Key to Optimize Your Amazon Product Listings

1
Key to Optimize Your Amazon Product Listings

• The Appeal Guru Ltd

2
Optimize Your Listings

• If you want your product to rank higher in search
  results on Amazon then it is very important to
  optimize your product listing.
• You have spent a substantial quantity of effort
  and time to build your Amazon. But if there is
  effective sales conversion then all your effort
  and time are wasted.
• To rank higher in Amazon you have to improve the
  ranking as well as increase traffic and sales by
  optimizing your product listing.

https//theappealguru.com/
3
https//theappealguru.com/
4
Product Title

• The product title is one of the most significant
  elements of an Amazon product page.
• The main aim of the title is to provide the
  customer with essential pieces of information
  that convince them to click on your product.
• It was commonly believed that adding keywords
  into a title will result into good sales.
• Good selling product title have 5-10 words, this
  is because customers have a hard time scanning
  long titles, and they get annoyed.

https//theappealguru.com/
5
Product Images

• Whenever customer searches for the product, the
  first thing they look at is the images of a
  product.
• Should have at least 6 images for catching
  shoppers attention.
• Make sure your image
• Is in, JPEG (.jpeg/.jpg), GIF (.gif) and PNG
  (.png).
• Image pixel dimensions of at least 1000.
• Background must be white.
• In CMYK or SRGB color mode.
• Should fill 85 or more of the image frame

https//theappealguru.com/
6
Product Features

• Its recommended that you have 5 or more points
  in your listing. The official character limit is
  1000 characters (250 words).
• Checklist for writing optimized Amazon bullet
  point
• Focus on customer benefits what do they get?
• Put the most important features at the top of the
  list
• Begin each bullet point with a capital letter
• Prioritize features benefits that make you
  unique
• Mention key facts like if there is a warranty or
  customer service available
• Do not include promotional and pricing
  information.

https//theappealguru.com/
7
Product Description

• Amazon looks at your product descriptions when
  deciding whether to rank your product for a
  specific search.
• Whenever customer lands on your product page they
  want to know about the product before buying
  them.
• Here are a few steps to write product
  descriptions
• Keep the language simple, use short sentences and
  short paragraphs.
• Focus on Benefits, Not Features
• Include only product-related information.
• Do not stuff too many keywords.
• Try and use a storytelling approach
• Avoid Meaningless Adjectives

https//theappealguru.com/
8
Keywords

• Properly researched and targeted Amazon keywords
  can often result in improved search volume,
  increased traffic, longer sessions and sales.
• Tips
• Use a Keyword research tool
• Know What Your Amazon Audience is Searching
• Look at your competitors listings for keywords
• Try Amazons Search Suggestions
• Run PPC to see which keywords perform the best
• Do not include Duplicate words
• Do not use punctuation for separating keywords.

https//theappealguru.com/
9
Product Reviews

• If you have more positive reviews, it will
  increase click-through and conversion rates.
• It also help to gain the trust of buyers and will
  engage more traffic for selling.
• They influence almost everything when it comes to
  your Amazon sales, from your Amazon search
  results to shoppers buying decisions.

https//theappealguru.com/
10
Reach Us

• Address
• The Appeal Guru Limited,Prospect House, 2
  Athenaeum RoadLondon, UK
• Phone
• 442038241889
• Email
• info_at_theappealguru.com
• Website
• https//theappealguru.com/