Title: Digital Marketing Training in Bhubaneswar with SSA - Register Now (1)
1DIGITAL MARKETING
2What is Marketing?
Awareness
marketing
Loyalty
Purchase
Consideration
3What is Digital Marketing?
Digital Marketing is a Marketing Techniques that
involves , Usage of digital medium such as
Internet Wireless For Creating Awareness,
Consideration, Purchase, Loyalty for a Brand,
Product Or a Service.
DIGITAL MARKETING
4Power Of Digital Marketing
Common Indian People Who Become Internet
Sensation Overnight
Sanjeev Srivastava (Dancer Uncle)
Priya Prakash Varrier (Wink Girl)
5Why Digital Marketing?
Digital Population in India as of January 2018 is
462 millions and expected to grow up to 520M by
2022.
6Why Digital Marketing?
Maximize Use Of Mobile Internet and Internet
Related Apps.
7Traditional Vs Digital Marketing
8Types Of Digital Marketing
- Internet Marketing
- Mobile Marketing
- Social Media Marketing
- Viral Marketing
9Internet Marketing
From Buying A Product to Educating Our Selves
Internet Dependency gradually increases.
- Increase Brand Recognition
- Improve Search Engine Ranking
- Increase Online Sales Conversion
- Generate Leads
10Top Internet Businesses
11Earning From Internet
12Internet Marketing
13Mobile Marketing
The average person spends about 30 minutes on
Facebook or one in every six minutes a person
will spend online. 1.57 billion YouTube users
watch about 5 billion videos on average every
single day.
14Mobile Marketing
- One of the main drivers of this growth is the
fact that most consumers have mobile devices on
them nearly all the time, and they
always-connected nature of the device.
15Mobile Marketing
- In a study conducted in 2018, researchers found
that nearly 30 of Smartphone and tablet owners
used their devices to watch television.
16Social Media Marketing
- Social media describes the online technologies
and practices that people use to share content,
opinions, insights, experiences, perspectives,
media and to otherwise interact.
17Why Social Media Is Important?
- Allows an organization to reach a Massive
Audience. - Social media is still experiencing rapid growth,
- presenting unlimited potential for marketers.
- Facebook More than 1 billion active users
- Linkedin 225 million professionals and growing
at more than two members per second, representing
every company on the Fortune 500 in over 200
countries - Twitter Over 555 million registered users, more
than double the number of users in 2014 but users
are actively engaged. - YouTube According to their website, over 6
billion hours of video are watched each month on
YouTubethat's almost an hour for every person on
Earth, and 50 more than last year
18YouTubers
Ryan Toys Review 9.4 Million Subscribers.
Yearly Income 3.6M
19Odisha Social Media Stars
Berhampur Aj Youtube Follower 179k Fb Page
Likes 3.5k
Khanti Berhampuriya Youtube Follower 25k Fb
Page Likes 125k
20Popular Brands Using Social Media Campaigns Widely
21Viral Marketing
Viral marketing describes any strategy that
encourages individuals to pass on a marketing
message to others, creating the potential for
exponential growth in the message's exposure and
influence Viral marketing is the digital
marketers version of word-of-mouth advertising
22Viral Marketing
Priya Prakash Varriers Wink Video gained
Millions of Digital Clones overnight to Promote a
Malayllam Movie named Oru Adaar Love.
23Benefits Of Digital Marketing
24(No Transcript)
25Full Time Career Opportunity
- With the increasing scope of Digital Marketing ,
marketers are moving from traditional to digital
marketing because of various advantage that it
carries thus it increase the employment
opportunity in this particular field. - Like B Tech and MBA Digital Marketing have
became a full fledge career in itself . - For a fresher their is 15 career options that he
can choose from on the basis of his interest. - Since its a fastest growing industry of India ,
the chances of increase in salary or promotions
is much higher then any other industry.
26Full Time Career Opportunity
- Web Designer
- Seo Specialist
- Social Media Manager
- Google Adwords Manager
- E Mail Marketing Manager
- Web Content Manager
- Online reputation Manager
- Online Entrepreneur
- Online Lead Manager
- Digital Account Manager
- Marketplace Manager
- E commerce Specialist
- Online Advertising specialist
27Online Money Making
- One can make money online without getting into
full time digital marketing . - Their are different ways of making money online ,
one can decide on basis of his interest . - Scope of making money online is very wide , any
amount can be earned . - Its a time taking process , so once who he is
planning to make money online need to have
patience . - Generally the scope of online money making
depends upon the traffic/visitors etc.
28Online Money Making
- Blogging
- YouTube Channel
- Affiliate Marketing
- Freelancing
- Online teaching/ Video tutorials
29Thank You