Benefits of Participating in an Exhibition - PowerPoint PPT Presentation

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Benefits of Participating in an Exhibition

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One of the most important benefits of participating in an exhibition is that it helps in creating brand proximity. Exhibiting at industry events is an excellent way to raise your brand value and generate awareness. ... An exhibition stand will help your company get noticed. – PowerPoint PPT presentation

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Title: Benefits of Participating in an Exhibition


1
Benefits of Participating in an Exhibition
2
Benefits
  • Brand Awareness
  • Behavioral Effect of Brand Awareness
  • Consumers get the Information they need
  • Behavioral Effects of Features
  • Reminders and Ad Repetition

3
BRAND AWARENESS
  • If you were stranded on an island with no signs
    of human life and decided to open a shop, youd
    get no business because no one would know that it
    exists.
  • Even if you started a business in a busy city,
    the only people who would know about it are
    friends, family, and the lucky ones who happen to
    be walking or driving by at the moment they need
    exactly what you offer.

4
BEHAVIORAL EFFECT OF BRAND AWARENESS
  • Brand awareness has a neutral effect on
    consumers.
  • An advertisements first job is to let people
    know that your product or service is available to
    them.
  • People who view advertisements find out about
    your products similarly to how they find out
    about current events in the news.
  • At this stage, consumers go from not knowing that
    your business exists to gaining awareness of your
    brand in the case of a future purchase.

5
CONSUMERS GET THE INFORMATION THEY NEED
  • Most advertisements will provide consumers with a
    general idea of the products features.
  • In order for an advertisement to be effective, it
    must show enough to raise curiosity.
  • A simple phone number will give them a means of
    contact in case they have further questions or
    want more detailed product information, but an
    advertisement should at least give consumers a
    pretty good idea of what your product, service,
    or company is all about.

6
BEHAVIORAL EFFECTS OF FEATURES
  • The features of your product are analyzed
    rationally by consumers.
  • A logical listing of features gives consumers an
    idea of functionality and works on an
    intellectual level with the ad viewer.
  • If youre advertising a vacuum, a logical feature
    would be that it cleans dirt from the carpet.
  • For a consumer whose vacuum just broke, this
    analysis of features might lead them to a store
    to compare vacuum cleaners.
  • Having an ad showcasing your product will make
    your brand seem that much more memorable in the
    eyes of a consumer.

7
REMINDERS AND AD REPETITION
  • Memory is not perfect.
  • If you make an advertisement and only show it
    once to an audience, the impulse buyers might
    make a hasty decision, but most will not.
  • In most cases, it takes a few times before an ad
    really sinks in.
  • Thanks to technological innovation, tracking
    allows online advertisers to reach the right
    audience.
  • If you announce on social media that youre
    engaged and change your status on Facebook,
    youll start to see advertisements for wedding
    photographers, planners, and all sorts of other
    wedding-related ads.

8
CONCLUSION
  • Advertisement is a necessity in this
    competition-driven market.
  • Understanding how advertisements affect consumer
    behavior will help you to build a better ad
    contact Leading advertising agencies in India.
  • Whether youre looking to create television ads,
    radio ads, digital ads and more.
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