Title: SEO Trends In 2019 For Digital Marketers - Presented By: Triwacko
1SEO Trends In 2019
21. Google RankBrain
- What is Google RankBrain exactly? How can you
optimize your website for it? -
- Basically, RankBrain is a machine-learning
system that helps Google sort their search
problems. It simply measures how user interacts
with the search results.and ranks them
accordingly. - RankBrain focuses on 2 things
- Dwell Time how long someone spends on your page
- CTR - age of people that click on your results.
-
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5RankBrain Dwell Time
- RankBrain pays A LOT of attention to Dwell Time.
- The head of Google Brain in Canada confirmed that
Google uses Dwell Time as ranking factor. - It was found that the average Dwell Time for a
top 10m Google result is 3 Minutes and 10
seconds. - This makes sense if you about it
- If you spend a long time on the page, that
means you probably like the content on that page! - and if enough people think the same way, the
RankBrain will definitely be going to uprank that
page on Google!
6RankBrain Organic CTR
- Click Through Rate (CTR)- average percentage of
people that clicked on your website. - CTR total no. of organic clicks 100
- total no. of impressions
- Organic CTR is largely based on ranking
position but is also influenced by results Title
tag, description, URL and presence of rich
snippet.
7Why is Organic CTR important??
- Two reasons
- First , higher click-through-rate more traffic
- Second, CTR is a key Search Engine Ranking
Signal. -
- So, its clear that higher click-through-rate can
lead to higher rankings and more traffic.
8more clicks more CTR!
9How Can You Improve Your CTR?
- Few ridiculously amazing hacks listed below to
increase organic CTR. Look this! - Use Brackets in your Title Tag
- Include numbers in your Title
- Short enticing URL
- Optimize your description
- Put the current year in your title and
description - Avoid Clickbaits.
- Use emotional titles ( yes it works!)
- Get Rich Snippets and Sitelinks
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122. Rank Content In The Featured Snippet
- According to SEMrush, 11.3 of all search
results now have a Featured Snippet. - Yes featured snippets are stealing A LOT of
clicks from 1 spot! - now the question is How do you get your content
on Featured snippet?
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14here are some drastically stunning points to
watch out!
- First, find those keywords that you already rank
for ! - Second, keywords that have featured snippets
- Next, create your snippet bait
- Snippet Bait????
- snippet bait is a 40-60 word block of content
specifically designed to rank in featured snippet
spot. - Finally, format your content for other types of
featured snippets like list snippet, table
snippet, paragraph snippet, etc.
153. Crown winning Comprehensive In-depth Content!!
- In old days, Google would analyze your website
HTML to see how many times you used a specific
keyword. But todays Google is much smarter than
it used to be! - So, instead of only measuring content, they now
focus on context! - Googles 1 job is to show their users the BEST
results. And in most cases, best results
doesnt only mean Keyword-Stuffed content.
Instead, the pages covers the entire topic
In-depth
16more information more words in-depth content
Rank high!!
174. Add LSI Keywords To Your Content
- Latent Symentic Indexing LSI keywords are the
words and phrases that are strongly associated
with your pages topic. - So, how do you actually do LSI keyword research??
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225. Optimize for Googles Mobile First-Indexing
- 60 of Google searches are from a Mobile device.
- So, whether you got the heads-up from the
Google yet or not, its time to get ready! -
- How do you do this??
233 Steps- Optimize Your Website For Googles
Mobile First Index!
- Make your content consistent across Desktop and
Mobile - Move to Responsive Website Designs.
- Make Sure your website have super fast speed to
load on mobile device.
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26Want to know more about SEO and Digital
Marketing!!Reach UsTriwacko IT Solution
PvtLtd.www.triwacko.comFF-81, Vyapar
Kendra,Block-c, Sushant Lok,Sec-43,
Gurgaon-122002