5 Things to consider before designing packaging for kids products - PowerPoint PPT Presentation

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5 Things to consider before designing packaging for kids products

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Nowadays, kids are quite sophisticated. With little ones turning brand-savvy, this group of audience is highly influenced by social media. And as children account for a whopping $21.4 billion worth of their own purchasing power, you cannot miss them at all. Though television and Internet advertising help shaping kids’ brand preferences, it is the packaging which plays a vital role in enticing them. – PowerPoint PPT presentation

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Title: 5 Things to consider before designing packaging for kids products


1
5 Things to consider before designing packaging
for kids products

By Isell packaging
2
Nowadays, kids are quite sophisticated. With
little ones turning brand-savvy, this group of
audience is highly influenced by social media.
And as children account for a whopping 21.4
billion worth of their own purchasing power, you
cannot miss them at all. Though television and
Internet advertising help shaping kids brand
preferences, it is the packaging which plays a
vital role in enticing them.
3
Have an icon created

4
A mascot or an icon helps your product establish
a brand identity. Having an exclusive and
interesting mascot will personify a brand for
kids. Plus, it let the brand resonate and leave
an impression. This will further be assistive in
representing the brand and advertise the features
and benefits. In short, it will help children to
remember and link with the brand. Usually,
mascots are known to be more effective as a face
of the brand. They work to improve ranking higher
in brand buzz.
5
Think for the toddlers

6
You might not believe it, but kids relationships
with brands start at a much younger. Just a 6
month old baby begins to recognize brands. These
start forming mental images of logos and by the
time they are 2, brand loyalty has started taking
its place.
7
Distinctive packaging

8
As stated above, by the age of two, a child has
already established brand loyalty. Now, when you
are designing your product packaging, try to keep
it distinctive in structure. The package designs
which refers to your brand will be helpful for
kids to remember your product. For example, the
iconic McDonalds happy box, you may or may not
be a McDonalds fan, you can easily recognize the
red box with yellow M handles anywhere.
9
 Be wise with colors

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Children greatly respond to colors which are
bright, fun and engaging. Hence, you can leverage
with brands signature color. There are some
high-energy colors like bright reds, blues, and
yellows, which can be best for children. Some
splashes of bright and eye-popping accent colors,
which would make your packaging stand out of the
crowd, will work ideally. You must avoid the use
of extreme colors and graphics
11
 Parents cannot be ignored

12
Thought it is essential to be reaching your
little fans, yet you cannot overlook the parents
as well. You have to assure them that the
products you are selling to their kids are the
right choice. Hence, look for a balance between
marketing to the child and the adult who is
buying it for him.
13
By isell packaging
  • Follow these tips you will have a better market
    presence!

www.isellpackaging.com
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