12 Extremely Important Rules To Follow For Logo Designing - PowerPoint PPT Presentation

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12 Extremely Important Rules To Follow For Logo Designing

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A logo is the very first impression of any brand. As we all know that the first impression is the last impression. So, its design is very important as it’s the face of any brand. A logo can be a powerful asset when executed correctly. Knowledge is the power for any graphic designer. Logo design requires practice and experience. We have outlined 12 extremely important rules to follow for logo designing... – PowerPoint PPT presentation

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Title: 12 Extremely Important Rules To Follow For Logo Designing


1
RE2QA Pvt. Ltd
2
12 Extremely Important Rules To Follow For Logo
Designing
  • A logo is the very first impression of any brand.
    As we all know that the first impression is the
    last impression. So, its design is very important
    as its the face of any brand. A logo can be a
    powerful asset when executed correctly. Knowledge
    is the power for any graphic designer. Logo
    design requires practice and experience. We have
    outlined 12 extremely important rules to follow
    for logo designing.

3
12 Extremely Important Rules To Follow For Logo
Designing
4
12 Extremely Important Rules To Follow For Logo
Designing
  • Preliminary Work
  • Balance Design
  • Size Does Matter
  • Color Combination
  • Design Style
  • Font Selection
  • Recognition is The Ultimate Goal
  • Be Different
  • Keep It Simple
  • Graphic Effects
  • Assembly Line
  • Inspiration

5
Preliminary Work
  • Before you start creating a logo using a graphic
    tool, you need to do some brain storming. Take a
    pen and paper and draw 10 to 20 sketches or
    ideas. Then create variations of the original
    idea. A professional designer will spend more
    time on preliminary work as he knows that
    skipping this will compromise the fixed result.

6
Balance Design
  • Human mind naturally perceive a balanced design
    as appealing and pleasing. This fact makes
    balance in a logo design very important. This
    rule can be broken occasionally as a logo will be
    viewed by the masses. Not everyone has the eye
    for great art. However, balance design is the
    safest approach.

7
Size Does Matter
  • Size does matter when it comes to logo design. A
    logo must look good in all sizes. A logo design
    is not effective if it loses too much definition
    when scaled down. A logo also has to look great
    in large formats. The best way to check your logo
    is to test yourself. Take print outs of your logo
    in different sizes and look how it looks.

8
Color Combination
  • Color combination is very important part of any
    design. Color theory is complex but experienced
    designers who understand the basics of color
    usage can use the colors for their advantage.
    Following are the basic rules of color usage that
    you should follow.
  • Use cool colors as they are catchy and do not
    distract the viewer.
  • Dont use bright colors as they are hard on eyes.
  • Logo normally looks good in two color
    combination.
  • If you have a good reason, you can break these
    rules.

9
Color Combination
  • Colors have impact on human mind and moods. You
    must know how colors can evoke feelings. For
    example red color can evoke feelings such as
    love, strength, passion and aggression. Keep in
    mind that you must choose colors according to the
    overall tone and feel of the brand.

10
Design Style
  • You must do some research on your clients
    business and his target6 audience. This
    information will help you choose the design style
    most suitable to your clients business. This
    exercise will save your time and effort.

11
Font Selection
  • If there is text in your logo, either as part of
    logo or in the tagline, you need to spend some
    time for font selection. Try different font
    styles in your logo and see how they look.
    Consider the following three points when choosing
    a font for your logo.
  • Use one font as its ideal approach.
  • Avoid using common fonts as it will give an
    impression of immaturity.
  • Make sure that font looks good when scale down.
  • The best way to look unique is to use custom
    font. Look at the logo of Twitter, Coca-Cola and
    Yahoo.

12
Recognition is The Ultimate Goal
  • The sole purpose of creating a logo is to build
    brand recognition. Whenever you see swoosh, you
    call Nike in your mind. Few other examples are
    Pepsi, McDonalds and Coca-Cola. If you see just
    a glimpse of any of them, you recognize the
    brand. So, whatever logo you are designing, make
    sure it reflects a unique identity.

13
Be Different
  • If you want yourself to stand out from the
    competition, you must adopt a unique style. Be
    innovative and produce something unique which
    distinguishes you as a graphic designer with a
    distinct style. Keep playing with the design
    program and keep tweaking your design until you
    feel you have got what you want.

14
Keep It Simple
  • Keep your logo as simple as possible. The simpler
    it is the more recognizable it will be. Take Nike
    swoosh or Apples logo as an example.

15
Graphic Effects
  • You need to go easy on graphic effects. There are
    many tools which allow you to use various effects
    on your logo. Dont get carried away. Simplicity
    is the key so, use these effects with precaution.

16
Assembly Line
  • You need to develop your own design process or
    design assembly line. Consider the following
    points
  • Do some research
  • Brainstorm for ideas
  • Preliminary Drawings or sketches
  • Develop Vector Designs
  • Show to Client for Feedback
  • Tweak your design according to clients feedback
  • Finalize and submit to client

17
Inspiration
  • You can use the work of other designers for
    inspiration purpose only. There is no harm in
    getting the idea from others work as long as the
    idea is original. Copying others idea is wrong
    both morally and legally.

18
Source
  • This content is the property of RE2QA which is a
    tech company based in United States. They provide
    Website design development, Mobile Application
    Development, Salesforce CRM Management , logo
    designing and Appraisal Review Process and
    Quality Control.

19
Thank You
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