TIPS TO HIRE THE RIGHT TECHNOLOGY RENTAL COMPANY

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TIPS TO HIRE THE RIGHT TECHNOLOGY RENTAL COMPANY

• By, Big Digital

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• Technology rentals for your events and pop-up
  shops require smooth service from concept to
  installation. They must allow you to offer
  service, atmosphere and glitch-free technology
  that increases the customer experience. Most
  companies cannot afford to purchase the
  technology used for campaigns and events, and
  instead depend on technology rental companies to
  provide them with the services they need to
  enhance the customer experience. Finding a leader
  in the industry that can create the plan you
  need, deploy the technology and operate your
  activations without stress or failure can be a
  challenge. Heres what to look for when choosing
  a trustworthy technology rental company.

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Experience

• First and foremost, you will want to work with a
  company that has a proven track record in the
  industry. With so many companies claiming to be
  experts, you will want to look for a company that
  is an industry leader and offers the background
  and understanding of what it takes to create
  exceptional digital experiences. They should have
  experience in the area that meets your specific
  needs, whether it is for a tradeshow, retail
  pop-up or event or digital outdoor advertising.
• Creating successful out-of-home programs is a
  must so you can ensure that they are able to
  create and monetize digital and outdoor plans
  that will work for your audience. To master the
  out-of-home experience, you will often need a
  diverse set of skills that can range from
  engineering to software design and content
  creation to network operations. You will want to
  ensure they take a turnkey approach that provides
  you services from planning to execution without
  any stress or worry.

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Flexibility

• Renting technology must allow flexibility to suit
  the needs of your event. You might need
  technology for a day, or have a more permanent
  installation or a travelling show that will span
  a longer time period. You will also want to know
  whether they can adapt their equipment and
  services to meet your needs with cutting edge
  technology that is available on-demand across
  North America if you are targeting different
  areas or attending different trade shows on the
  road.

One-Stop Shop
The less time invested in finding the technology
you need the better. Finding a one-stop shop that
can assist from ideation through execution saves
you time and money. It will require less staff
and provide you with a single point of contact
during the planning process. Finding a company
able to tailor their services to meet your needs
with diverse content programs and interactive
experiences is the only way to ensure you are
meeting your goals and objectives.
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• Ideation and engineering are vital services that
  will allow you to develop award winning
  experiences. Your tech rental company should be
  able to assist with scoping, sourcing and costing
  for your events, as well as providing consulting
  that offers feasibility programs, so you know you
  are making realistic decisions that can be
  executed without challenges. Digital and
  interactive engineering provides the customized
  services required to increase the pleasure and
  usability of customer interaction with the
  technology.
• You will also find it necessary for your rental
  company to interact with your A/V companies,
  stage and venue equipment. Some venues have
  restrictions or are just smaller and less
  prepared to handle all your needs. Working with a
  company that has created thousands of temporary
  and permanent deployments in all types of
  environments will ensure there are no last-minute
  surprises such as suitability, compatibility or
  operational challenges.

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Interactive Experiences

• Todays savvy consumer expects to be entertained
  as well as to enjoy interactive, self-service.
  Technology-based interactive experiences can
  cover several different areas, from gaming to
  augmented reality and motion-based activation to
  simple touch screen displays. Retail environments
  have special needs that can include digital
  merchandiser displays or storefront activations.
  Pop-up events remain connected with secure Wi-Fi
  and coast to coast coverage. Social media walls
  are also an excellent way to draw attention to an
  event, providing a real time posting experience
  for attendees. With all this in mind, your
  technology rental company should be able to
  introduce you to new and exciting opportunities,
  as well as the expected live event networks that
  will add value and increase attendee engagement.

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One-on-One Customer Service

• Although todays consumer enjoys the interactive
  experience, they also still want personalized
  service. Providing a selection of tablets that
  allow your sales team to approach customers
  either away from your booth at a trade show, or
  on the floor at your pop-up store or event is
  ideal to provide on-the-spot information to
  customers with questions. This can include
  everything from looking up inventory, to setting
  up a delivery date, or simply confirming specs
  for a product. You can maintain exceptional
  customer service by combining touch screens for
  those who wish to explore on their own and
  tablets for your reps for customers who prefer
  the personal touch.

Event Analytics
Understanding the ROI on the technology you use
will help you determine what you can continue to
use to engage customers while eliminating less
successful tactics. Your technology company
should be able to provide analytics that explore
audience insights, biometrics and even heat
mapping to help you see what your audience
enjoyed, and spots they found of most interest in
your display, event or pop-up using real time
data. This information can be shared at sales
meetings, for preparing white papers, adding
content to your blog or to review when planning
your next event.
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Diversity of Products

• Todays events demand a wide variety of
  technology to keep people engaged. Your
  technology rentals should be able to provide the
  items you need on demand, including
• Video Wall Designs
• Social Media Walls
• Projection Mapping
• Touchscreens
• Diverse Tablet Solutions
• Indoor and Outdoor LED Displays
• Outdoor Signage
• Customized Tech Solutions

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• Your technology rentals should be handled by an
  experienced team that can assist you in all
  stages from planning to installation with a
  one-stop shop able to provide the diverse
  products required to entertain, engage and
  convert customers.
• To find the best solutions to meet your
  technology rental needs, contact us here or call
  us at 416-645-5186.