using the strategy to put more emphasis on the
    message of their interface. Clean layouts with no
    complex graphics or excessive text create more
    impact than visually-intense displays. Take a
    look at the image given below. A serene
    background image with a single line in the
    foreground conveying the fact that the firm
    services businesses and non-profit organizations.
    The target audience will immediately understand
    the interface may be suitable for their purposes.

Micro Animations To Guide Mobile Users
  • One of the most popular law firm website design
    trends that will become more popular this year is
    micro animations. These brief visual cues act as
    effective guiding tools especially for visitors
    who are using mobile devices. In the above image,
    you can see that the menu for Practice Areas is
    expanded. The action did not require any clicking
    and simply hovering the cursor over the text
    expanded the menu. This makes navigation
    convenient and the trick can be used to guide
    people around an interface and drawing their
    attention towards key components like CTAs.

Live Chat To Boost Conversions
  • Most attorneys invest in a website to attract
    more clients. Lawyer interfaces prominently
    display the contact information and relevant CTAs
    which can encourage visitors to get in touch with
    the agency. However, instead of simply relying on
    contact forms and phone calls to generate leads,
    law firms are now installing the live chat
    feature for the purpose. This allows visitors to
    get assistance in real time without needing to
    make a phone call. In case, a person is impressed
    by the help she receives, it also inceases the
    chances of she sharing her contact information
    with the firm. More and more lawyers will use
    live chat in 2019 to bost their conversion rate.

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