7 Actionable Sales Techniques That Work Great In 2019 ! - PowerPoint PPT Presentation

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7 Actionable Sales Techniques That Work Great In 2019 !

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The world of sales is filled with a lot of well-meaning, but vague advice. Everyone you meet will have some single wonderful idea that helps them make sales. But if you have spent any time in sales, you very well know that there is no ‘one-size-fits-all’ plan. That is why sales strategy is always a work-in-progress, never a final blueprint. However, it is important to have a few right sales techniques that you can depend on to achieve your sales targets. – PowerPoint PPT presentation

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Title: 7 Actionable Sales Techniques That Work Great In 2019 !


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7 Actionable Sales Techniques That Work Great In
2019 !
The world of sales is filled with a lot of
well-meaning, but vague advice. Everyone you
meet will have some single wonderful idea that
helps them make sales. But if you have spent any
time in sales, you very well know that there is
no one-size-fits-all plan. That is why sales
strategy is always a work-in-progress, never a
final blueprint. However, it is important to have
a few right sales techniques that you can depend
on to achieve your sales targets. At Yatharth
Marketing Solutions, we offer sales training and
sales consultancy with the latest techniques. We
empower sales teams with techniques that are
scientifically proven to achieve sales faster.
These techniques build trust with potential
customers and break down barriers for you. In
this blog, we will help you shape your sales
pitch using some proven techniques. Please note
that it is not correct to expect instantaneous
sales
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results. What are trying to do is help you
understand proven sales training best techniques
that empower your team to achieve real
success! Best Sales Techniques that Work Great
in 2019! 1. The Always Rule This is not
really a technique. It is more of a style of
doing business the right way. Put yourself in
the shoes of your customer. How many times have
you walked away from a deal because you did not
like the approach of the salesperson? There may
be nothing wrong in the product or the service
itself, but you are just put off by some aspect
of the communication itself. At YMS, we insist on
the basics. Getting your approach technique right
is important. These are some things you can do
that will ensure a smoother relationship with
your potential clients. But not to worry, this
isnt as exhausting as it sounds. Great First
Impressions a firm handshake and steady eye
contact does wonder to how you are perceived
through the course of your interaction Be
Specific explain your product and company with
specific details. Grandiose claims are easy to
see through and make your actual advantages seem
exaggerated Address Pain Points at all times,
make sure your communication is directly related
to solving a pain point. This keeps your
interaction relevant Be Reliable always deliver
what you promise. You can only build trust when
customers know they can rely on you Trust treat
contacts as more than just prospects get to
know them, build a relationship, and establish
trust These are the basics of classic sales
techniques. The reason they are so effective is
they focus on your listener or your buyer. By
building an equation around them, it is easier
to convince customers how they are benefitting
from this relationship. So, always make sure you
are following these simple Always rules.
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  • Become a Master of the Market
  • An effective salesperson has to have a complete
    understanding of who the potential customers
    are, and what the market ecosystem looks like.
    Its not about superficial details like company
    name or website URL. What you need is to really
    understand their motivations and methods of
    functioning.
  • Who are your competitors in the same space? What
    benefits does your solution offer that can be
    leveraged over your competition? Its your
    responsibility to examine how your competition
    makes a pitch, and do something innovative.
  • These insights give you a better handle on the
    sales process. When you are unique in the
    marketplace, your prospects have a better chance
    of hearing from you.
  • Prepare the Perfect Pitch
  • Most people approach sales as an open-ended
    question. Which it is, but to a fair extent, it
    is also a QA session. Customers have a lot of
    questions, and if you can answer these to their
    satisfaction, you are closer to the deal.
  • However, there is no one perfect pitch. However,
    when you prepare for all possible scenarios in
    your interactions, your pitch has a greater
    chance of success.
  • Sales training is a wonderful opportunity to
    identify objections that come up from potential
    customers. You can collaboratively craft scripts
    to respond to these issues. Having a singular
    script is looked down upon sometimes, likening
    the responses to that of a robot, but that should
    not be the case.
  • Instead, writing down responses help reassure
    clients about their fears, and move on to the
    real issues.
  • Think of it as a cricket team. They spend
    countless hours practicing the basics batting,
    bowling, and fielding so that on game day, they
    dont have to think about it. They can instead
    focus on adapting their techniques to the team
    that they are playing.
  • Similarly, with the basics all written down, you
    can move past common objections of clients
    quickly, and focus on innovative ways to finalize
    the

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deal. This is like a template that you and your
team can use to get better and faster at sales.
  • Make Data work for you
  • Whether you are a small company or a big
    corporation, efficiency is the name of the game.
    We mean, efficiency is not just distributing the
    workload, but in generating revenues from every
    step in the ladder.
  • Listening to the numbers is the quickest way to
    understand your sales process, and break it down
    into whats working and whats not. Every
    salesperson has to pay close attention to metrics
    and marketing funnel to understand whats
    working, to what extent, and whats not working.
    What helps close more deals? What are the
    obstacles?
  • Data analysis is a time-consuming effort. One way
    of getting started is by understanding bi-annual
    and quarterly sales reports. Detailed metrics
    have to explored and substantiated, even if the
    reports are on a high level. Each report will
    have its own insights which can be leveraged for
    smarter decisions, which will have positive
    results in the long run.
  • Follow Up

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  • Sometimes there is a delay in response from the
    customer. In most cases, sales teams and
    organizations assume theres no interest, which
    means there is no point in following up.
    However, having a proper follow-up routine is
    crucial for higher conversion rates.
  • Discipline is the key to a proper follow-up
    etiquette. It is acceptable to reach out to
    potential customers as many times as necessary to
    get a response.
  • Only when the response is explicitly negative,
    the lead should be discarded. Of course, even
    rejection can be a part of sales negotiation. So
    it is important that your team works from
    established values and sales processes to
    determine the frequency of the follow-up. The
    final judgment on this can only be from
    individual salespeople, so ensure they are
    up-to-date on the company policies in this
    regard.
  • Aligning Marketing Goals with Sales Goals
  • Marketing and Sales teams are dependent on each
    other to accomplish mutual goals. Both the teams
    have to complement each other in terms of adding
    value.
  • As a salesperson, employ your marketing team to
    your advantage. Engage with them to understand
    the response to your communication. The idea is
    to mine insights into customer behavior, and
    guide the marketing team so they can bring in
    higher quality leads for you to pursue to a
    close.
  • Transparency between the teams will benefit both.
    It is your responsibility to make the marketing
    team understand the types of leads that come in
    and to show them the time it takes for you to
    close a sale depending on the types of leads.
    They can update the marketing campaigns to help
    you close deals faster.
  • Ending in Action
  • This is another simple sales technique that will
    help you become more efficient in your game.
    Rather than leaving the future course of action
    dependent on their response, create your next
    steps before you leave.
  • At the end of each meeting with a prospective
    customer, salespeople usually mention that they
    will quickly get back in a few hours or the next
    couple of days. This usually makes it harder to
    get the next meeting, because they are outside
    your influence. Instead, when ending a sales call,

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finish on definite action. If they want another
meeting, book the time, place, and people needed
right then and there. This is also a wonderful
opportunity to have a predetermined agenda for
the next interaction. This ensures that the
customer too is committed to taking the
discussion further. Of course, a strong,
positive impression is the next best thing to a
sale you can leave with. Summary Sales
training is a never-ending process. There are
always going to be newer sales techniques, more
efficient sales pitches, newer customer
objections, and other issues (including
competition). The true strength of salespeople is
their drive and motivation to be the best. At
Yatharth Marketing Solutions, we offer sales
consulting services to bring out the best in
your sales team. For us, the best sales training
practices are the ones that help organizations
not just sustain but thrive in the competitive
marketplace. We motivate teams and ensure that
they stay updated on the products/ services
offered by the company, the latest market
trends, and on the competition. Source
https//www.yatharthmarketing.com/sales-techniques
-2019/
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