Title: Why Whitepapers are Required in ICO and Crypto Marketing
1Why Whitepapers are Required in ICO and Crypto
Marketing
Why Whitepapers are Required in ICO and Crypto
Marketing
2ICO - Initial Coin Offering
ICO - Initial Coin Offering
- It is a fundraising mechanism using
cryptocurrencies, in which new projects sell
their underlying crypto tokens in exchange for
Bitcoin and ether.
3Why ICOs are so popular?
Why ICOs are so popular?
- Democratization of access
- Opportunity to invest accumulated Cryptocurrency
- Opportunity to trade tokens immediately
- Crypto-community inborn passion for modern
technologies and applications
4What is a White paper
What is a White paper
- White paper is a document which includes an
outline of a problem that the project is looking
to solve. It is the solution to that problem. - Every single Initial Coin Offering (ICO) in the
market needs a white paper to become a successful
campaign.
5Requirements for crypto-marketing
Requirements for crypto-marketing
- Determining what a customer values
- Embedding into a crypto-token
- Getting network effects to take hold
- Organically incentivizing word-of-mouth
6The Purpose of Whitepapers
The Purpose of Whitepapers
- Introduce the project founders and inform the
public on character and reputation. - Distribute information about the business.
- Present technical knowledge about how the problem
will be solved.
7The Purpose of Whitepapers
The Purpose of Whitepapers
- The project vision and long term goals of the
company. - A problem that exists in the market.
- Generate publicity for the company.
8Importance of Whitepaper
Importance of Whitepaper
- A badly written whitepaper, or lack of a
whitepaper altogether, will assuredly be seen as
a red flag in the legitimacy of an ICO. - Whitepapers are also used in describing the legal
requirements for holding an ICO. The SEC has
developed guidelines for such companies.
9Qualities of Good Whitepaper
Qualities of Good Whitepaper
- The vision of the project
- The technology
- The problem that will be solved in the market
- How the tokens will be distributed
- Timeline of milestones that the company aims to
reach - The core team and its record
10Why Whitepapers Matter to Investors
Why Whitepapers Matter to Investors
- The Project Vision
- The Proposed Technology
- The Problem to Solve
- The Core Team Experience
- Token Distribution
11THANK YOU