How to Know Different Types of Customer Segmentation

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How to know different types of Customer
Segmentation?
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• Customer segmentation is where you separate your
  customers into individual groups. These groups,
  as a rule, depend on a couple of important
  variables like gender, interests, spending habits
  and age. (ebrand1542019vs)
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• Demographic Segmentation
• Demographic segmentation is utilized to partition
  customers into groups depending on their gender,
  age, income level, religion or ethnicity.
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• Geographic Segmentation
• Geographic segmentation is utilized factors like
  regions, nations, states, cities, postal/zip
  codes to isolate customer base into different
  groups. This enables advertisers to run explicit
  marketing and promotional campaigns to different
  regions and make one of kind contributions.

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• Lifestyle Segmentation
• This utilized activities, interests and opinions
  (AIOs) of customers to separate them in groups.
  For instance how frequently customers travels
  abroad, eat out normally or whether they possess
  an advanced cell or highlight telephone.
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• Lifestage Segmentation
• This segmentation utilizes the existence stage of
  customers to isolate in different groups.
  Customers are regularly separated dependent on
  following elements
• Unmarried/single
• Married with dependent children
• Married without children
• Married with independent children
• Retired
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• Social/Attitudinal Segmentation
• Social or Attitudinal segmentation separates
  buyers into groups depending on their attitude,
  opinions, convictions and perceptions towards a
  product/service.

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• Benefit Segmentation
• Benefit segmentation utilizes looked for or saw
  benefits from a product/service by customers to
  partition them in groups. For instance Credit
  card clients can be grouped dependent on the
  following variables
• Reluctant Aspirers
• Benefit Seekers
• Big Spenders
• Value Maximisers
• Sensible Users
• Contact Us
• Prof. Prakash Bhosale Market Research
  Consultant Email ID ebrandingindia2017_at_gmail.co
  mMobile 91-8097027355, 91-9137256150Website
  www.marketresearchconsultantmumbai.com
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