Here’s How Australia Post is Reinventing Shipping with Cloud Computing

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Heres How Australia Post is Reinventing
Shipping with Cloud Computing
The biggest news around this time of the year
(April) is Googles
Cloud Next event. It is an event where they
announce new
updates to their cloud services, brand
partnerships, and they
also demonstrate how to develop with these new
updates in
place.
Heres How Australia Post is Reinventing Shipping
with Cloud
Computing
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This year they announced that they will be
collaborating with
Australia Post Shipping among other brands!
Now, why we are mentioning this particular
announcement in
our blog is because we are personally invested in
this. AppJetty
is an official Australia Post Technology Partner.
Weve
developed a few Magento Australia Post Shipping
extensions
for e-commerce store owners which are
Australia Post Shipping Extension - Magento 1 2
With Australia post shipping extension, the users
get dynamics
shipping rates calculation on their website,
satchel services,
label printing services, multiple shipping
services, etc.
Australia Post eParcle - Magento 1 2
This extension lets the e-store owners manage
shipping
methods, verify addresses, shipment tracking, and
shipping
rules manager, manifest summary report, etc.
And with this update, we will be able to improve
and develop
further our extensions for all Australia Post
users.
Now lets see how Australia Post is planning to
use Google
Cloud to their advantage.
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AN OVERVIEW OF AUSTRALIA POST GOOGLE CLOUD
COLLABORATION
Australia Post is a company that is over 200
years old. Australia
Posts collaboration with Google Cloud will put
their shipping
service on the map for businesses that are
looking to ship in
Australia or to Australia.
Australia Post will be using Google Clouds Big
Query for real-
time, reliable data analytics. This will give
them an edge over
their previous models which used to provide their
users with
the analytics data at the end of every day. But
with Google
Clouds Big Query, their users will be able to
fetch all kinds of
analytical data including visual intensive data
under 15 seconds.
Their users will be able to use this real-time
data to get deeper
insights into their overall system of shipping,
thus making it
much easier to address pain points.
Australia Post CIO John Cox talking about the
decision to use
Google Cloud services, The need to transform and
embrace
data has been huge for us over the last decade,
so partnering
with Google Cloud was an easy choice for us. With
near real-
time data analytics, we can free up valuable
resources, act
quicker and provide better service to the
millions of Australians
that rely on us every day.
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"We are planning on using machine learning to
identify ways to
save customers time and give them more certainty
about their
delivery choices, and we look forward to seeing
that unfold."
With this collaboration, it seems like Australia
Post will see new
heights when it comes to understanding customers
and their
needs.
WHY DID AUSTRALIA POST GO FOR GOOGLE CLOUD
SERVICES?
The big question which arises after hearing this
news is why did
John Cox, Australia Posts CIO, made the decision
to go with
Google Cloud? What were his deciding factors?
Johns priority was to build out machine learning
scenarios.
Before investing in Google Cloud they tested out
multiple
scenarios including image detection (such as
parcel damage,
handwriting recognition, translation services),
voice (including
natural language interpretation and context) as
well as
traditional data analytics. He mentioned all
these scenarios to
The Australian.
He also said that Google was a clear market
leader in the
machine learning space and they were investing
more than any
other company.
Another main reason behind this collaboration was
Australia
Posts need to have visibility over various
aspects of the
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delivery process. They also wanted their delivery
team to be
able to make faster decisions when required.
Google Cloud can make all those things happen for
Australia
Post and much more.
Lets see what else this partnership can offer to
Australia Post.
WHAT CAN YOU EXPECT TO SEE FROM THIS
PARTNERSHIP?
Increased Delivery Capabilities
Australia posts retail footprint count is around
4,356 post
offices which show that they have a vast delivery
network if not
the largest. They are the only delivery company
with over 11.9
million delivery points worldwide.
These facts and figures show their grip on the
market and with
Google Cloud they want to make it more tighter
and wide-
spread. Google Cloud will give Australia Post the
bandwidth
they require to expand their reach and delivery
points in
Australia.
So, if Australia Post is not available to your
end-users delivery
point, then be ready as its going to change soon.
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Addressing Customer Pain Points
With Google Cloud, they will be exploring many
other user-
based scenarios and addressing customer pain
points. Once
addressed, the efficiency of their delivery
process will be
improved and the customers on the receiving end
of the
parcels will be delighted.
They are working into a scenario where there will
be cameras
included in the delivery process to scan events
and more.
Faster Data Availability
One of the biggest changes that this partnership
will bring is the
data availability for the operation managers. The
data which
include insights into the delivery process which
help them
identify blockages, loopholes, etc. in the
process will now be
available in 15 seconds. This means everything
will be
accessible in real-time leading to instantaneous
decisions which
help in yielding more profits.
SUMMING IT UP
Australia Post is leaving a trail for other
companies to follow.
Being in the business for 210 years and yet
redefining their
processes to serve customers in a better way by
adapting
technology, they are setting an amazing example
for all the
enterprises out there.
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registered
or copyright trademarks of their respective
holders. Use of
them does not imply any affiliation with or
endorsement by
them.
Original Post https//www.appjetty.com/blog/austr
alia-post-
reinventing-shipping-cloud-computing