How Google Adwords are Helpful for Businesses in Carrying out their Marketing Campaigns?

1
How Google Adwords are Helpful for Businesses in
Carrying out their Marketing Campaigns?
2
What are Adwords?

• AdWords is an advertising program created by
  Google and is Google's major source of revenue.
• It consists of both site-targeted and
  pay-per-click (PPC) advertising.
• Ads can be either text or images.
• Regardless of the type of advertisement used,
  there is no arguing that AdWords has become an
  extremely popular moneymaker for Google.

3
AdWords are not so Easy

• While AdWords is certainly very popular, it is
  not a very easy system to use.
• In fact, it is so complex that Google started a
  program to certify people and companies who have
  taken specific AdWords training and passed the
  exam.

4
Hiring Consultants for Managing Campaigns is a
Good Idea

• Many companies are still intimidated by the
  intricacies involved.
• That is why, they hire certified consultants to
  manage their campaigns instead.

5
Adwords Entailment to the Advertisers

• The PPC advertisements offered by AdWords entail
  the advertisers to submit their ad to Google
  along with a list of words that, when searched,
  causes their advertisement to appear in the
  margin of the screen.

6
Site-Targeted Advertising

• AdWords's other form of advertising is
  site-targeted advertising. Google introduced
  site-targeted advertising in 2003.
• Using this form of advertising, advertisers
  specify keywords and Google places the ads on
  sites that are in some way related to the
  keywords and that fall within their content
  network.

7
Googles Critical Condition

• Unfortunately, Google does not disclose which
  sites the advertisements have been placed on.
• As such, advertisers have very little control
  over where their ads appear.
• They can, however, provide Google with a list of
  sites on which they do not want their
  advertisements placed.

8
Significance of Adsense in Driving Traffic

• The search network is different from the content
  network in that sites included in the content
  network are not search engines.
• Instead, the sites in the content network use
  another portion of the Google business marketing
  services program, AdSense.
• AdSense is primarily utilized by publishers
  interested in drawing traffic to their sites.

9
Appearance of Google Ads on Different Sources

• All AdWords ads have the potential to appear on
  Google's website.
• In addition, advertisers can have their ads
  appear on partners networks of Google.
• When advertisers choose this option, their ads
  may appear on AOL search, Netscape, and Ask.
• Ads appearing on these search engines work in the
  same manner, as they do on Google- that is, they
  show up depending on what the user searches for.

10
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