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Customized T-shirts: Powerful Ingredient For Marketing Campaigns


Customized t-shirts have been around for a century now and different industries have different ways of leveraging them. Learn how you can thrive your business with such t-shirts. – PowerPoint PPT presentation

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Title: Customized T-shirts: Powerful Ingredient For Marketing Campaigns

Customized T-shirts Powerful Ingredient For
Marketing Campaigns
T-shirts are comfy. We all love them. Admire them
dearly and wear them whenever we want to be
ourselves. They are everyones favorite weekend
companions. Theres no better feeling than
watching Netflix with a bucket of popcorn wearing
a free-sized t-shirt! If we look back in the
19th century, people used to wear union suits as
undergarments. Later on, they cut that suit in
two halves The upper half and the bottom. And
thats how t-shirts came into existence. You can
say that t-shirts are the modern versions of
union suits. Since then, it has been peoples
go-to fashion garment. And they can be as
expressive as they want them to be. As we know,
it is not an uncommon trend to represent a
message through this medium. Below is the image
of two boys from the UK in the 1980s flaunting a
bold slogan.
In short, t-shirts are more than just a piece of
garment. And in todays fast-paced tech world,
there is almost nothing that people cant print
on t-shirts as there are advanced t-shirt
designer tools available in the market. They are
easy to integrate into your e-store and customers
can utilize them as a powerful marketing weapon
for their business. And many businesses have been
leveraging their power for years. Here are some
of the benefits of utilizing t-shirts to market
any event, campaign, products or a whole brand
  • Cost effective when ordering in bulk
  • Versatile
  • Quick to produce
  • Simple to style
  • One of the best direct marketing tools
  • Outlasts the campaign period
  • Having the potential to appeal to a wider target
  • Lets see how your customers can use customized
    t-shirts to turn their marketing events into a
Different Events/Campaigns to Use Customized
T-shirts as a Medium of Marketing Crowdfunding
Crowd fundraising events are a modern-day
approach to raise funds for good cause. And with
their rapid adoption among the youth, it is
important to make such events stand out for
better awareness among the audience. The one
thing that todays generation love is apparel.
Giving away custom t-shirts based on the theme is
a subtle way of appealing the fundraisers. Heres
how your customers can make this event a success
using your designer tool
Your customers craft a t-shirt which is not
only unique but also relevant to the theme of the
event. They will also be creating staff and
volunteer t-shirts using the product designer
tool. The organizers of such an event will
demand the designer t-shirts in bulk. So, you
will have to make sure that your tool can fulfill
large orders. Once your customers have
designed and distributed these t-shirts, they
have to make sure that everybody wears the
t-shirts on the day of the event. The next
step Marketing. Taking plenty of pictures,
sharing them on social media, and other
promotional materials activities are an
important part of the event. The right marketing
of such events can help create awareness of the
cause and raise more funds.
Product Marketing Campaigns Lets admit that
coca cola is the finest soft drink brand we have
been loving since our childhood. The major impact
it makes on its customers is through the
promotions. Always delivering the right message
in the most effective way. Back in 2013, one of
its successful promotion campaigns was with the
custom t-shirts. They organized a campaign by
sending around 600 custom tees to some of the
biggest fans and loyal employees of the brand.
After the distribution, each of them had to take
a picture of themselves wearing it. Using those
images, they created a 70 seconds animation in
which two cartoon characters are trying to make a
pair of lips smile. After several failed
attempts, they were able to easily make them
smile by giving a sip of coca cola. And the
message was Coca-Cola open happiness. It was
widely popular as The Wearable Movie.
Here is it. I am sure it will put a smile on your
face as well https// Havin
g a software which let your customers create
their own designer pieces with creative freedom
in whichever quantity they want could be a major
turning point for your business. And it depends
on how you leverage the software. Tourism
Campaign Tourism campaigns are hard to
conceptualize and the execution of such campaigns
is even harder. As it will be for the global
audience to create an urge to visit a particular
city or country. Here the most important thing
that creates a long-lasting impression is the
presentation of the USP of that place.
It is important as a marketer that customers
understand the significance of the place and
remembers it. And heres how a t-shirt marketing
campaign can solve the purpose First and
foremost, it is important to create a t-shirt
which has something unique to offer. For example,
I Love New York t-shirts to promote the New
York tourism. But thanks to its popularity,
everyone has seen it in many movies and you can
even spot celebrities wearing it. For users,
it is important to create such t-shirts in bulk
and distribute them to all the international
sellers and merchants. Or they can adopt the
online approach as well. Penultimately, they
can make interacting ad content based on the
theme of the campaign by promoting these t-shirts
so that it would create a brand like concept
among its viewers.
If the design is appealing to customers, it
would boost the campaign success and ultimately
these t-shirts will be driving many new customers
to that place! Business Events Business events
ones with less glamour and entertainment. Here
customized t-shirts can bring back that charm.
Apart from digital marketing and other online
resources, business expos are the events where a
business can showcase their capabilities and
attain international contacts and customers.
Simultaneously, there would be a whole lot of
other businesses emphasizing and trying to win
the attention of visitors. In order to make a
business expo a success, heres how users utilize
the t-shirts as a powerful marketing tool
First, they need to prepare the t-shirts with
some unique idea. Dont forget the company logo.
It is an essential part. But, apart from that
writing the company slogan or may be unique
clipart would evoke more interest in their
prospects. During the events, give
presentations, distribute leaflets while wearing
these t-shirts to make customers remember the
business name which eventually could turn into an
inquiry. Last but not least, providing the
services according to the promises made! After
all, thats the best business strategy which
works every time. And Inevitable
Creativity When including t-shirts to the event
marketing activities, creativity is an essential
aspect. Keep calm and, or any Disney inspired
slogans are so monotonous.
Instead, providing your customers with a choice
to invent their t-shirts with the designer tool
would bring out their creativity. Such a tool
provides your customers the freedom of expression
and the facility to create t-shirts according to
their requirements. Conclusion Customers are
going crazy over this new trend and are looking
for such merchants who can provide them with
before-mentioned products. You can attain the
advantages of this thriving customization
industry today by integrating product designer
tool with your e-store. Interested in learning
more about product designer tool? Contact us here
and we will assist to the best of our knowledge.