Title: 5 Things to consider before designing packaging for kids products
15 Things to consider before designing packaging
for kids products
By Isell packaging
2Nowadays, kids are quite sophisticated. With
little ones turning brand-savvy, this group of
audience is highly influenced by social media.
And as children account for a whopping 21.4
billion worth of their own purchasing power, you
cannot miss them at all. Though television and
Internet advertising help shaping kids brand
preferences, it is the packaging which plays a
vital role in enticing them.
3 Have an icon created
4A mascot or an icon helps your product establish
a brand identity. Having an exclusive and
interesting mascot will personify a brand for
kids. Plus, it let the brand resonate and leave
an impression. This will further be assistive in
representing the brand and advertise the features
and benefits. In short, it will help children to
remember and link with the brand. Usually,
mascots are known to be more effective as a face
of the brand. They work to improve ranking higher
in brand buzz.
5Think for the toddlers
6You might not believe it, but kids relationships
with brands start at a much younger. Just a 6
month old baby begins to recognize brands. These
start forming mental images of logos and by the
time they are 2, brand loyalty has started taking
its place.
7Distinctive packaging
8As stated above, by the age of two, a child has
already established brand loyalty. Now, when you
are designing your product packaging, try to keep
it distinctive in structure. The package designs
which refers to your brand will be helpful for
kids to remember your product. For example, the
iconic McDonalds happy box, you may or may not
be a McDonalds fan, you can easily recognize the
red box with yellow M handles anywhere.
9 Be wise with colors
10Children greatly respond to colors which are
bright, fun and engaging. Hence, you can leverage
with brands signature color. There are some
high-energy colors like bright reds, blues, and
yellows, which can be best for children. Some
splashes of bright and eye-popping accent colors,
which would make your packaging stand out of the
crowd, will work ideally. You must avoid the use
of extreme colors and graphics
11 Parents cannot be ignored
12Thought it is essential to be reaching your
little fans, yet you cannot overlook the parents
as well. You have to assure them that the
products you are selling to their kids are the
right choice. Hence, look for a balance between
marketing to the child and the adult who is
buying it for him.
13By isell packaging
- Follow these tips you will have a better market
presence!
www.isellpackaging.com