6 Actionable Ideas To Improve Online Marketing For Law Firms

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6 Actionable Ideas To Improve Online Marketing
For Law Firms
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1. Engage Experts For Search Engine Optimization
Your professional website is the driver of your
digital marketing strategy and you need to
optimize it for relevant search results. This
will help the interface appear in prominent
positions in related search results. Search
Engine Optimization or SEO does not only involve
optimizing your websites content for relevant
targeted keywords. It is a collection of best
practices that need to be done consistently in
order to remain on top of related searches. It
will be pertinent to engage SEO experts who will
create a plan for your interface. They will check
for on-page inconsistencies like missing page
titles and meta descriptions besides conducting
keyword research for discovering terms with high
value and less competition. They will also invest
in content marketing to get backlinks to your
website from other authoritative domains in the
segment. Publishing valuable content will also
help in building up the image of your firm as a
thought leader in its practice area.
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2. Create Separate Landing Pages For Each Service
Many legal firms offer services in different
practice areas. They must create separate landing
pages on their website for each of these
services. Linking these pages with a relevant
promotional campaign will help in improving the
conversion rate. Imagine you do not have
dedicated pages and your campaigns or related
search results drive visitors to your home page.
Then the users will have to locate the practice
area they are looking for assistance in,
themselves. This can be discouraging for most
people who will navigate away to an alternative
option. Even if your firm specializes in a single
field you can use the tactic to great effect. For
instance, if you are a personal injury attorney,
then you can create separate pages targeting
medical malpractice, construction litigation, and
other related services.
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3. Use Video Content To Incite Trust Among The
Audience
Visitors to legal interfaces are more often than
not actively looking for solutions to their
problems. Informative write-ups without too much
legal jargon is an effective tool to convince
prospective clients of your suitability for their
case. However, such users are also looking for
professionals they can trust. The best way to
communicate your expertise as well as project a
reliable image is to use video content. Create
small clips where you are talking about the
problems faced by your target audience. The
visuals of you talking like an authority will not
only incite trust but also convey your command
over the subject area to the potential clients.
You can post the clips on a variety of platforms
like social networks, video sharing websites
apart from your own interface. Publishing videos
can be one of the most effective strategies for
online marketing for law firms if used
intelligently.
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4. Create A Strong Social Presence
Attorneys must invest in creating an active
presence on social networks. Almost every
digitally connected person in the world uses one
or the other social media platform. Not having a
presence on such channels deprives you of an
excellent opportunity to get in front of
prospective clients. Create accounts on popular
networks like Facebook and Twitter besides making
profiles on professional channels like LinkedIn.
Regularly post content related to your practice
area and make sure that the tone is not overtly
promotional. The main objective should be to
provide value to the audience. This is a good way
to build up a credible and professional image.
You must study the target audience to choose your
social channels. Lets say you are a startup
lawyer, then LinkedIn must be an integral part of
your strategy as it can help you connect with new
business owners.
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5. Leverage Reviews To Impress Prospective
Clients
People are using the internet to assess the
suitability of a chosen solution or professional
for their purpose. They use the feedback provided
by past users to make buying or hiring decisions.
Reviews can be powerful instruments to impress
the target audience. You can ask your existing
and former clients to leave their feedback o
different virtual platforms. They can comment
about your services on your website, social
profiles, and Google. The positive feedback from
past users will leave a good impression on the
visitors.
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6. Use Adverts To Get In Front Of Audiences
Immediately
Using organic methods to improve traffic and
brand visibility has long term benefits. However,
you must not ignore the power of advertising. You
can promote your firm through PPC ads targeting
relevant search results or social media adverts
which will be shown to appropriate audiences.
This will help you get in front of relevant
audiences immediately and improve the chances of
getting new clients.
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Contact Us
Irvine, CA Zip Code92618 Phone No855.835.5329
Email Id info_at_conroycreativecounsel.com
URLhttps//conroycreativecounsel.com