Title: Helpful Things to Know For Successful Digital Marketing Strategy
1Helpful Things To Know For Successful Digital
Marketing Strategy
- Presented By- Abhinav Shashtri
2Index Index Index
SR.NO Title Slide No
1 1. Optimize Your Website Content- 3
2 2. Provide Good Customer Satisfaction- 4
3 3. Make Use Of Local SEO- 6
4 4. Manage Your Online Reputation- 7
5 5. Make Use Of Organic Paid Campaigns- 8
6 6. Build Good Social Media Presence- 9
7 7. Data Analysis- 10
31. Optimize Your Website Content-
- Optimizing website content for your business will
not only help your business only providing
stability in the industry but it will also help
to increase brand recognition and the overall
reputation of your business. Consider creating
new pages that show off the business
capabilities or updating old pages with more
relevant information. Consistently your website
is an SEO best practice. - By developing your content strategy, you will be
using your content for long-term success. This
provides a better experience for users on your
website while letting search engines know that
you are an expert in your industry, as your
website is consistently being updated with fresh
and relevant and quality content. If your website
does not already have a blog or news section,
make a new one and updating it with new articles
regularly. Doing it you can help boost the
websites search engine ranking and this allows
it to rank for a broader range of web searches.
42. Provide Good Customer Satisfaction-
- It is important to ensure that customers relate
to your business with positive emotions and
experiences, make sure to provide solutions to
customer queries quickly with honest and helpful
information. Doing this simple step will ensure
great customer satisfaction, while also
increasing their trustworthiness for your brand. - It is also important to ensure that your website
is fast and responsive as this will gives an
engagement from visitors. Websites with faster
loading speeds, sitemap, and strong interface
functionality produce the best user experiences.
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63. Make Use Of Local SEO-
- In todays world, most people look for service
providers close to home. By targeting specific
areas through using specific keywords and website
content, your website will begin to rank higher
in search engine results pages, allowing your
business to grow in more new cities and
communities. To succeed with this, ensure that
you are using regional-specific keywords of your
site and that your business NAP (name, address,
phone number) is on the web. - Building a Google My Business listing can help
you build a better online presence by allowing
customers to easily find, call, and review your
company. All Google My Business profiles can be
setup to connect directly to your website, which
means that potential customers will have
immediate access to all of your important company
information. A Google My Business listing will
allow your business to get up more valuable
search engine results by making it easier for
customers to find your business on Google Maps. A
business listing on Google will also offers you
to obtain reviews and ratings from customers. - https//www.exltech.in/digital-marketing-course.ht
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74. Manage Your Online Reputation-
- In 2019, it will be important for all businesses,
especially local businesses, to have an online
reputation management strategy. Your customers
are likely already reviewing you online. It is
important to find out whether they are reviewing
you (Google, Facebook, etc.) by requesting
customers to review your business online and
having a strategy in place for responding to
these reviews. - An online reputation management strategy should
include a set of review guidelines that indicates
who will be responsible for replying to reviews.
Asking customers to write reviews for your
business on Google can improve potential leads
from new customers. Good reviews from past
customers will increase your overall brand
reputation and can convince potential customers
to try your products or services. If a customer
chooses to leave a bad review, make sure to
resolve their complaints as soon as possible.
Reaching out to these customers, promptly and
positively, will show potential customers that
you care about their concerns.
85. Make Use Of Organic Paid Campaigns-
- Using both Organic campaigns through search
engine optimization (SEO) and paid campaigns
through search engine marketing (SEM) together is
the best practice for digital marketing It will
help increase your online presence and ranking.
Having your website appear both on paid and
organic search results allows you to dominate
search engine results pages by taking up on top. - SEM campaigns like pay-per-click campaigns can be
a great way to bring out fast results and bring
more attention to your company. Even though SEM
does not offer much in the way of increasing
organic search rankings, it is still an important
factor need to be considered for digital
marketing success in 2019. While SEO takes time
to generate new leads, it can helpful by
featuring good content and regularly updating
your website, SEO can work to generate solid
rankings and organic search traffic.
96. Build Good Social Media Presence-
- This is the most affordable and effective way for
building brand loyalty and keeping customers
informed, social media marketing uses different
platforms, such as Instagram, Facebook, and
YouTube can be an effective way to boost a
companys brand and image. - When using social media marketing, make sure to
use various platforms effectively. Make sure to
share news articles, as well as pictures and
videos, that will help build brand awareness and
to connect with followers in a good way. The
biggest key to a successful social media strategy
is implementing a mixture of both paid and
organic content on social media. Ensure that your
website has a Facebook Pixel installed on it so
that you are able to retarget visitors and
implement remarketing for them.
107. Data Analysis-
- Using online data analytics can help you to focus
on your digital marketing resources and budget,
allowing you to invest wisely. Through the use of
a data analytics program, you will be able to
gain valuable insights like the sources that
generate traffic to the website, as well as the
demographics and regions of people visiting to
your website. This will allow you to analyze
which pages work the best for the website and
which pages need improvement. - https//www.exltech.in/
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