How to Choose the Best Digital Marketing Agency - PowerPoint PPT Presentation

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How to Choose the Best Digital Marketing Agency

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Here are a few pointers on how to Choose the Best Digital Marketing Agency for your Business – PowerPoint PPT presentation

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Title: How to Choose the Best Digital Marketing Agency


1
Choosing the Best Digital Marketing
Agency
2
Why hire a Digital Marketing Agency?
  • New marketing tactics pop up everyday
  • Hard for entrepreneurs to keep track of the
    various methods and platforms.
  • Digital Marketing Agency handles technical
    aspects of marketing strategy
  • Allows entrepreneurs to focus on business
    productivity.

3
What Marketing Agencies do?
  • Employ different marketing tactics to attract
    ideal customers to increase sales.
  • Google AdWords
  • SEO
  • Social Media Advertising
  • ORM
  • Video Advertising
  • Email Advertising
  • Content Marketing
  • Mobile Marketing

4
Asking The Right Questions
What are your Companys marketing requirements?
  • Do you require SEO?, email marketing?, Website
    design?
  • What are the skills that your In-House marketing
    team lacks?

5
How does the Agency run their own business
  • In the field you want, analyze the Agencys
    results for their business in the required
    category.
  • If you want to hire them for SEO, how do they
    rank in search for terms in their industry?
  • If youre thinking about hiring an agency for
    blog management, how do they run their own blog?

6
What are the Agencys metrics?
  • Important metrics in digital marketing are
  • Number of unique visitors
  • Time spent on site
  • Traffic Source Numbers
  • Bounce rate
  • Cost per click
  • Click through rate
  • Social Interactions

7
What does the Agency charge?
  • Agencies that charge very low, have less returns
    and are likely to deliver low-quality results.
  • Look for an agency that provides the best quality
    services at your affordable price range

8
  • Asking all these questions will streamline the
    process of Choosing the Best Digital Marketing
    Agency.

9
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