Why The Written Word Is Still Important To Search Engine Optimisation Companies - PowerPoint PPT Presentation

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Why The Written Word Is Still Important To Search Engine Optimisation Companies

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Visual search is on the rise as devices and search engines become adept at recognising and finding images. It can be tempting, therefore, to think that good quality copy is no longer needed from your London search engine optimisation company. – PowerPoint PPT presentation

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Title: Why The Written Word Is Still Important To Search Engine Optimisation Companies


1
Why The Written Word Is Still Important To Search
Engine Optimisation Companies
2
Visual search is on the rise as devices and
search engines become adept at recognising and
finding images. It can be tempting, therefore, to
think that good quality copy is no longer needed
from your London search engine optimisation
company.
3
While your website and its visuals get people
through the door, its your content that
encourages them to stay and walks them through
the buying cycle. Here are some reasons why your
London search engine optimisation company should
use content to increase conversions. Firstly,
written word provides information and this
increases trust in your brand, stopping potential
customers from walking away. Secondly, content is
important for SEO optimisation as it provides
information to answer questions and make the
right purchasing decision. Finally, content acts
as a signpost, taking you where you must go so
you wont get lost and leave the buying cycle out
of frustration or loss of interest.
4
But, all this relies on the content from your
London search engine optimisation company being
of good quality. It should be grammatically
correct, spell checked, and presented in a way
that customers wont get sidetracked, lost, or
bored.
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