Why Whitepapers are Required in ICO and Crypto Marketing - PowerPoint PPT Presentation

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Why Whitepapers are Required in ICO and Crypto Marketing

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Promoting ICO via Whitepaper is one of the best media! Every Initial Coin Offering (ICO) in the market need a white paper to become a successful campaign in the Cryptocurrency world. A whitepaper allows an ICO to gain a level of credibility and trust. The goal is to show potential investors that the founders have a legitimate business idea that will succeed. Keen to know more, check out this presentation on "Why Whitepapers are Required in ICO and Crypto Marketing"! – PowerPoint PPT presentation

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Title: Why Whitepapers are Required in ICO and Crypto Marketing


1
Why Whitepapers are Required in ICO and Crypto
Marketing
Why Whitepapers are Required in ICO and Crypto
Marketing
2
ICO - Initial Coin Offering
ICO - Initial Coin Offering
  • It is a fundraising mechanism using
    cryptocurrencies, in which new projects sell
    their underlying crypto tokens in exchange for
    Bitcoin and ether.

3
Why ICOs are so popular?
Why ICOs are so popular?
  • Democratization of access
  • Opportunity to invest accumulated Cryptocurrency
  • Opportunity to trade tokens immediately
  • Crypto-community inborn passion for modern
    technologies and applications

4
What is a White paper 
What is a White paper 
  • White paper is a document which includes an
    outline of a problem that the project is looking
    to solve. It is the solution to that problem.
  • Every single Initial Coin Offering (ICO) in the
    market needs a white paper to become a successful
    campaign.

5
Requirements for crypto-marketing
Requirements for crypto-marketing
  1. Determining what a customer values
  2. Embedding into a crypto-token
  3. Getting network effects to take hold
  4. Organically incentivizing word-of-mouth

6
The Purpose of Whitepapers
The Purpose of Whitepapers
  • Introduce the project founders and inform the
    public on character and reputation.
  • Distribute information about the business.
  • Present technical knowledge about how the problem
    will be solved.

7
The Purpose of Whitepapers
The Purpose of Whitepapers
  • The project vision and long term goals of the
    company.
  • A problem that exists in the market.
  • Generate publicity for the company.

8
Importance of Whitepaper
Importance of Whitepaper
  • A badly written whitepaper, or lack of a
    whitepaper altogether, will assuredly be seen as
    a red flag in the legitimacy of an ICO.
  • Whitepapers are also used in describing the legal
    requirements for holding an ICO. The SEC has
    developed guidelines for such companies.

9
Qualities of Good Whitepaper
Qualities of Good Whitepaper
  • The vision of the project
  • The technology
  • The problem that will be solved in the market
  • How the tokens will be distributed
  • Timeline of milestones that the company aims to
    reach
  • The core team and its record

10
Why Whitepapers Matter to Investors
Why Whitepapers Matter to Investors
  • The Project Vision
  • The Proposed Technology
  • The Problem to Solve
  • The Core Team Experience
  • Token Distribution

11
THANK YOU
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