View by Category
About This Presentation



Big Digital - Leader in marketing industry.Best technology rental partner to boost your business. – PowerPoint PPT presentation

Number of Views:5


Write a Comment
User Comments (0)
Transcript and Presenter's Notes


  • By, Big Digital

  • Technology rentals for your events and pop-up
    shops require smooth service from concept to
    installation. They must allow you to offer
    service, atmosphere and glitch-free technology
    that increases the customer experience. Most
    companies cannot afford to purchase the
    technology used for campaigns and events, and
    instead depend on technology rental companies to
    provide them with the services they need to
    enhance the customer experience. Finding a leader
    in the industry that can create the plan you
    need, deploy the technology and operate your
    activations without stress or failure can be a
    challenge. Heres what to look for when choosing
    a trustworthy technology rental company.

  • First and foremost, you will want to work with a
    company that has a proven track record in the
    industry. With so many companies claiming to be
    experts, you will want to look for a company that
    is an industry leader and offers the background
    and understanding of what it takes to create
    exceptional digital experiences. They should have
    experience in the area that meets your specific
    needs, whether it is for a tradeshow, retail
    pop-up or event or digital outdoor advertising.
  • Creating successful out-of-home programs is a
    must so you can ensure that they are able to
    create and monetize digital and outdoor plans
    that will work for your audience. To master the
    out-of-home experience, you will often need a
    diverse set of skills that can range from
    engineering to software design and content
    creation to network operations. You will want to
    ensure they take a turnkey approach that provides
    you services from planning to execution without
    any stress or worry.

  • Renting technology must allow flexibility to suit
    the needs of your event. You might need
    technology for a day, or have a more permanent
    installation or a travelling show that will span
    a longer time period. You will also want to know
    whether they can adapt their equipment and
    services to meet your needs with cutting edge
    technology that is available on-demand across
    North America if you are targeting different
    areas or attending different trade shows on the

One-Stop Shop
The less time invested in finding the technology
you need the better. Finding a one-stop shop that
can assist from ideation through execution saves
you time and money. It will require less staff
and provide you with a single point of contact
during the planning process. Finding a company
able to tailor their services to meet your needs
with diverse content programs and interactive
experiences is the only way to ensure you are
meeting your goals and objectives.
  • Ideation and engineering are vital services that
    will allow you to develop award winning
    experiences. Your tech rental company should be
    able to assist with scoping, sourcing and costing
    for your events, as well as providing consulting
    that offers feasibility programs, so you know you
    are making realistic decisions that can be
    executed without challenges. Digital and
    interactive engineering provides the customized
    services required to increase the pleasure and
    usability of customer interaction with the
  • You will also find it necessary for your rental
    company to interact with your A/V companies,
    stage and venue equipment. Some venues have
    restrictions or are just smaller and less
    prepared to handle all your needs. Working with a
    company that has created thousands of temporary
    and permanent deployments in all types of
    environments will ensure there are no last-minute
    surprises such as suitability, compatibility or
    operational challenges.

Interactive Experiences
  • Todays savvy consumer expects to be entertained
    as well as to enjoy interactive, self-service.
    Technology-based interactive experiences can
    cover several different areas, from gaming to
    augmented reality and motion-based activation to
    simple touch screen displays. Retail environments
    have special needs that can include digital
    merchandiser displays or storefront activations.
    Pop-up events remain connected with secure Wi-Fi
    and coast to coast coverage. Social media walls
    are also an excellent way to draw attention to an
    event, providing a real time posting experience
    for attendees. With all this in mind, your
    technology rental company should be able to
    introduce you to new and exciting opportunities,
    as well as the expected live event networks that
    will add value and increase attendee engagement.

One-on-One Customer Service
  • Although todays consumer enjoys the interactive
    experience, they also still want personalized
    service. Providing a selection of tablets that
    allow your sales team to approach customers
    either away from your booth at a trade show, or
    on the floor at your pop-up store or event is
    ideal to provide on-the-spot information to
    customers with questions. This can include
    everything from looking up inventory, to setting
    up a delivery date, or simply confirming specs
    for a product. You can maintain exceptional
    customer service by combining touch screens for
    those who wish to explore on their own and
    tablets for your reps for customers who prefer
    the personal touch.

Event Analytics
Understanding the ROI on the technology you use
will help you determine what you can continue to
use to engage customers while eliminating less
successful tactics. Your technology company
should be able to provide analytics that explore
audience insights, biometrics and even heat
mapping to help you see what your audience
enjoyed, and spots they found of most interest in
your display, event or pop-up using real time
data. This information can be shared at sales
meetings, for preparing white papers, adding
content to your blog or to review when planning
your next event.
Diversity of Products
  • Todays events demand a wide variety of
    technology to keep people engaged. Your
    technology rentals should be able to provide the
    items you need on demand, including
  • Video Wall Designs
  • Social Media Walls
  • Projection Mapping
  • Touchscreens
  • Diverse Tablet Solutions
  • Indoor and Outdoor LED Displays
  • Outdoor Signage
  • Customized Tech Solutions


  • Your technology rentals should be handled by an
    experienced team that can assist you in all
    stages from planning to installation with a
    one-stop shop able to provide the diverse
    products required to entertain, engage and
    convert customers.
  • To find the best solutions to meet your
    technology rental needs, contact us here or call
    us at 416-645-5186.