What Is Outdoor Advertising and Why Is It Important

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What Is Outdoor Advertising and Why Is It
Important?
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Introduction

• Outdoor, or out of home, advertising includes any
  type of marketing done outdoors to grab peoples
  attention. The most popular format is billboard
  advertising, but there are a range of other
  options, many of which now boast digital
  components.
• Of course, the nuances of outdoor advertising
  expand the definition of this format to include a
  whole bunch of things you may never have even
  considered.
• Experiential advertising, such as the famous
  Carrie in the coffee shop prank
• Cars branded with advertiser logos and imagery
• Ads in bus shelters or on park benches
• Promotions in movie theaters before you watch
  your film

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What Constitutes an Outdoor Ad

• The umbrella of outdoor advertising covers just
  about everything you find outside the home.
• Some may quibble over whether mobile advertising
  is also outdoor after all, most people use
  their phones outside their house but the
  accepted definition of outdoor advertising puts
  more focus on the medium than the device used to
  deliver it.

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The Top Forms of Outdoor Advertising

• Billboards Including traditional, bulletin
  billboards, digital billboards, mobile billboards
  and more
• Transit Bus, train, subway, cab and other forms
  of vehicle-focused advertising
• Street furniture Ads on bus shelters, kiosks,
  benches, parking garages, bathrooms and more
• Cinema advertising Commercials before films
  begin and other ads around the movie theater

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Digital and Outdoor Advertising

• The rise of digital media has added a new
  dimension to outdoor advertising. Incorporating
  social media elements into a campaign gives it
  new life online and extends its reach well beyond
  the initial audience, such as with a recent
  Coachella-Lady Gaga promotion by DASH TWO.
  Digital outdoor advertising might also
• Ping people through Bluetooth devices
• Offer QR codes for instant connections to
  clients websites
• Allow passersby to play interactive games with
  your billboard
• Digital is growing faster than any other part of
  out of home advertising. PricewaterhouseCoopers
  estimates its rising at a compound annual rate
  of 9.4 percent, and by 2020 it will account for
  almost half, or 46 percent, of all outdoor ads.

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conclusion

• Thus it is evident that no ad medium can replace
  outdoors as its importance are extremely explicit
  in the field of advertising. An outdoor ad can
  attract millions of eyeballs at the same time as
  it stands high on a hoisted space by making
  people look at it every time they cross it. It
  has the best ROI rate as it reaches multitudes on
  a single exhibit. Hence the importance of
  outdoor ads can never be compromised at any cost

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