How To Increase eCommerce Traffic and Conversion - PowerPoint PPT Presentation

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How To Increase eCommerce Traffic and Conversion

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Even though there are many ways by which you can attract website traffic to your website, people often falter to stick to the simple exercise. Read here How To Increase eCommerce Traffic and Conversion. – PowerPoint PPT presentation

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Title: How To Increase eCommerce Traffic and Conversion


1
How To Increase eCommerce Traffic and Conversion
  • Boost Your eCommerce Conversion Rates

2
Looking for Ways to Increase Your eCommerce
Traffic
As an online store owner, we know that we always
looking for ways to increase eCommerce traffic.
Finding ways to encourage consumers to purchase
from you, as opposed to well-established
retailers, can be challenging, even when you have
exactly what customers need when they need
it. If your marketing efforts fail to bring in
quality leads to your website, your ROI is
weakened eventually your brand may come crashing
down.
3
Will focus on different methods to increase
online traffic and how to increase conversions
amongst them.
  • Once your visitors reach your website, conversion
    becomes the next goal.
  • So grab that coffee, get comfortable and get
    ready to increase your traffic and your sales.

4
Identify Existing Website Traffic

Before we moved forward towards drawing in more
traffic to your website, it is most important to
know the kind of audience that you are targeting
and know the audience you are planning to draw
in. The Google Analytics tools can help you draw
demographic information such as Most visited
pages, Location, Time of visits, as well as the
how much time spent on a page.
5
Drive Traffic To Your Online Store?
  • Organic
  • Inorganic

All the visits to your website can be categorized
into two sections
Such visits are when people visit your website by
search by natural on any search engines. Let
see some of the common organic ways to Increase
eCommerce traffic
Such visits are when you pay search engines and
other platforms to redirect traffic to your
websites. Let see some of the common Inorganic
ways to drive traffic to online store
6
Common Organic Ways To Increase eCommerce Traffic
-
  • Optimized keywords
  • Search Engine Optimization
  • 3rd party backlinks
  • Use Google Shopping
  • Paid Partnerships
  • Influencer Marketing
  • Opt for email marketing
  • Social and Display Ads
  • Re-target dormant customers
  • Testimonial Reference

7
Common Inorganic Ways To Drive Traffic To Online
Store -
  • Social and Display Ads
  • Re-target dormant Customers
  • Use Google Shopping
  • Paid Partnership
  • Influencer Marketing

8
Looking for Ways to Increase Your eCommerce
Conversion Rate
We discuss above methods got you a huge website
traffic, now time to convert those into paying
customers. Optimizing your website content to
convert visitors understanding your visitors
needs, what you are offering and what are the
benchmarks in your industry.
9
Ways To Increase Conversions

Increasing eCommerce conversion rate may mean
more sales, more leads, or a bigger subscriber
list. Getting traffic to your website is great,
but if that traffic doesnt convert, its almost
useless. Lets look at some ways to increase
your conversion rate.
10
Conversion Rates ?
Some become leads, subscribers, registrants and
customers. But most of them do not. Your
conversion rate is the percentage of your
visitors who take action on your website
Your website visitors take action, or they
dont.
Let see some common ways to increase conversions
11
Common Ways To Increase Conversions -
  • Land Them to a Relevant Landing page
  • Offer a Free Trial or Subscription
  • Educate While Selling
  • Add a Video
  • Put up an Exit Intent Offer
  • A/B Test Your Communications
  • Publish Case Studies
  • Conduct a Survey
  • Unique Content

12
If you feel that your website is not performing
well even after following above tips. Refer to
following articles for any concerns regarding
eCommerce platforms.
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