Distance Education Executive Certificate in Marketing Analytics using R from IIM Rohtak

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Distancelearning.edu.in 91 9958934646 info_at_distan
celearning.edu.in
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Executive Certificate in Marketing Analytics
using R from IIM Rohtak
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INTRODUCTION

• In todays dynamic environment, consumers brand
  preferences are constantly changing. Therefore,
  it has become important to figure out the factors
  influencing consumers brand preferences. There
  could be many more similar complex situations
  requiring the basic understanding of Marketing
  analytics. Therefore, this Marketing Analytics
  Course intends to equip the participants with the
  advanced analytical tools and techniques enabling
  them to handle the complex marketing problems
  effectively and confidently. Major Learning
  objectives include
• Appreciating the significance of advanced
  marketing analytical methods for a business
  enterprise.
• Developing the awareness of various marketing
  analytics tools, their advantages and
  limitations.
• Developing the cognitive ability to draw logical
  implications from the analysis and applying them
  in business decisions.

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OBJECTIVE
This is your chance to dive into the worlds of
marketing analytics using R. Day by day, there
are a multitude of decisions that companies have
to face. With the help of statistical models,
you're going to be able to support the business
decision-making process based on data, not your
gut feeling. Let us show you what a great impact
statistical modeling can have on the performance
of businesses. You're going to learn about and
apply strategies to communicate your results and
help them make a difference.
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CAREER OPTIONS

• After the successful completion of the course,
  the candidate have various career options such
  as
• Marketing Analytics Manager
• Pricing Analytics
• Social Media Analyst
• Market Research Analyst
• Sales Planning Optimization

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CURRICULUM

• Demographic and Psychographic Segments and their
  Targeting Strategies
• Cross tab Chi-Square
• Independent Samples T-Test
• Targeting with more than Two Segments
• ANOVA
• Forecasting
• Sales Forecasts
• Linear, Curvilinear, Exponential Relationships
• Modeling Trend and Seasonality
• Forecasting for New Products and Marketing
  Prediction
• Correlation and Regression

• Introduction to Marketing Analytics
• Marketing Decision making process
• Analytics in Marketing
• Rising relevance of marketing analytics
• Introduction to Charts and Dashboard
• Various types of Charts
• Making Dashboard using Pivot
• Marketing Segmentation based on Categories,
  Understanding Segments
• Comparing Proportions of Segments (Non-Parametric
  Chi Square Test)
• Interpreting mean Attitudes, Perceptions etc. of
  Segments (One Sample T-Tests)

• Customer Value
• Calculating Customer Lifetime Value
• Relationship Marketing
• Customer Relationship Management
• Product Attribute and Benefit Decisions
• Product Development
• Customisation
• Conjoint
• Pricing Analytics
• Creating Demand Curves
• Estimating Price Elasticity
• Optimizing Price
• Segmenting Customers to Maximize Revenue

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CONTACT US
For Admissions/Students queries Send an email
at info_at_distancelearning.edu.in Or You could
call us at Mobile [phone] Whatsapp 91
8010230510 Website https//www.distancelearning.e
du.in/