5 Strategies to Build Brand Trust through Social Media (1)

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5 Strategies to Build Brand Trust through
Social Media
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Maintain Consistency With Your Brands Voice
If you want to build a community across various
social media network then make sure whatever you
share on social media represents your brand and
its ideology. Customers have swayed away about
how you describe your product or services and
what kind of images you share online.
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Share Unique and Engaging Content
If you want to exhibit to your audience that you
are the initiator then post unique content on
social media platforms. Not only it drives
traffic to your website, also reflects that you
use your brand to share original ideas. Maintain
a consistent pattern by keeping your content
informative as well as non-promotional.
4
Utilize User Generated Content
Create a brand hashtag and give people a way to
communicate with your business or brand. For
example, Coca-Cola did it with its ShareACoke
campaign and generated huge user-generated
content on social media. Use my all time
favorite social media aggregator tool, so you can
pull your all social media user-generated content
and can create a social wall on your website.
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Live-Stream Your Content
To create urgency about the product or services,
live-stream your content on social media and it
will attract the customers. The live-stream
content is only for a limited duration and thats
the reason it creates buzz about the recent
launch of a product.
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Avoid Overdoing, Be Transparent
Transparency is an essential factor to gain the
trust of the audience as it reflects about your
brands ideology. If you are transparent with the
content you post, it reflects that you consider
your brand as an authority, and not using it for
money making only.