12 Extremely Important Rules To Follow For Logo Designing

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RE2QA Pvt. Ltd
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12 Extremely Important Rules To Follow For Logo
Designing

• A logo is the very first impression of any brand.
  As we all know that the first impression is the
  last impression. So, its design is very important
  as its the face of any brand. A logo can be a
  powerful asset when executed correctly. Knowledge
  is the power for any graphic designer. Logo
  design requires practice and experience. We have
  outlined 12 extremely important rules to follow
  for logo designing.

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12 Extremely Important Rules To Follow For Logo
Designing
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12 Extremely Important Rules To Follow For Logo
Designing

• Preliminary Work
• Balance Design
• Size Does Matter
• Color Combination
• Design Style
• Font Selection

• Recognition is The Ultimate Goal
• Be Different
• Keep It Simple
• Graphic Effects
• Assembly Line
• Inspiration

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Preliminary Work

• Before you start creating a logo using a graphic
  tool, you need to do some brain storming. Take a
  pen and paper and draw 10 to 20 sketches or
  ideas. Then create variations of the original
  idea. A professional designer will spend more
  time on preliminary work as he knows that
  skipping this will compromise the fixed result.

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Balance Design

• Human mind naturally perceive a balanced design
  as appealing and pleasing. This fact makes
  balance in a logo design very important. This
  rule can be broken occasionally as a logo will be
  viewed by the masses. Not everyone has the eye
  for great art. However, balance design is the
  safest approach.

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Size Does Matter

• Size does matter when it comes to logo design. A
  logo must look good in all sizes. A logo design
  is not effective if it loses too much definition
  when scaled down. A logo also has to look great
  in large formats. The best way to check your logo
  is to test yourself. Take print outs of your logo
  in different sizes and look how it looks.

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Color Combination

• Color combination is very important part of any
  design. Color theory is complex but experienced
  designers who understand the basics of color
  usage can use the colors for their advantage.
  Following are the basic rules of color usage that
  you should follow.
• Use cool colors as they are catchy and do not
  distract the viewer.
• Dont use bright colors as they are hard on eyes.
• Logo normally looks good in two color
  combination.
• If you have a good reason, you can break these
  rules.

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Color Combination

• Colors have impact on human mind and moods. You
  must know how colors can evoke feelings. For
  example red color can evoke feelings such as
  love, strength, passion and aggression. Keep in
  mind that you must choose colors according to the
  overall tone and feel of the brand.

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Design Style

• You must do some research on your clients
  business and his target6 audience. This
  information will help you choose the design style
  most suitable to your clients business. This
  exercise will save your time and effort.

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Font Selection

• If there is text in your logo, either as part of
  logo or in the tagline, you need to spend some
  time for font selection. Try different font
  styles in your logo and see how they look.
  Consider the following three points when choosing
  a font for your logo.
• Use one font as its ideal approach.
• Avoid using common fonts as it will give an
  impression of immaturity.
• Make sure that font looks good when scale down.
• The best way to look unique is to use custom
  font. Look at the logo of Twitter, Coca-Cola and
  Yahoo.

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Recognition is The Ultimate Goal

• The sole purpose of creating a logo is to build
  brand recognition. Whenever you see swoosh, you
  call Nike in your mind. Few other examples are
  Pepsi, McDonalds and Coca-Cola. If you see just
  a glimpse of any of them, you recognize the
  brand. So, whatever logo you are designing, make
  sure it reflects a unique identity.

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Be Different

• If you want yourself to stand out from the
  competition, you must adopt a unique style. Be
  innovative and produce something unique which
  distinguishes you as a graphic designer with a
  distinct style. Keep playing with the design
  program and keep tweaking your design until you
  feel you have got what you want.

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Keep It Simple

• Keep your logo as simple as possible. The simpler
  it is the more recognizable it will be. Take Nike
  swoosh or Apples logo as an example.

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Graphic Effects

• You need to go easy on graphic effects. There are
  many tools which allow you to use various effects
  on your logo. Dont get carried away. Simplicity
  is the key so, use these effects with precaution.

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Assembly Line

• You need to develop your own design process or
  design assembly line. Consider the following
  points
• Do some research
• Brainstorm for ideas
• Preliminary Drawings or sketches
• Develop Vector Designs
• Show to Client for Feedback
• Tweak your design according to clients feedback
• Finalize and submit to client

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Inspiration

• You can use the work of other designers for
  inspiration purpose only. There is no harm in
  getting the idea from others work as long as the
  idea is original. Copying others idea is wrong
  both morally and legally.

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Source

• This content is the property of RE2QA which is a
  tech company based in United States. They provide
  Website design development, Mobile Application
  Development, Salesforce CRM Management , logo
  designing and Appraisal Review Process and
  Quality Control.

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