Title: 7 Actionable Sales Techniques That Work Great In 2019 !
17 Actionable Sales Techniques That Work Great In
2019 !
The world of sales is filled with a lot of
well-meaning, but vague advice. Everyone you
meet will have some single wonderful idea that
helps them make sales. But if you have spent any
time in sales, you very well know that there is
no one-size-fits-all plan. That is why sales
strategy is always a work-in-progress, never a
final blueprint. However, it is important to have
a few right sales techniques that you can depend
on to achieve your sales targets. At Yatharth
Marketing Solutions, we offer sales training and
sales consultancy with the latest techniques. We
empower sales teams with techniques that are
scientifically proven to achieve sales faster.
These techniques build trust with potential
customers and break down barriers for you. In
this blog, we will help you shape your sales
pitch using some proven techniques. Please note
that it is not correct to expect instantaneous
sales
2results. What are trying to do is help you
understand proven sales training best techniques
that empower your team to achieve real
success! Best Sales Techniques that Work Great
in 2019! 1. The Always Rule This is not
really a technique. It is more of a style of
doing business the right way. Put yourself in
the shoes of your customer. How many times have
you walked away from a deal because you did not
like the approach of the salesperson? There may
be nothing wrong in the product or the service
itself, but you are just put off by some aspect
of the communication itself. At YMS, we insist on
the basics. Getting your approach technique right
is important. These are some things you can do
that will ensure a smoother relationship with
your potential clients. But not to worry, this
isnt as exhausting as it sounds. Great First
Impressions a firm handshake and steady eye
contact does wonder to how you are perceived
through the course of your interaction Be
Specific explain your product and company with
specific details. Grandiose claims are easy to
see through and make your actual advantages seem
exaggerated Address Pain Points at all times,
make sure your communication is directly related
to solving a pain point. This keeps your
interaction relevant Be Reliable always deliver
what you promise. You can only build trust when
customers know they can rely on you Trust treat
contacts as more than just prospects get to
know them, build a relationship, and establish
trust These are the basics of classic sales
techniques. The reason they are so effective is
they focus on your listener or your buyer. By
building an equation around them, it is easier
to convince customers how they are benefitting
from this relationship. So, always make sure you
are following these simple Always rules.
3- Become a Master of the Market
- An effective salesperson has to have a complete
understanding of who the potential customers
are, and what the market ecosystem looks like.
Its not about superficial details like company
name or website URL. What you need is to really
understand their motivations and methods of
functioning. - Who are your competitors in the same space? What
benefits does your solution offer that can be
leveraged over your competition? Its your
responsibility to examine how your competition
makes a pitch, and do something innovative. - These insights give you a better handle on the
sales process. When you are unique in the
marketplace, your prospects have a better chance
of hearing from you. - Prepare the Perfect Pitch
- Most people approach sales as an open-ended
question. Which it is, but to a fair extent, it
is also a QA session. Customers have a lot of
questions, and if you can answer these to their
satisfaction, you are closer to the deal. - However, there is no one perfect pitch. However,
when you prepare for all possible scenarios in
your interactions, your pitch has a greater
chance of success. - Sales training is a wonderful opportunity to
identify objections that come up from potential
customers. You can collaboratively craft scripts
to respond to these issues. Having a singular
script is looked down upon sometimes, likening
the responses to that of a robot, but that should
not be the case. - Instead, writing down responses help reassure
clients about their fears, and move on to the
real issues. - Think of it as a cricket team. They spend
countless hours practicing the basics batting,
bowling, and fielding so that on game day, they
dont have to think about it. They can instead
focus on adapting their techniques to the team
that they are playing. - Similarly, with the basics all written down, you
can move past common objections of clients
quickly, and focus on innovative ways to finalize
the
4deal. This is like a template that you and your
team can use to get better and faster at sales.
- Make Data work for you
- Whether you are a small company or a big
corporation, efficiency is the name of the game.
We mean, efficiency is not just distributing the
workload, but in generating revenues from every
step in the ladder. - Listening to the numbers is the quickest way to
understand your sales process, and break it down
into whats working and whats not. Every
salesperson has to pay close attention to metrics
and marketing funnel to understand whats
working, to what extent, and whats not working.
What helps close more deals? What are the
obstacles? - Data analysis is a time-consuming effort. One way
of getting started is by understanding bi-annual
and quarterly sales reports. Detailed metrics
have to explored and substantiated, even if the
reports are on a high level. Each report will
have its own insights which can be leveraged for
smarter decisions, which will have positive
results in the long run. - Follow Up
5- Sometimes there is a delay in response from the
customer. In most cases, sales teams and
organizations assume theres no interest, which
means there is no point in following up.
However, having a proper follow-up routine is
crucial for higher conversion rates. - Discipline is the key to a proper follow-up
etiquette. It is acceptable to reach out to
potential customers as many times as necessary to
get a response. - Only when the response is explicitly negative,
the lead should be discarded. Of course, even
rejection can be a part of sales negotiation. So
it is important that your team works from
established values and sales processes to
determine the frequency of the follow-up. The
final judgment on this can only be from
individual salespeople, so ensure they are
up-to-date on the company policies in this
regard. - Aligning Marketing Goals with Sales Goals
- Marketing and Sales teams are dependent on each
other to accomplish mutual goals. Both the teams
have to complement each other in terms of adding
value. - As a salesperson, employ your marketing team to
your advantage. Engage with them to understand
the response to your communication. The idea is
to mine insights into customer behavior, and
guide the marketing team so they can bring in
higher quality leads for you to pursue to a
close. - Transparency between the teams will benefit both.
It is your responsibility to make the marketing
team understand the types of leads that come in
and to show them the time it takes for you to
close a sale depending on the types of leads.
They can update the marketing campaigns to help
you close deals faster. - Ending in Action
- This is another simple sales technique that will
help you become more efficient in your game.
Rather than leaving the future course of action
dependent on their response, create your next
steps before you leave. - At the end of each meeting with a prospective
customer, salespeople usually mention that they
will quickly get back in a few hours or the next
couple of days. This usually makes it harder to
get the next meeting, because they are outside
your influence. Instead, when ending a sales call,
6finish on definite action. If they want another
meeting, book the time, place, and people needed
right then and there. This is also a wonderful
opportunity to have a predetermined agenda for
the next interaction. This ensures that the
customer too is committed to taking the
discussion further. Of course, a strong,
positive impression is the next best thing to a
sale you can leave with. Summary Sales
training is a never-ending process. There are
always going to be newer sales techniques, more
efficient sales pitches, newer customer
objections, and other issues (including
competition). The true strength of salespeople is
their drive and motivation to be the best. At
Yatharth Marketing Solutions, we offer sales
consulting services to bring out the best in
your sales team. For us, the best sales training
practices are the ones that help organizations
not just sustain but thrive in the competitive
marketplace. We motivate teams and ensure that
they stay updated on the products/ services
offered by the company, the latest market
trends, and on the competition. Source
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-2019/