What is Search Engine Optimization - PowerPoint PPT Presentation

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What is Search Engine Optimization

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SEO stands for Search Engine Optimization and help in enhancing quantity & quantity of website traffic through organic search results. – PowerPoint PPT presentation

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Title: What is Search Engine Optimization


1
Search Engine Optimization
  • .

2
Topics In SEO
  • What is SEO?
  • Examples of Search Engines
  • Types of SEO
  • History of SEO
  • Steps to Learn SEO Techniques
  • How SEO Works
  • Steps to Developing a Good SEO Strategy
  • Tips and techniques of Optimization

3
History of SEO
  • Brian Pinkerton created first crawler i.e. web
    crawler which is used to index web pages and
    generated 25 top websites list.
  • One of earlier crawler is Lycos which was
    launched in 1994 and it had indexed over 60
    million documents by 1997.
  • Google launched Page rank also known as link
    juice in order to rank pages more accurately, in
    1998.
  • In 2000, Google launched Ad words as CD model
    generated paid links, quotes and more languages.
  • Google launched Ad sense in 2003.
  • Google announce Google analytics in 2005 and It
    gave SEO experts to track performance.

4
What Is SEO
  • SEO Stands for Search Engine Optimization.
  • SEO helps in increasing quantity of website
    traffic.
  • SEO Helps in increasing quality of website
    traffic.

5
Examples of Search Engines
  • Google
  • Yahoo
  • MSN
  • Bing
  • Ask.com
  • Aol.com

6
Types of SEO
  • There are 2 type of search engine optimization
  • White Hat SEO
  • Black Hat SEO
  • White HAT SEO
  • Its techniques and methods to improve search
    engine ranking of website. White HAT SEO
    techniques such as website HTML optimization and
    restructuring, high quality content development,
    link acquisition.
  • Black HAT SEO
  • For obtaining high ranking for website, Black Hat
    SEO uses weaknesses in search engine algorithms.
    Black HAT SEO technique involves link spam,
    cloaking, hidden text, keyword stuffing and
    hidden links.

7
Steps to Learn SEO Techniques
  • From Industry Point of View, Learning SEO
    techniques is an interesting. In order to get
    good glance, First we should need to learn
    basics. There are basically 2 types of
    techniques
  • On page
  • Off Page
  • On-Page SEO
  • We do on-site SEO in order to improve search
    engine ranking and visibility. On-page ranking
    factors are
  • Content of Page
  • Title tag
  • URL
  • Image ALT text
  • Off-Page SEO
  • Off Page SEO refers to techniques which we can
    use improve position of website in SERP.
  • Off-SEO refers to actions taken outside of own
    website to impact your ranking within SERP.

8
How SEO Works
  • Google has crawler which goes out and collect
    details about content which they find on
    Internet.
  • Crawlers bring all those 0s and 1s back to search
    engine to build index.

9
Steps to Developing a Good SEO Strategy
  • Add Quality Content
  • Execute quality link building campaign
  • Both search engines and actual website visitors,
    help in writing copy to appeal.
  • Study competitors and search engines
  • Constant monitoring of rank to target search
    terms.

10
Tips and Techniques of Optimization
  • Keyword research should be related to business.
  • Use Text Links
  • Identify competitors and level of competition.
  • Use descriptive title tags for each page.
  • Ensure that text in HTML-text and not image text.
  • Obtain inbound links
  • Learn regarding search engine marketing.
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