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Global TV Analytics Market – Industry Analysis and Forecast (2018-2026)

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TV Analytics is a single platform, which provides ties viewer with network behavior, in real-time & over time, through combining data from various sources such as devices, network applications and integrated third-party CDNs. – PowerPoint PPT presentation

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Title: Global TV Analytics Market – Industry Analysis and Forecast (2018-2026)


1
Global TV Analytics Market Industry Analysis
and Forecast (2018-2026)
Global TV analytics market was valued US 1.94 Bn
in 2017 and is expected to reach US 6.92 Bn by
2026, at a CAGR of 17.23 during a forecast
period.
TV Analytics is a single platform, which provides
ties viewer with network behavior, in real-time
over time, through combining data from various
sources such as devices, network applications and
integrated third-party CDNs. The TV analytics
market is rising rapidly with the growing
business competition and the growth of social
media social advertising trends. Developments
in emerging technologies will support the growth
of the market. However, the lack of skilled
people and digital infrastructure are limiting
the growth of the TV analytics
market. Satellite TV DTH companies are
providing direct broadcasting services that
deliver television content through radio waves.
By using power analytics, DTH providers
understand the taste preference of users,
which helps them upsell products
services. OTT is used for the delivery
collected of film and TV content through the
internet, without requiring users to subscribe
to a traditional cable as well as satellite
pay-TV service such as Comcast time warner
cable. Online content providers collect the
audience data through the smartphone
applications. The collected data helps the OTT
providers in analyzing their clients' behavior
and improving their return
2
  • on investment (RoI). With cloud TV analytics, it
    is easy to gather and segment data based on
    various demographics, which supports in better
    decision-making process based on the trends. The
    demand for Cloud-based TV analytics solutions is
    increased due to the faster easier service
    provided through the OTT.
  • A growing population, deep internet penetration,
    and enhanced connectivity are boosting the growth
    of OTT and IPTV platforms. The presence of a
    majority of TV analytics sellers, as well as
    extensive awareness of these solutions, are
    estimated to account for the largest market size
    during the forecast period.
  • North America is estimated to account for the
    largest market size during the forecast period. A
    growing population, deep internet penetration,
    and enhanced connectivity are boosting the growth
    of OTT and IPTV platforms. The presence of a
    majority of TV analytics sellers, as well as
    extensive awareness of these solutions, are
    estimated to account for the largest market size
    during the forecast period.
  • Key player operating in the global TV analytics
    market are IBM, Google, Nielsen, DC Analytics,
    Alphonso, Edgeware AB, Sambatv, Amobee,
    Clarivoy, Realytics, Tvsquared, Sorenson Media,
    Tvbeat, Fourthwall Media, Parro, Analytics,
    Ispot.TV, Conviva, IQ Media, Brightline, Zapr
    Media Labs, Analyticowl, and H Tech.
  • The report covers a comprehensive study of major
    market drivers, restrains, opportunities,
    challenges, PESTEL, Porters, SWOT, and
    technological forecasting in the market.
  • The Scope of Global TV Analytics Market
  • Global TV Analytics Market, by TV Transmission
    Type
  • Cable TV
  • Satellite TV DTH

3
  • Global TV Analytics Market, by Application
  • Competitive intelligence
  • Churn prevention behavior analysis
  • Customer lifetime management
  • Campaign management
  • Content development
  • Audience forecasting
  • Other Application
  • Global TV Analytics Market, by Deployment Model
  • On-premises
  • Cloud
  • Global TV Analytics Market, by Region
  • North America

4
  • Amobee
  • Clarivoy
  • Realytics
  • Tvsquared
  • Sorenson Media
  • Tvbeat
  • Fourthwall Media
  • Parrot Analytics
  • Ispot.TV
  • Conviva
  • IQ Media
  • Brightline
  • Zapr Media Labs
  • Analyticowl
  • H-Tech
  • This Report is published by this _at_Maximize Market
    Research Company About Maximize Market Research
  • Maximize Market Research provides B2B and B2C
    research on 20,000 high growth emerging
  • opportunities technologies as well as threats
    to the companies across the Healthcare,
    Pharmaceuticals, Electronics Communications,
    Internet of Things, Food and Beverages, Aerospace
    and Defense and other manufacturing sectors.
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