Important Tips To Make Your Presence Valuable In Digital Marketing - PowerPoint PPT Presentation

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Important Tips To Make Your Presence Valuable In Digital Marketing


1. Create Strong Official Website:- 2. Know Your Target /Desired Audience:- 3. Selection of Proper Digital Media Channels:- 4. Goal Setting:- 5. Decide on promotion tactics for each channel:- 6. Build Connection With Blog Influencers:- 7. Control And Respond To Engagement:- 8. Analyse Your Results For Consistent Presence:- – PowerPoint PPT presentation

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Title: Important Tips To Make Your Presence Valuable In Digital Marketing

Important Tips To Make Your Presence Valuable In
Digital Marketing
  • Presnted By- Ritika Goswami

  • 1. Create Strong Official Website-
  • A well designed Official website highlights your
    quality and professionalism in the first step for
    making your online presence. Digital marketing
    facilitates various techniques in creating a
    great looking website for online presence using
    site builders such as Wix or Wordpress which
    require no design or coding knowledge and come
    with an endless array of custom templates and
    design tools to choose from. So now, therefore,
    there is no need to hire a designer or site
    builder to get your business online, its an
    easier task to do in digital marketing.

  • 2. Know Your Target /Desired Audience-
  • The firstly in presence building you should need
    a niche audience by knowing exactly who is your
    audience is and what they find important.
    Analysing the audiences challenges and needs can
    result in precious time, for the optimization of
    resources, and budget. Collecting basic
    information like demographics as well as more
    specific information like what challenges they
    face, will be useful information for providing
    good value for our products and services.

  • 3. Selection Of Proper Digital Media Channels-
  • When you come to know a little bit more about
    what your ideal customers its time to selection
    for how to attract them online. There are so many
    social media channels available to brands who
    want to connect with their audience. Though for
    your branding its essential to strategically
    select the channels that make most sense for your
    target audience.

Digital Marketing
  • 4. Goal Setting-
  • Before starting an online presence, you need to
    decide what your goals and objectives are for the
    organisation. Consider not only what you hope to
    get out of this specific audience but also
    consider how these goals will be aligned with
    your marketing goals and for the overall business
    objectives. Its important to make sure that your
    goals are clearly defined. Its helpful to make
    use of the SMART goal setting system to help
    ensure that your organisatinal goals are clear
    and attainable. SMART stands for specific,
    measurable, achievable, relevant, and time bound.
    Using SMART goals method is one of the best way
    to set your online presence for success. With the
    SMART goal setting system, You can easily
    accomplish with your online presence, such as
    performing customer service, engaging customers,
    generating leads, expanding your audience,
    driving sales, increasing web traffic, gaining
    valuable insights and feedback, and much more.

  • 5. Decide On Promotion Tactics For Each Channel-
  • Each digital media channel has different best
    practices that youll need to follow when making
    your online presence. Its best to use social
    media like Facebook and Instagram as well as any
    other channels you want to utilize in your
    presence. This is how you will be able to make
    your presence by utilization of each channel to
    your advantages. After deciding the promotion
    tactics on which channels to use, youll have to
    understand how you can promote your content on
    each channel Some social media channels have
    unique features that will allow you to publish
    different types of content that work to engage
    your audience.
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  • 6. Build Connection With Blog Influencers-
  • Building a connection with bloggers to generate
    genuine, authentic content to promote your
    business with public relations focused tactic
    whose goal is to create brand awareness without
    making paid promotion your content. Its a way to
    get others to do the work for you, and blog
    influencers can successfully drive not only
    awareness but action as well.

  • 7. Control And Respond To Engagement-
  • You cant forget your engagement with your
    audience while making online presence. You have
    to keep an eye on the engagement across all of
    the channels that you are using as part of your
    presence. Whether you log onto each platform
    during the week or you use a social media
    management program to bring all the messages and
    comments into one dashboard, its vital that you
    should take control over engagement and respond
    it accordingly. This way you can create better
    relationships with gaining the trust of your

  • 8. Analyse Your Results For Consistent
  • All of the work that youve done in developing
    and implementing your presence digitally will pay
    off when you start seeing results coming for it,
    more phone and email inquiries, and more
    conversation happening through your online
    communities. Its important to analyse these
    successes and convert them into what results they
    have brought to your business. although, you need
    to go beyond just by analysing the successes of
    your presence. If you are really wanted to get
    the most outputs for your presence, youll need
    to analyze the data from all digital channels and
    your putted efforts using it to make adjustments
    for future presence. Identify which tactics or
    pieces of content worked best and which still
    need some work.
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