How to Measure SEO Performance? Learn a simple way to track SEO

1
How to Measure SEO Performance?
2
How to Measure SEO Performance?

• SEO is the short name for Search Engine
  Optimization. It is a process of getting
  free/organic/natural search results and traffic
  through search engines. These processes/techniques
  and strategies help in letting the search engine
  know that the web pages are worth indexing in
  their search results.
• As the most top ranked search engine Google
  uses many complex algorithms or you can say them
  as its strategies/criteria to make sure that the
  website is meeting its ranking factors, based on
  the same Google will display your web pages in
  its search results.   
• There are many ways through which one can measure
  whether their SEO efforts were successful or not.
   Its easy to say to measure SEO success, but it
  isnt actually easy to actually measure it.

3
How to Measure SEO Performance?

• There are thousands of things out there in the
  world of Search Engine Optimization that
  contribute to the better performance and make
  sure that whatever strategies and efforts you are
  putting are not going vain. We cannot measure
  everything but again we can measure a broader
  perspective of all those things that will help us
  know that all the hard work done has not been
  wasted and has shown its result.
• We will be mentioning below three major
  benchmarks that will help any business in
  measuring their SEO success.
• RANKINGS
• TRAFFIC
• CONVERSIONS
• RANKINGS
• Ranking itself is a very big factor for measuring
  SEO, as it displays the result where you stand
  when someone searches for the business on which
  you have been working for months or years. Again
  ranking is defined by the time you have been on
  the web. It is determined by the goodwill,
  quality of information, backlinks, social shares
  and many other things that help in improving the
  site quality.
• Other factors such as ranking for better results
  also matter or the strategy that you use for
  ranking also matters.

4
How to Measure SEO Performance?

• For example- You are working on 10 keywords out
  of which you find that 3 are having high searches
  and high competition but are on the first page.
  Now to get on the first page you will have to put
  more of the optimization efforts and implement a
  better strategy than the one which you have been
  following for now. While on the other hand, you
  will have to just work with the same strategy and
  fewer optimization efforts in order to rank first
  on the other 7 keywords that are though not on
  the first page but are having high searches and
  low competition. These 10 keywords are most
  relevant to your work and are expected to bring
  the same amount of results for each.
• This is also a way of choosing the most ideal
  keywords on which you have to rank upon so that
  you can have the most preferable result.
• TRAFFIC
• Traffic is one of the most important things that
  any business would want on their website. Not
  just the traffic the relevancy of the traffic is
  also important to ensure that the traffic that
  you have gained is not just waste. There are two
  major things that one can divide traffic into
  which are as mentioned below.
• 1. Traffic Volume
• Now, this is something that is just measurable in
  terms of numbers per month or year. In this case,
  it can only be considered for organic trafficwe
  are getting for the website.

5
How to Measure SEO Performance?

• Now in organic search, the volume of the traffic
  depends completely on the audience size you are
  targeting for the SEO campaign. Example- If you
  are looking for something like shirt printing or
  T-shirt printing in bulk nationwide. You can
  expect more audience to come your way through
  organic search while if you are looking for
  something like best ice cream parlour in the
  local areas. In that case, you should be prepared
  for low traffic organically.
• 2. Traffic Quality
• Now, this thing cannot be measured by number but
  surely other factors which can be measured by
  number will help in getting meaningful insights.
  Below mentioned are key KPI (Key performance
  indicators) for determining the quality of the
  traffic we are getting.
• a. Average Visit Duration
• b. Bounce Rate
• c. Page per Visit
• These three things when reviewed together can
  help you in deciding whether you have the
  relevant traffic or not. Now when you will see
  your bounce rate is higher then it corresponds to
  you having less average time spent and low page
  per visit. This will tell you either you have
  some issues with the website or the quality of
  the traffic you are getting.

6
How to Measure SEO Performance?

• Let us have an example here. Lets say that our
  targeted keyword was avoid pimples this was in
  regards to the cosmetic business that one might
  be doing. While when the audience searched it
  they searched it in regards to avoid pimples
  home remedies through the keyword could be the
  same for the searched the psychology behind the
  search could be different. A simple solution to
  this could be rank on a keyword such as
  cosmetics to avoid pimples. In this way, the
  customer will be looking for the same cosmetics
  rather than home remedies. This is why being more
  specific in terms of the traffic and keyword is
  always beneficial. For the same reason, the
  client will be more inclined towards spending
  time on the website reading about the cosmetic.
• CONVERSIONS
• This is one of the most important and key KPI
  that defines the success of the SEO. This will
  also vary depending on your goal as lets say if
  your KPI was to make sure that generate N numbers
  of leads through getting the visitors to fill a
  form or making a phone call. In such scenarios
  the number of people who completed the KPI/ the
  number of visits on the website will define your
  SEO success, but Keep in mind that we are only
  counting the organic searches and organic
  conversions.

7
How to Measure SEO Performance?

• With this, you can also determine how many of the
  audience coming actually liked what you have
  shared and how many of them are interested in
  what you are offering. All this should be working
  fine and you can also determine which keywords
  brought you the most of the traffic and which
  brought most of the conversions.
• This all will help you in determining the ROI
  (Return on investment) for the whole SEO
  campaign. This will enable you to know the amount
  and time spent on the SEO efforts and resource
  actually got you any result or not. But this is
  not just for your initial profits which you might
  have gained through this but these SEO ranking
  and everything else will also keep rewarding you
  in the longer term/ future. Thus as these
  conversions continue to happen for a longer
  duration this criteria will not allow you to
  exactly depict the ROI from the SEO campaign.
• In summary all the SEO performance
  measurement will not help for these cases but
  will give you a healthy insight for further
  action to be taken to ensure the future
  performance is also enhanced and site is also
  improved.

8

• Click below to subscribe our social channels
• Follow us on Pinterest
• Follow us on Youtube
• Follow us on Facebook
• Follow us on Blogarama
• Call us 8800999280/8800999284