5 Popular Types of Company Videos

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5 Popular Types of Company Videos
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• Using multimedia tools - such as videos - can
  help companies reach their marketing goals as
  well as their internal team building goals.

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• Explainer videos teach your audience how to
  solve a specific problem or inform them of a
  complicated topic. The goal for the video is for
  your audience to have full comprehension once
  they watch the video. Explainer videos are great
  shareable content.

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• Product videos are the videos that show each
  feature of the specific product and its function.
  Opposite of the explainer video, it goes in
  depth to all features that come standard on any
  product and their functionality. Product videos
  are particularly beneficial to the informed
  consumer that is close to purchasing, but needs
  that extra push.

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• Promotional videos hold the purpose of promoting
  a product or business. Creating intriguing,
  engaging, and informative promotional videos are
  an important part of every marketing plan. Be
  sure to keep it short and sweet. You want to
  include your companys culture, the products you
  are promoting, and showcase your good business
  practices.

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A company culture video is a companys
introduction video into the digital realm. This
video explains who your company is, what you do,
and what your mission is. Company culture videos
require transparency of your business and a lot
of creativity. You need to make your business
stand out among the rest within your industry.
Finding a hook is very important.
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Testimonial videos are digital assets that
contain interviews of past customers or clients
that are willing to share their positive
experience with your business, on camera. The
issue with testimonial videos is that they get a
bad reputation for being phony and contrived.
Creating an effective testimonial video includes
short interviews, engaging testimonials that give
prime examples of what you want to show off, and
eye-pleasing visuals.
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