What's trending in Exhibition Stand Design? - PowerPoint PPT Presentation

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What's trending in Exhibition Stand Design?

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SEED (Smart Exhibition & Environment Display), a leading Exhibition Stand Design company with over 25 years of real-world experience, can assist with complete Exhibition Design solutions from concept to commissioning. – PowerPoint PPT presentation

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Title: What's trending in Exhibition Stand Design?


1
WHAT'S TRENDING IN EXHIBITION STAND DESIGN?
2
SEED - SMART EXHIBITION ENVIRONMENT DISPLAY
TURNKEY SOLUTIONS FOR BRAND ENGAGEMENT BRAND
ACTIVATION SPACES
3
  • In exhibition stand design, while so much
    changes, there is much that remains the same. As
    the business world gets more competitive, as more
    players invest in trade show booths as an
    effective marketing tool, the challenge is to
    design and build an exhibition stand that makes
    the right impact.
  • Here are some trends you can use to ensure your
    expo stand is more than just a simple showcase.

4
EXPERIENTIAL MARKETING
  • It's getting really easy to set up VR gear so
    we're going to see more and more companies
    engaging in experiential marketing. Gamification
    and other engagement solutions are being adopted.
    Engage a creative exhibition design company to
    find an experiential marketing opportunity that
    will attract and engage your audience and create
    differentiation.

5
CUSTOMISATION
  • Brand awareness and consistency remains crucial
    in trade show booth design. A bespoke exhibition
    stand with customised literature and branding
    throughout the stand is an effective way of
    communicating your brand and its values, building
    brand image and achieving brand recall.
  • Customised stand design, graphics and displays
    maybe even a themed stand can help you stand
    out and draw footfalls.

6
TECHNOLOGY
  • The technology space is in a state of constant
    innovation. Today there are a number of
    'inventions' you can use to your benefit. Digital
    graphics are a big draw so you can use display
    screens to show your logo, corporate films or
    product videos.
  • You could also offer inexpensive conveniences
    such as free WiFi or a charging booth for the
    visitors smartphones.
  • This will offer a seamless way to initiate
    conversations with visitors, and you can chat
    about your products while they charge their
    device. Placing a QR code close to the charging
    station can encourage visitors to link to your
    website, YouTube video, etc.

7
LIGHTING
  • Lighting continues to be a focus as it not only
    makes the booth more welcoming, it helps to draw
    attention to unique graphics, important messaging
    or exclusive parts of the stand. The advancements
    in lighting technology mean that there are many
    lighting options to create ambiance on an
    exhibition stand. Designers will focus on
    lighting fixtures and LED light walls that
    complement the branding and stand graphics in the
    stall.

8
LIMITED INFORMATION
  • In design too, less is more. Too many static
    images are to be avoided, as is using too many
    different fonts and colours.

The focus should be to get the message across in
the quickest time - a 'busy' booth could confuse
the main communication.
  • Designers have realised that although a stand
    offers limited space and you want the biggest
    bang for your buck, cramming it is
    counter-productive. The trend is to respect empty
    space and not clutter the booth with too much
    information.

9
BOOTH STAFF
  • Professional booth staff is essential. After all,
    trade shows are a platform for live, face-to-face
    interaction with customers, so booth staffers
    will have a major impact on how well you perform.
    The trend is to select a team well in advance and
    train them so that they draw in leads and engage
    visitors effectively. Even a poorly designed
    booth can be uplifted by a well-trained, highly
    motivated booth staff.

10
CONCLUSION
  • Exhibiting at an expo or trade fair can be a
    rewarding experience for your business, but
    efforts and investments have to be made to reap
    the best ROI.
  • Following the trends amplified in this article
    will certainly go a long way in creating a truly
    successful exhibition stand design, conveying the
    most positive impression of your people and
    business.
  • Joining hands with an experienced and creative
    exhibition stand design build company will
    ensure results. SEED (Smart Exhibition
    Environment Display), a leading Exhibition Stand
    Design company with over 25 years of real-world
    experience, can assist with complete Exhibition
    Design solutions from concept to commissioning.
    SEED is a one-stop-shop for the complete gamut of
    exhibition design services and has both the
    artistic skills and fabrication knowhow to
    deliver effective and impactful designs that
    optimize usage of space, enhance corporate
    branding and maximize return on investment.

11
Thanks!
  • Don't Forget To Call
  • Contact Us
  • Phone 91-20-41062614
  • Mobile 91-9373273322
  • Fax 91-20-2553 6184
  • E-mail info_at_smartexhibitiondesign.com /
    brandmanager_at_smartexhibitiondesign.com
  • Website www.smartexhibitiondesign.com
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