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Digital Marketing Training in Bhubaneswar with SSA - Register Now (1)

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Title: Digital Marketing Training in Bhubaneswar with SSA - Register Now (1)


1
DIGITAL MARKETING
2
What is Marketing?
Awareness
marketing
Loyalty
Purchase
Consideration
3
What is Digital Marketing?
Digital Marketing is a Marketing Techniques that
involves , Usage of digital medium such as
Internet Wireless For Creating Awareness,
Consideration, Purchase, Loyalty for a Brand,
Product Or a Service.
DIGITAL MARKETING
4
Power Of Digital Marketing
Common Indian People Who Become Internet
Sensation Overnight
Sanjeev Srivastava (Dancer Uncle)
Priya Prakash Varrier (Wink Girl)
5
Why Digital Marketing?
Digital Population in India as of January 2018 is
462 millions and expected to grow up to 520M by
2022.
6
Why Digital Marketing?
Maximize Use Of Mobile Internet and Internet
Related Apps.
7
Traditional Vs Digital Marketing
8
Types Of Digital Marketing
  1. Internet Marketing
  2. Mobile Marketing
  3. Social Media Marketing
  4. Viral Marketing

9
Internet Marketing
From Buying A Product to Educating Our Selves
Internet Dependency gradually increases.
  1. Increase Brand Recognition
  2. Improve Search Engine Ranking
  3. Increase Online Sales Conversion
  4. Generate Leads

10
Top Internet Businesses
11
Earning From Internet
12
Internet Marketing
13
Mobile Marketing
The average person spends about 30 minutes on
Facebook or one in every six minutes a person
will spend online. 1.57 billion YouTube users
watch about 5 billion videos on average every
single day.
14
Mobile Marketing
  • One of the main drivers of this growth is the
    fact that most consumers have mobile devices on
    them nearly all the time, and they
    always-connected nature of the device.

15
Mobile Marketing
  • In a study conducted in 2018, researchers found
    that nearly 30 of Smartphone and tablet owners
    used their devices to watch television.

16
Social Media Marketing
  • Social media describes the online technologies
    and practices that people use to share content,
    opinions, insights, experiences, perspectives,
    media and to otherwise interact.

17
Why Social Media Is Important?
  • Allows an organization to reach a Massive
    Audience.
  • Social media is still experiencing rapid growth,
  • presenting unlimited potential for marketers.
  • Facebook More than 1 billion active users
  • Linkedin 225 million professionals and growing
    at more than two members per second, representing
    every company on the Fortune 500 in over 200
    countries
  • Twitter Over 555 million registered users, more
    than double the number of users in 2014 but users
    are actively engaged.
  • YouTube According to their website, over 6
    billion hours of video are watched each month on
    YouTubethat's almost an hour for every person on
    Earth, and 50 more than last year

18
YouTubers
Ryan Toys Review  9.4 Million Subscribers.
Yearly Income 3.6M
19
Odisha Social Media Stars
Berhampur Aj Youtube Follower 179k Fb Page
Likes 3.5k
Khanti Berhampuriya Youtube Follower 25k Fb
Page Likes 125k
20
Popular Brands Using Social Media Campaigns Widely
21
Viral Marketing
Viral marketing describes any strategy that
encourages individuals to pass on a marketing
message to others, creating the potential for
exponential growth in the message's exposure and
influence Viral marketing is the digital
marketers version of word-of-mouth advertising
22
Viral Marketing
Priya Prakash Varriers Wink Video gained
Millions of Digital Clones overnight to Promote a
Malayllam Movie named Oru Adaar Love.
23
Benefits Of Digital Marketing
24
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25
Full Time Career Opportunity
  • With the increasing scope of Digital Marketing ,
    marketers are moving from traditional to digital
    marketing because of various advantage that it
    carries thus it increase the employment
    opportunity in this particular field.
  • Like B Tech and MBA Digital Marketing have
    became a full fledge career in itself .
  • For a fresher their is 15 career options that he
    can choose from on the basis of his interest.
  • Since its a fastest growing industry of India ,
    the chances of increase in salary or promotions
    is much higher then any other industry.

26
Full Time Career Opportunity
  • Web Designer
  • Seo Specialist
  • Social Media Manager
  • Google Adwords Manager
  • E Mail Marketing Manager
  • Web Content Manager
  • Online reputation Manager
  • Online Entrepreneur
  • Online Lead Manager
  • Digital Account Manager
  • Marketplace Manager
  • E commerce Specialist
  • Online Advertising specialist

27
Online Money Making
  1. One can make money online without getting into
    full time digital marketing .
  2. Their are different ways of making money online ,
    one can decide on basis of his interest .
  3. Scope of making money online is very wide , any
    amount can be earned .
  4. Its a time taking process , so once who he is
    planning to make money online need to have
    patience .
  5. Generally the scope of online money making
    depends upon the traffic/visitors etc.

28
Online Money Making
  1. Blogging
  2. YouTube Channel
  3. Affiliate Marketing
  4. Freelancing
  5. Online teaching/ Video tutorials

29
Thank You
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