How to Manage Your Entire Real Estate Sales Business with Technology

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How to Manage Your Entire Real Estate Sales
Business with Technology

• The transition to technology-intensive
  methodologies and processes drives efficiency,
  increases productivity, and escalates your
  digital presence.
• The real estate industry is no exception to the
  technological disruptions caused by constantly
  evolving business practices and innovations.
  Traditional methods of conducting business are
  increasingly falling out of favor due to their
  inherent inefficiencies that restrict growth and
  limit success.
• To gain that much needed edge over competitors in
  the real estate world, you must be willing and
  able to adopt the newest practices and techniques
  that your industry has to offer. For example, the
  use of drones and CRE mapping tools has
  dramatically helped reduce the time it takes to
  map out land, helping real estate marketers
  quickly identify potential locations, economic
  and movement trends, spatial relativity, and even
  environmental occurrences.

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With time, countless other aspects of the real
estate industry have been mechanized, assisted
real estate professionals as well as their
customers. The advent and incorporation of
digital technology has revitalized how realtors
manage their businesses, and how customers browse
for real estate options.
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• Real Estate Today
• Problems Currently Faced
• Conventional methods practiced within the real
  estate industry have been deemed inefficient and
  cause costly delays.
• Lack of transparency and poor communication
  delays the process and discourages customers to
  the point that they may stop working with you.
• Problems arise from inefficiencies in the
  inspection operations. Between physically
  assessing properties to contacting property
  inspectors and confirming that the property
  complies with all laws and standards, it is a
  lengthy and resource-draining process.
• Transactional processes are often complex.
  Ineffective software systems cause delays in
  payments and/or compliance documentation.
• Supplement of Technology
• Once technology is introduced into the process,
  especially software, it effectively reduces
  and/or eliminates nearly all barriers to growth.
  Technology gives real estate teams and marketers
  the edge they need by
• Significantly boosting your offerings and
  capacity via workflows and best practices
• Saving tons of time via automation that could be
  better spent on other processes

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• Encouraging productivity, ensuring efficiency in
  your real estate business and its operations
• Generating and intaking more leads with the help
  of sales and marketing automation
• Staying compliant with industry laws and
  standards through software that scan your digital
  documents and evaluate your processes
• Managing Best Practices and Tools
• Adjusting to changing standards and moving an
  existing business online is not only hard but
  risky. Starting a new real estate business is a
  relatively easier endeavor than converting your
  existing business to a contemporary business
  model. An understanding of the digital realm is
  essential when developing an online business
  model. As you incorporate your business online,
  you need to be alert at all times as you have now
  entered an extremely dynamic and volatile world.
• There has been constant growth and change since
  the introduction of technology into the real
  estate industry
• Realtors previously used FTP (File Transfer
  Protocol) to send files from the MLS to agents.
  Updates regarding the business were sent across
  but lacked a unified format which meant every MLS
  required specific integration. This made it
  extremely expensive.

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• The advent of RETS (Real Estate Transaction
  Standard) was introduced in 1999 to facilitate
  these exchanges and simplify the process. RETS
  helped improve real estate data aggregation
  processes and eventually the framework helped
  create a unified format which eliminated the need
  for individual MLS integration.
• The RETS framework, alongside modern CRM and
  sales and marketing automation tools like Shape
  Software has helped transform how people manage
  their real estate businesses. The following tools
  are a must-have in your RRE CRM software if you
  are looking to streamline your processes and
  reduce inefficiencies
• Automated Emails It is extremely important to
  have a system to keep in touch with your clients.
  You cant simply remember to call or text at the
  perfect time (odds are youre too busy anyway)
  and thats where your email marketing campaign
  comes in. Your software should have a built-in
  drip campaigns that you can customize, automated
  follow ups, newsletters, and other features
  designed for personalized and timely
  communications for every prospect and client.
• SMS Messaging When youre engaged in a potential
  sale, it is important to be available at all
  times. You may have to make use of text messaging
  here, in case you or the customer need a quick
  response, or dont have access to the internet.
  Today, a lot of people actually prefer to be
  contacted via their mobiles (80 of consumers say
  they want businesses to text them). It is
  important to stay on top of these changing trends
  by optimizing your processes using a software
  that has pre-built texting templates, auto
  responders, and more so you can always be on
  call without any of the effort.

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• MLS Integration The Multiple Listings Service is
  a massive database of real estate listings across
  different regions. It is a great platform that
  helps you reach a larger audience. MLS allows
  agents to post listings and even download
  essential documents. If youre serious about
  streamlining your Real Estate business, a
  software like Shape, which integrates directly
  with the MLS is a key to cut down on tons of
  manual data entry.
• IDX Integration The Internet Data Exchange
  provides a public platform where you can list the
  MLS properties, and catch up on the latest
  policies and compliance regulations. MLS is a
  closed system reserved only for real estate
  agents which makes it unavailable to the actual
  customers who want to buy/rent properties. IDX
  helps get those MLS properties the exposure they
  need. Todays realtors absolutely need an IDX
  integration for their backend software to be
  useful.
• Mapping Mapping out and understanding the
  geography of a region is crucial before diving
  into its real estate. Traditional methods require
  the use of comprehensive secondary data along
  with costly and time consuming physical
  inspections. Today, drones and digital mapping
  tools have helped speed up the process, providing
  cheaper and more accurate results. Shape is a
  tool that directly integrates with Google Maps to
  help streamline inspections, manage listings, and
  stay in sync.
• Social Media Presence Almost everyone with
  access to the internet has a social media
  presence. It is important to reach your customers
  through social media platforms like Instagram and
  Pinterest that allow agents to post pictures of
  potential properties. A strategic social media
  campaign can boost exposure, increase sales, and
  create new prospects.

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• Future Technologies to Look Out For
• Staying on the lookout for future technologies is
  as important as adopting existing technologies
  for your real estate business. Real estate
  technology is about to undergo some major changes
  in the coming years.
• VR Realtors are currently using Virtual Reality
  tech to post 3D videos/pictures for people
  online. The next obvious step is an experience
  that offers the customer a virtual tour of an
  entire property, using just VR glasses.
• Blockchain Cryptocurrencies have proven the
  advantages of blockchain technology and it is
  bound to make its way into the real estate
  industry soon. The security, efficiency, and
  transparency offered by blockchain tech far
  surpass the offerings of conventional methods. As
  the real estate industry slowly moves towards an
  online model, block-chain may very well be the
  centralized unifying format all realtors follow.
• Bottom Line
• Technology is here to stay and while the real
  estate industry is still new to the introduction
  of tech into its processes, it is destined to
  soon be a part of every realtors daily life.
• A business model that welcomes change is the only
  guarantee to success today. Start making use of
  convenient software that offers mapping and
  analytical tools, and even digital marketing to
  save time, boost sales and prospects. Embrace
  change and ensure a prosperous tomorrow!

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Interested to see how Shape Software can prepare
your Real Estate business with sales, marketing,
and CRM automation? Book a free demo
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