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TOP ALTERNATIVE FORMS OF EXPERIENTIAL MARKETING THAT DRIVE ENGAGEMENT

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Experiential marketing can give your business the boost it needs. If you’d like some guidance on setting up your next interactive event, an experiential technology firm like Big Digital can help. – PowerPoint PPT presentation

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Title: TOP ALTERNATIVE FORMS OF EXPERIENTIAL MARKETING THAT DRIVE ENGAGEMENT


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TOP ALTERNATIVE FORMS OF EXPERIENTIAL MARKETING
THAT DRIVE ENGAGEMENT
  • By BIG DIGITAL

2
  • Baby Boomers collectively have been known to
    spend their paychecks on physical items like
    homes, cars, and household appliances. On the
    other hand, Millennials and Generation Z are
    typically more interested in experiences -- with
    many of them choosing to spend their dollars on
    concerts, sporting events, and travel instead.
  • Given this rising trend among the younger
    generations, more and more companies are using
    experiential marketing to drive audience
    engagement. But instead of setting up a typical
    booth showcasing your products, consider thinking
    outside the box. Event-based marketing doesnt
    have to be the same old party or convention
    atmosphere. Here are some unique types of
    experiences to attract more customers to your
    brand.

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  • Classes and Workshops
  • Lets face it -- traditional retail is slowly
    fizzling out as consumers happily choose to shop
    online. Many brick-and-mortar operations are
    having a hard time retaining business, so theyre
    experimenting with classes and workshops to keep
    customers engaged. For example, Canadian athletic
    apparel company Lululemon offers workout sessions
    to connect with the community. Marketers know
    customers will be more likely to purchase gear
    from Lululemon after attending these classes.
  • Meanwhile, David Lloyd -- a chain of high-end gym
    and racquet clubs in the UK -- ran a successful
    experience known as the Run for Your Bun Cafe.
    The pop-up offered food and drink in exchange for
    exercise. Once guests had ordered their lunch,
    they were invited to a high-intensity 10-minute
    workout to actually receive it. Participants felt
    great after the session and felt encouraged to
    lead healthier lifestyles in the process.

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  • Unlike the above examples, you dont need to have
    a huge customer base to run classes and
    workshops. If you plan on taking this route, here
    are a few tips
  • Courses can be directly or indirectly related to
    the items you sell
  • The goal is to make sure customers walk away with
    an awareness of what your business does
  • If youre running a hands-on workshop, make sure
    it is useful to the customer rather than a
    gimmick to sell something
  • Make sure you have a system to measure results,
    so you can optimize these experiences for next
    time and ensure theyre furthering your overall
    brand.

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  • Unique Games
  • Give customers a chance to play some unique games
    in an attempt to win prizes and learn more about
    your company. And were not talking about cheesy
    stuff like Beer Pong or The Shell Game either.
    Think of clever ways to get people involved in
    team-building activities where all participants
    are working together towards the same goal.
  • Coca-Cola was able to excite dehydrated
    beachgoers in Brazil by offering them free cans
    of Coke. The catch? All 500 cans were encased in
    a huge ice block that needed to be chipped away.
    Tons of people crowded around beating the ice
    with hammers or trying to melt it with their body
    heat. In the end, not only did everyone get to
    enjoy a refreshing drink -- but friendships were
    formed in the process too.

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  • Another favourite is IKEAs furnished wall. To
    celebrate the opening of Frances 30th IKEA
    store, the company installed a vertical rock
    climbing wall covered with IKEA furniture. People
    had a hilarious time climbing over coffee tables,
    stools, and patio furniture. Many participants
    even took small breaks on bookshelves and bed
    frames -- making for some great pictures they
    could share with friends.
  • These types of experiences lend well to social
    media posts. As people are smashing ice blocks or
    scaling furniture, theyll want to post pics on
    Facebook, Instagram, and Snapchat. Make sure your
    experiential event offers reliable connectivity
    so you dont miss out on this great marketing
    opportunity. Make it easy for customers to
    promote your brand for you by offering free wifi
    or video walls that connect to social media.

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  • Site Tours
  • If your business lends itself well to tours,
    consider letting customers get an inside peek of
    your operations and sample your offerings. For
    example, if you run a cake shop, offer tours to
    aspiring bakers and show them how your goods are
    made. Dont forget to offer lots of free samples
    to keep people interested too.
  • Big brands like Budweiser have been giving tours
    of their brewery to connect with beer lovers for
    years. And if youre a fan of basketball, you can
    interact with the Golden State Warriors through
    an interactive sneak peek of Oracle Arena.
  • No matter how big or small your business, you too
    can build a following by opening your doors to
    the public. Factories, warehouses, bakeries, and
    wineries are all perfect locations for site tours
    -- especially if theyre in a busy area with lots
    of tourists.

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  • Experiential marketing can give your business the
    boost it needs. If youd like some guidance on
    setting up your next interactive event, an
    experiential technology firm like Big Digital can
    help. From event analytics to on-site support, we
    are Ontarios trusted provider of out-of-home
    activations.
  • For more information about pop-up marketing
    solutions, call Big Digital at 1-855-621-2842
    or contact us here.
  • -CONTACT US-
  • BIG Digital Corp. 116 Geary Avenue, 202a
  • Toronto, ON
  • M6H 4H1
  • info_at_bigdigital.ca
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