Elements for a Successful Trade Show Booth - PowerPoint PPT Presentation

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Elements for a Successful Trade Show Booth

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Creating a successful booth is an art form in itself and can be quite hard to master even for the most experienced trade show exhibitors. Your trade show display should want to draw people in, as opposed to overwhelming with products and services. There are several key elements for a successful trade show booth, and this is how you master these techniques with a few simple tips! – PowerPoint PPT presentation

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Title: Elements for a Successful Trade Show Booth


1
Elements for a Successful Trade Show Booth
2
To have a successful trade show, you need a
successful trade show booth.
Creating a successful booth is an art form in
itself and can be quite hard to master even for
the most experienced trade show exhibitors.
3
How does one make a trade show booth that
attracts attention without looking too
ostentatious or kitschy???
4
Understand your objectives
  • Understand your core objectives and make sure
    these objectives are clear to your team.
  • Communicate effectively with your team and work
    with them individually and as a group to ensure
    marketing instructions are carried out with
    precision.

5
Choose your shows carefully
  • Choose the right trade shows- Place your brand in
    front of the right audience.
  • Research the trade show, the market, and past
    exhibitors carefully.
  • Choose shows that attract your core and ideal
    audience.

6
Be the first to welcome visitors
  • A simple hello is a great way to capture the
    attention of each passerby.
  • Engage visitors in a conversation to initiate the
    lead generation process.
  • Even if you dont make the sale immediately,
    youve succeeded in generating brand awareness.

7
Trade Show Displays
  • Investing in a trade show display can help drive
    your marketing returns and increase your brands
    overall customer awareness and following.
  • By speaking with experts in the industry you can
    build displays that provide continual returns
    campaign-after-campaign.

8
Professionally Designed Signs
  • Dont show up to a trade show with anything less
    than professionally designed signs.
  • Good signs should include your companys
    branding, name, and key information.

9
Gifts That Attendees Want
  • Leave a lasting impression on event attendees.
  • If your budget allows, invest in promotional
    branded items.
  • Some examples include
  • T-shirts, Tea bags, Coffee mugs, Snacks,
    Bottled water

10
Let People Try Your Products
  • Bring products to the trade show so attendees can
    try them in person.
  • They will likely remember trying a new product
    with their own hands.
  • This always works better than handing someone a
    pamphlet.

11
Well-Trained Teammates
  • The people you bring to the trade show should
  • Know your companys products inside and out
  • Have gregarious personalities
  • Understand your brands identity
  • Know how to come out from behind the booths
    table to interact with people.

12
Ensuring a return on investment is essential for
any growing company.

By combining these techniques with a top trade
show booth design your company is bound to stand
out in the crowd.
13
THANK YOU
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