Considering SEO in Perth? Simple Tips to Implement Now - PowerPoint PPT Presentation

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Considering SEO in Perth? Simple Tips to Implement Now

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Marketing is a vital element of running your own business. So, whether you have a bricks and mortar business or work solely online, it is crucial to make the most of Google’s SEO to put your business in front of the most potential customers. – PowerPoint PPT presentation

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Title: Considering SEO in Perth? Simple Tips to Implement Now


1
Considering SEO in Perth? Simple Tips to
Implement Now Marketing is a vital element of
running your own business. So, whether you have a
bricks and mortar business or work solely
online, it is crucial to make the most of
Googles SEO to put your business in front of the
most potential customers. Search Engine
Optimisation or SEO is the process of keeping
your site and content within the ever changing
Google guidelines, but you dont need to be a
tech wizard to start harnessing this fantastic
potential. So, if youre considering SEO in
Perth, here are some simple tips you can
implement right now.
Optimise Your Site for Mobile Visitors One of
the first things Online Marketing agencies in
Perth will tell business owners is that websites
should be optimised for mobile visitors. The
search volume originating from mobile devices
has dramatically increased in recent years, so it
is crucial that your website can be properly
viewed on mobile devices. Dont Overdo the
Keywords Keywords are still important, but this
is not 2007. The techniques of the past, stuffing
keywords into content is no longer a valid
strategy. Google has become even more
sophisticated in recent years, so it can
determine if the content will provide tangible
value to visitors. This means that inane,
repetitive content is a massive no-no. So, when
youre planning your content strategy, focus on a
handful of keywords and ensure that they are
integrated organically. Keep Your Listings
Consistent Your NAP or Name, Address, and Phone
Number listings are the main point of contact
for customers and potential customers, so it is
crucial that they are consistent throughout your
website, social media platforms, and listings.
This will not only make it easier for your
customers to find you, but it will also confirm
to the search engines that your company is who
and where you say.
2
If your business has multiple locations, youll
need to ensure that it is clear. It is even
worth creating an individual page for each of
your locations complete with the relevant NAP
information. This is particularly important for
mobile searches, where Google will prioritise
local listings. Create Better Meta
Descriptions While they are easy to overlook,
meta descriptions are actually a vital tool for
Google to understand what a page is actually
about. The meta description should provide a
short blurb for each page title and URL in the
search results. Your meta description will be
embedded into your HTML website code, but it can
make the difference between a visitor staying on
a page or clicking away. If youre using
WordPress, there is a section for the meta
description for each website, and there are tools
that will help you to optimise it to get the
best SEO results. If you are in need of SEO in
Perth, you can rely on Dilate Digital. We offer
SEO services and web design in Perth to help you
achieve your business goals. Youll also find
our team ready to answer any of your queries or
questions to help you harness the potential of
SEO and increase your business visibility
online. Recommended Reading https//www.dilate
.com.au/blog/seo-to-make-your-mum-proud/
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