Email Is Still A Popular Marketing Way, Despite Not Being Social Media

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Email Is Still A Popular Marketing Way, Despite
Not Being Social Media
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A few years ago, the e-mails were considered to
be an advanced form of communication, but that
notion has been overridden by the invasion of
social media. Many forms of social media have
been introduced into the market since then and,
it was assumed that it was the end of the email
era. However, this perception has been proved
wrong as emails continue to be an important mode
of communication even today.
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What Do The Reports Say? According to a survey
conducted by Adobe in June 2018, the email usage
has been increasing proportionately, especially
among the US-based internet users who own smart
phones. The 2017 results showed that there was
an approximate 17 increase in the number of
email users, particularly with the usage of the
personal emails or in the offices.
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In another survey, 50 of the people had said
that they preferred emails as their mode of
communication and as a contact method when they
wanted to know about any new offers, etc. The
preference for emails was more from the older age
group of responders who seemed to be more
sentimentally strong about using emails. It was
a surprise that the lower age groups, i.e., 32
of youngsters from the age group of 18 24 years
and 44 of the people from the age group of 25
34 years, preferred the social media more than
the emails.
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Why Are Emails Still Preferred? The main aim of
the digital marketing companies is to increase
the reach of a particular brand to the
prospective customers. Though there are many
techniques to achieve the same, most digital
marketers prefer incorporating email marketing
services also as one of the techniques. Here
are a few reasons why the techno-marketers prefer
the emails for marketing purposes more than any
other electronic modes of communication.
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More Informative - Emails contain more
information about a brands product or service
than the short messages that are displayed on
social media. A lot more content regarding the
companys products and services can be
incorporated into the emails. At BOXFinity, one
of the well-known email marketing companies in
Hyderabad, we carry out email marketing campaigns
that will contain a lot of relevant information
regarding your brand products and services and it
will be sent to prospective customers.
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Personalized Content By keeping the target
audience in mind, you can create customized
emails that will attract the attention of the
customer and let them know about the companys
services and products. Giving a personalized
touch to the emails is very likely to hit the
bulls eye, and improve the web traffic and
business prospects. Of all the established
digital marketing agency in Hyderabad, BOXFinity
is known for its creative designers and expert
content writers who will customize emails and
target the customer to improve your business
prospects.
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Engaging Content Unlike the most social media
marketing techniques, emails have more
user-engaging content like images, GIFs, and
videos. The more relevant and attractive images
and media, the more it will engage the customers,
and the more relevant the content, the more is
the probability for the customer to avail of your
services or products. The creative content
writers at BOXFinity showcase their expertise in
creating highly relevant and engaging content,
which has been proved as BOXFinity is considered
as one of the popular email marketing companies
in Hyderabad.
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Many polls have been conducted in the past by
digital marketing companies to know how people
perceived emails and how useful email marketing
could be in targeting the right customer.
Almost 75 of the poll results were in favor of
using emails as an effective marketing strategy
and, most of them said that the email
customizations make them feel important as a
customer and urge them to avail of your products
or services.
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So, if you are planning on targeting more
prospective customers to avail your brand
products and services, you should choose email
marketing as one of the online marketing
strategies. At BOXFinity, we will assure that
you get the services as per your preferences and
we will prove why we are one of the top email
marketing companies in Hyderabad. We will put
in personalization efforts and make email as one
of the leading channels in online marketing.
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Thank You Boxfinity Pvt. Ltd.