Key to Optimize Your Amazon Product Listings - PowerPoint PPT Presentation

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Key to Optimize Your Amazon Product Listings

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If you want your product to rank higher in search results on Amazon then it is very important to optimize your product listing. You have spent a substantial quantity of effort and time to build your Amazon. But if there is effective sales conversion then all your effort and time are wasted. – PowerPoint PPT presentation

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Title: Key to Optimize Your Amazon Product Listings


1
Key to Optimize Your Amazon Product Listings
  • The Appeal Guru Ltd

2
Optimize Your Listings
  • If you want your product to rank higher in search
    results on Amazon then it is very important to
    optimize your product listing.
  • You have spent a substantial quantity of effort
    and time to build your Amazon. But if there is
    effective sales conversion then all your effort
    and time are wasted.
  • To rank higher in Amazon you have to improve the
    ranking as well as increase traffic and sales by
    optimizing your product listing.

https//theappealguru.com/
3
https//theappealguru.com/
4
Product Title
  • The product title is one of the most significant
    elements of an Amazon product page.
  • The main aim of the title is to provide the
    customer with essential pieces of information
    that convince them to click on your product.
  • It was commonly believed that adding keywords
    into a title will result into good sales.
  • Good selling product title have 5-10 words, this
    is because customers have a hard time scanning
    long titles, and they get annoyed.

https//theappealguru.com/
5
Product Images
  • Whenever customer searches for the product, the
    first thing they look at is the images of a
    product.
  • Should have at least 6 images for catching
    shoppers attention.
  • Make sure your image
  • Is in, JPEG (.jpeg/.jpg), GIF (.gif) and PNG
    (.png).
  • Image pixel dimensions of at least 1000.
  • Background must be white.
  • In CMYK or SRGB color mode.
  • Should fill 85 or more of the image frame

https//theappealguru.com/
6
Product Features
  • Its recommended that you have 5 or more points
    in your listing. The official character limit is
    1000 characters (250 words).
  • Checklist for writing optimized Amazon bullet
    point
  • Focus on customer benefits what do they get?
  • Put the most important features at the top of the
    list
  • Begin each bullet point with a capital letter
  • Prioritize features benefits that make you
    unique
  • Mention key facts like if there is a warranty or
    customer service available
  • Do not include promotional and pricing
    information.

https//theappealguru.com/
7
Product Description
  • Amazon looks at your product descriptions when
    deciding whether to rank your product for a
    specific search.
  • Whenever customer lands on your product page they
    want to know about the product before buying
    them.
  • Here are a few steps to write product
    descriptions
  • Keep the language simple, use short sentences and
    short paragraphs.
  • Focus on Benefits, Not Features
  • Include only product-related information.
  • Do not stuff too many keywords.
  • Try and use a storytelling approach
  • Avoid Meaningless Adjectives

https//theappealguru.com/
8
Keywords
  • Properly researched and targeted Amazon keywords
    can often result in improved search volume,
    increased traffic, longer sessions and sales.
  • Tips
  • Use a Keyword research tool
  • Know What Your Amazon Audience is Searching
  • Look at your competitors listings for keywords
  • Try Amazons Search Suggestions
  • Run PPC to see which keywords perform the best
  • Do not include Duplicate words
  • Do not use punctuation for separating keywords.

https//theappealguru.com/
9
Product Reviews
  • If you have more positive reviews, it will
    increase click-through and conversion rates.
  • It also help to gain the trust of buyers and will
    engage more traffic for selling.
  • They influence almost everything when it comes to
    your Amazon sales, from your Amazon search
    results to shoppers buying decisions.

https//theappealguru.com/
10
Reach Us
  • Address
  • The Appeal Guru Limited, Prospect House, 2
    Athenaeum Road London, UK
  • Phone
  • 442038241889
  • Email
  • info_at_theappealguru.com
  • Website
  • https//theappealguru.com/
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