Top 4 Reason Why Your Email Campaigns are Going to Spam Box

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Top 4 Reason Why Your Email Campaigns are Going
to Spam Box
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Have you ever wondered why your email campaigns
are going to spam box instead of the
inbox? You are not alone, it is one of the
most common problems faced by email marketing
professionals. Although there are many reasons
for an email to land in a spam folder, we are
going to discuss the 4 most important reasons and
solution for the same.
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Bad E-mail List
When you dont clean your email list regularly to
make sure everyone in your list has a valid email
address, then you can expect your domain and IP
have high chances of getting blacklisted as SPAM
and too many undelivered emails would affect the
reputation severely.
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Non Existent Contacts
The contacts who have changed their job but their
company has decided to keep their email address
active, in such scenario the email would be
active but the contact is no longer with the
company.
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Email List Segmentation
Its a common marketing term that simply means,
dividing subscribers into specific groups based
on information like Job title, Company, Industry,
Interests, Geography, Demographic, their
preferences on products or services, etc.
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Spam Words in the Email Copy
Before you start writing an email copy, you
should keep in mind that you are not allowed to
use any spam words. If you MUST have to use any
spam words than at least use a synonym for that
spam word or the best way is to include it in a
graphics like an image, video, GIFs, etc.
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The clear path to a recipient's Inbox is still
one of the major challenges faced by the majority
of marketers. A Recent study shows that one out
of every six recipients wont receive an email
because of mistakenly blocked by a spam
filter. Start the journey to your recipients
inbox with the help of Good Data and using some
best practices on the way.
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213-550-3870
info_at_infotanksmedia.com
www.infotanksmedia.com