Helpful Things to Know For Successful Digital Marketing Strategy - PowerPoint PPT Presentation

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Helpful Things to Know For Successful Digital Marketing Strategy

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1. Optimize Your Website Content:- 2. Provide Good Customer Satisfaction:- 3. Make Use Of Local SEO:- 4. Manage Your Online Reputation:- 5. Make Use Of Organic & Paid Campaigns:- 6. Build Good Social Media Presence:- 7. Data Analysis:- – PowerPoint PPT presentation

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Title: Helpful Things to Know For Successful Digital Marketing Strategy


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Helpful Things To Know For Successful Digital
Marketing Strategy
  • Presented By- Abhinav Shashtri

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Index Index Index
SR.NO Title Slide No
1 1. Optimize Your Website Content- 3
2 2. Provide Good Customer Satisfaction- 4
3 3. Make Use Of Local SEO- 6
4 4. Manage Your Online Reputation- 7
5 5. Make Use Of Organic Paid Campaigns- 8
6 6. Build Good Social Media Presence- 9
7 7. Data Analysis- 10
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1. Optimize Your Website Content-
  • Optimizing website content for your business will
    not only help your business only providing
    stability in the industry but it will also help
    to increase brand recognition and the overall
    reputation of your business. Consider creating
    new pages that show off the business
    capabilities or updating old pages with more
    relevant information. Consistently your website
    is an SEO best practice.
  • By developing your content strategy, you will be
    using your content for long-term success. This
    provides a better experience for users on your
    website while letting search engines know that
    you are an expert in your industry, as your
    website is consistently being updated with fresh
    and relevant and quality content. If your website
    does not already have a blog or news section,
    make a new one and updating it with new articles
    regularly. Doing it you can help boost the
    websites search engine ranking and this allows
    it to rank for a broader range of web searches.

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2. Provide Good Customer Satisfaction-
  • It is important to ensure that customers relate
    to your business with positive emotions and
    experiences, make sure to provide solutions to
    customer queries quickly with honest and helpful
    information. Doing this simple step will ensure
    great customer satisfaction, while also
    increasing their trustworthiness for your brand.
  • It is also important to ensure that your website
    is fast and responsive as this will gives an
    engagement from visitors. Websites with faster
    loading speeds, sitemap, and strong interface
    functionality produce the best user experiences.

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3. Make Use Of Local SEO-
  • In todays world, most people look for service
    providers close to home. By targeting specific
    areas through using specific keywords and website
    content, your website will begin to rank higher
    in search engine results pages, allowing your
    business to grow in more new cities and
    communities. To succeed with this, ensure that
    you are using regional-specific keywords of your
    site and that your business NAP (name, address,
    phone number) is on the web.
  • Building a Google My Business listing can help
    you build a better online presence by allowing
    customers to easily find, call, and review your
    company. All Google My Business profiles can be
    setup to connect directly to your website, which
    means that potential customers will have
    immediate access to all of your important company
    information. A Google My Business listing will
    allow your business to get up more valuable
    search engine results by making it easier for
    customers to find your business on Google Maps. A
    business listing on Google will also offers you
    to obtain reviews and ratings from customers.
  • https//www.exltech.in/digital-marketing-course.ht
    ml

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4. Manage Your Online Reputation-
  • In 2019, it will be important for all businesses,
    especially local businesses, to have an online
    reputation management strategy. Your customers
    are likely already reviewing you online. It is
    important to find out whether they are reviewing
    you (Google, Facebook, etc.) by requesting
    customers to review your business online and
    having a strategy in place for responding to
    these reviews.
  • An online reputation management strategy should
    include a set of review guidelines that indicates
    who will be responsible for replying to reviews.
    Asking customers to write reviews for your
    business on Google can improve potential leads
    from new customers. Good reviews from past
    customers will increase your overall brand
    reputation and can convince potential customers
    to try your products or services. If a customer
    chooses to leave a bad review, make sure to
    resolve their complaints as soon as possible.
    Reaching out to these customers, promptly and
    positively, will show potential customers that
    you care about their concerns.

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5. Make Use Of Organic Paid Campaigns-
  • Using both Organic campaigns through search
    engine optimization (SEO) and paid campaigns
    through search engine marketing (SEM) together is
    the best practice for digital marketing It will
    help increase your online presence and ranking.
    Having your website appear both on paid and
    organic search results allows you to dominate
    search engine results pages by taking up on top.
  • SEM campaigns like pay-per-click campaigns can be
    a great way to bring out fast results and bring
    more attention to your company. Even though SEM
    does not offer much in the way of increasing
    organic search rankings, it is still an important
    factor need to be considered for digital
    marketing success in 2019. While SEO takes time
    to generate new leads, it can helpful by
    featuring good content and regularly updating
    your website, SEO can work to generate solid
    rankings and organic search traffic.

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6. Build Good Social Media Presence-
  • This is the most affordable and effective way for
    building brand loyalty and keeping customers
    informed, social media marketing uses different
    platforms, such as Instagram, Facebook, and
    YouTube can be an effective way to boost a
    companys brand and image.
  • When using social media marketing, make sure to
    use various platforms effectively. Make sure to
    share news articles, as well as pictures and
    videos, that will help build brand awareness and
    to connect with followers in a good way. The
    biggest key to a successful social media strategy
    is implementing a mixture of both paid and
    organic content on social media. Ensure that your
    website has a Facebook Pixel installed on it so
    that you are able to retarget visitors and
    implement remarketing for them.

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7. Data Analysis-
  • Using online data analytics can help you to focus
    on your digital marketing resources and budget,
    allowing you to invest wisely. Through the use of
    a data analytics program, you will be able to
    gain valuable insights like the sources that
    generate traffic to the website, as well as the
    demographics and regions of people visiting to
    your website. This will allow you to analyze
    which pages work the best for the website and
    which pages need improvement.
  • https//www.exltech.in/

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