Twitter Vs Instagram – which is best for your business? Shaw Academy - PowerPoint PPT Presentation

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Twitter Vs Instagram – which is best for your business? Shaw Academy

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This is a very frequent question that comes up when looking to increase reach with your brand. This is because these 2 platforms are quite similar in many ways, utilising the power of #hashtags. Let’s look at the 2 of them. – PowerPoint PPT presentation

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Title: Twitter Vs Instagram – which is best for your business? Shaw Academy


1
Twitter Vs Instagram
Which is best for your business?
2
  • This is a very frequent question that comes up
    when looking to increase reach with your brand.
    This is because these 2 platforms are quite
    similar in many ways, utilising the power of
    hashtags. But breaking them down more we can see
    that they are in fact very different. So, which 1
    is best for your business?

3
  • The shortest answer is both are great, but a
    longer answer is that it really depends on what
    you are using them for, your target audience and
    your industry.

4
  • Lets look at the 2 of them.

5
Instagram
  • Instagram is a photo-sharing platform that allows
    users to edit their images with filters,
    stickers, text, stories and more and continues to
    increase in popularity. After being founded in
    2010 it wasnt long until Facebook acquired
    Instagram for 1 Billion in 2012. Currently, it
    is the dominant social media app available, with
    over 700 million users!

6
The advantages of using Instagram
  • You can share lots and lots of pics, its also
    having lots of interesting filters and settings
    that you may use to edit the pictures as to your
    requirements instantly.
  • You can share your pics to socialize and promote
    your business and its accessible to the rest of
    the world as like the hashtag thing we can use
    both on Twitter and Instagram too.

7
  • Filters allow users to design photos to be
    captivating, eye-catching, and flawless.
  • Instagrams Live story feature, where brands chat
    in real-time with their followers provides an
    engagement level of 100

8
  • Studies have shown that customer engagement on
    Instagram is 10x higher than on Facebook.
  • More options for ad placement. Stories have been
    monetized, with ads popping up between
    auto-playing videos and stories as a user browses
    their feed.

9
Twitter
  • 5 years ago, Twitter was a dominant force in the
    social media marketing world. Marketers flooded
    to the quick-paced platform to get their content
    out in front of millions of people.
  • Nowadays Twitter is not the platform it used to
    once be. One of the reasons it has seen a decline
    is because of the rise in Instagram.

10
The advantages of using Twitter
  • You can socialize and its good if youre
    promoting your business or ideas.
  • It caters to quick updates and summary posts.
  • Your posts can go viral
  • Trending topics give your business a chance to be
    seen by Twitter users from around the world.

11
  • The conversion tracking feature will help your
    business see which tweets and campaigns perform
    the best.
  • Twitter is great for getting closer to customers
    and answering their questions and concerns in
    real-time.

12
  • The main age group of users for both networks is
    18-29-year olds. After 50 years old, the number
    of users start to drop significantly.

13
  • If youre after a younger demographic, you cant
    really go wrong with either of these platforms.
    However, if you are after an older market you may
    be better sticking to Facebook.

14
Conclusion
  • Instagram is the winner here but truthfully you
    should be using both platforms to grow your
    business.
  • Instagram will allow you to create great content
    quickly and easily, while Twitter is great for
    engaging with your audience and even providing
    Customer Support.
  • But the sheer volume of users and high levels of
    engagement on Instagram make it the best Social
    Media platform currently to promote your brand!

15
  • Want to learn more about Social Media?Log in
    and check out our courses of Social Media courses.

16
Real Engagement. Real Qualifications. Real
Success.
https//www.shawacademy.com/
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