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HOW TO CHOOSE THE RIGHT TECHNOLOGY RENTAL FOR YOUR BUSINESS

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Title: HOW TO CHOOSE THE RIGHT TECHNOLOGY RENTAL FOR YOUR BUSINESS


1
HOW TO CHOOSE THE RIGHT TECHNOLOGY RENTAL FOR
YOUR BUSINESS
  • By, Big Digital

2
  • When you are exploring technology rental for your
    business you want to ensure that youre not just
    using cutting-edge solutions to impress you want
    to explore your options and make sure that you
    are using the technology that will meet your
    specific needs. Here are some tips to help you
    choose the right technology rentals for your
    business.

3
Ease Pain Points
  • Whether you are planning a pop-up boutique,
    participating in a trade show or looking at
    options for an event, understanding the pain
    points of your customers is the first step to
    making the right decisions. Pain points will vary
    based on your client relationship. B2B clients
    share common issues, including spending,
    productivity, processing and support. The
    consumer will share concerns about spending, but
    this is not always a driving force. Although
    saving money is always desirable, it is not
    always the most important factor for the
    consumer, especially if you sell a high-end brand
    or offer a high-end shopping experience. Other
    considerations for the consumer should include
    how quickly they can check out convenience and
    selection, such as finding the colour and size
    they desire.

4
  • If this is not your first event, you can get more
    specific and speak to staff who participated and
    interacted with customers at the last event. This
    will allow you to determine if expectations of
    the customers were met, challenges they might
    have encountered from a service standpoint, and
    technology that could help improve engagement for
    visitors. This can help you focus on issues, so
    you can try to address them and make the second
    time around more successful.
  • You can also speak to staff about details such as
    set-up and planning. For example, did they
    encounter issues with the last technology company
    they used? Did the technology meet expectations?
    Did they find they were spending too much time
    troubleshooting to get the technology to work?
    All of these questions can help you determine
    what changes can be made to ensure their jobs are
    easier and help them focus on the customers
    needs instead of wasting time troubleshooting.
  • Leveraging previous experience your team might
    have gained with other companies can also be
    helpful if this is your first event or pop-up.
    Speak to your team to learn more about their
    background, whether it was working with a
    competitor or planning other events. You can even
    gain valuable knowledge based on your teams
    experience on the consumer side shopping at
    pop-ups or attending trade events.

5
Consider your Purpose
  • dentifying all pain points will allow you to come
    up with the best solutions to overcome
    shortfalls, become more proactive in foreseeing
    customers needs and avoiding downtime due to
    poor technology choices.
  • The strategy behind your event is also key to
    what digital technology you want to rent. Some
    possible strategies might include
  • Attracting new customers
  • Collecting email addresses for marketing new
    products or events
  • Providing a brick and mortar experience to help
    to convert abandoned shopping carts into sales
  • Geotargeting to gain market share in a new
    location
  • One-on-one personal experiences to see and touch
    your product
  • Demonstrating the launch of a new product or
    service
  • Creating an experience or event to gain media
    attention

6
Team Requirements
  • There are a few considerations when it comes to
    your team requirements. For example, if you will
    be in a very busy venue, such as a high profile
    trade show, having large screens available to
    draw attention to rolling digital demos is a
    must, in addition to tablet solutions,
    touchscreens and a social media wall. However, a
    smaller venue with less traffic might just
    require tablets to encourage one-on-one
    interaction with customers in tandem with a large
    screen to attract passersby.
  • Your team will also bring varying levels of
    familiarity with the technology you might
    require. Consideration should be given to how
    much training is required so that you do not put
    your team in a position to be embarrassed should
    they be unable to handle the technology you have
    chosen. Understanding how technology will impact
    your team will help ensure your choices provide
    support while meeting their skill level. If you
    choose technology that requires training, this
    will also have an impact on your budget. You will
    want to avoid technology that causes disruption
    in one area in an attempt to resolve a problem in
    another.
  • If you are going with new technology, make sure
    the digital technology rental company provides
    onsite support should you encounter any issues
    during the event. You can also decide if you want
    to partner with a company that can provide
    resources or if you want to consider a special
    team you can train specifically for your event or
    pop-up.

7
Understand Whats Available
  • Doing some research upfront will introduce you to
    some of the leading edge technology thats
    available. Technology rentals cover a wide
    variety of options that each have pros and cons.
  • Some of the technology rentals available for
    events and pop-ups include
  • Video Wall Designs This is perfect to create
    impact and show off products, but also create
    brand awareness.
  • Social Media Walls This allows people to post
    what they are experiencing at an event directly
    to social media in real time. Large projections
    attract people at the event, but posts will also
    help attract more people to the event when they
    see what they are missing.
  • Projection Mapping This is ideally to create
    interest using visual projections on any surface
    from buildings to fashion runways and stages to
    actual water.
  • Touchscreens These are perfect where interaction
    is encouraged from pop-up retail stores to trade
    shows and events.
  • Diverse Tablet Solutions This provides your team
    with access to information required from ordering
    to checking inventory and access to product specs
    to running one-on-one demos.

8

  • Other common solutions might include Indoor and
    Outdoor LED Displays, Outdoor Signage and
    customized tech solutions designed to meet your
    specific needs.
  • There truly is no limit to the technology
    available to make your event memorable and
    successful. Technology rentals should be designed
    to provide solutions to help meet your ultimate
    goal. This means having a strategy in mind that
    helps you choose the right tools to help you meet
    your core objectives.
  • To find the best solutions to meet your
    technology rental needs, contact us here or call
    us at 416-645-5186.
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