7 Strategies for CPA Firm Growth and Increase Profits

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7 STRATEGIES FOR CPA FIRM GROWTH AND
INCREASE PROFITS
Prepared by Cogneesol
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INTRODUCTION
C P A f i r m c o n s i s t s o f a u d i t o r
s w h o m a n a g e p u b l i c a n d p r i v a t
e a u d i t e n g a g e m e n t s . A p a r t f
r o m a u d i t o r s , C P A f i r m s h a v e s
t a f f a c c o u n t a n t s a n d s e a s o n e
d a c c o u n t a n t s w h o a r e e x p e r i e
n c e d i n a l l a s p e c t s o f a c c o u n
t i n g . M o s t o f t h e C P A f i r m s o n
l y p r o v i d e t a x a c c o u n t i n g i n
s t e a d o f o f f e r i n g f u l l accounting
back-office solutions.
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Strategies that Work for Improving Your CPA
Firms Overall Growth
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FILL THE PIPELINE
N o w t h e t a x r u s h i s a l m o s t o v e r
i t i s t h e r i g h t t i m e t o f i l l u
p t h e s a l e s f u n n e l t o t h e b r i
m w i t h t h e i d e a l c l i e n t p r o f i
l e . M a k e n e w m a r k e t i n g s t r a
t e g i e s f o r 2 0 1 9 a n d a s k y o u r s
e l f w h a t s u c c e s s m e a n s t o y o u
, w h a t k i n d o f c l i e n t s d o y o u w
a n t t o a d d , a n d h o w m a n y ? T h e n
c o m e u p w i t h m a r k e t i n g t e c h n
i q u e s t h a t w o r k f o r y o u r b u s i
n e s s .
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DIVERSIFY YOUR CLIENT BASE
TO INCREASE SALES
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U n d e r s t a n d i n g y o u r m o s t v a l u
a b l e c u s t o m e r s h e l p s t o i n c r
e a s e s a l e s .
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I t c a n b e r i s k y i f y o u h a v e s i m
i l a r t y p e o f c u s t o m e r s b e c a u
s e t h e y c a n b e i m p a c t e d b y a c o
m m o n c h a n g e i n t h e m a r k e t o r b u
s i n e s s .
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25
0
Item 1
Item 2
Item 3
Item 4
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How to Diversify and Grow Your Customer Base?
P r o d u c t a n d s e r v i c e s d e v e l o p
m e n t . T u r n y o u r v i r t u a l a u d i
e n c e i n t o a r e a l a u d i e n c e . F
o c u s o n n e t w o r k i n g .
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SET UP YOUR CLIENT RELATIONSHIP MANAGEMENT TOOL
The CRM tool is to do with more than just
emails. It helps to store and manage clients
sensitive data and your communications with them
in an organized manner.
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ID E NT IF Y C R IT IC A L
P R O C E S S E S

• P r i o r t o w o r k i n g o n i m p r o v i n g
  t h e p r o c e s s e s o f y o u r C P A
• f i r m , y o u s h o u l d a n a l y z e y o u r
  c u r r e n t s i t u a t i o n .

Y o u c a n c u t t h e f a t o n t h e e d g e
s o n l y i f y o u d e t e r m i n e y o u r p
r i m a r y o f f e r i n g s a n d c r e a t
e s c o p e f o r c r i t i c a l p r o c e s s
e s .
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NOTE DOWN YOUR
PROCESSES
P r i o r t o w o r k i n g o n i m p r o v i n
g t h e p r o c e s s e s o f y o u r C P A f i
r m , y o u s h o u l d a n a l y z e y o u r c u
r r e n t s i t u a t i o n . Y o u c a n c u
t t h e f a t o n t h e e d g e s o n l y i
f y o u d e t e r m i n e y o u r p r i m a r y o
f f e r i n g s a n d c r e a t e s c o p e f o
r c r i t i c a l p r o c e s s e s .
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TAKE HELP OF YOUR ROLODEX
I f y o u d o n t h a v e a l i s t o f y o u
r e x i s t i n g c l i e n t s , c r e a t e o n
e r i g h t n o w . T h e r e a f t e r m a n a
g e y o u r e x i s t i n g c l i e n t e l e b
y u s i n g a r e l i a b l e C R M a n d a n a
l y z e e a c h c l i e n t b y l i f e s t a g e
, 4 0 1 k s t a t u s , a l o n g w i t h o t h
e r s p e c i f i c a t i o n s .
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SEEK EXTERNAL HELP
(OUTSOURCING) I f i t i s c h a l l e n g i n
g t o b a l a n c e c r i t i c a l o p e r a t i
o n a l t a s k s s u c h a s a c c o u n t i n
g , b o o k k e e p i n g , a n d tax preparation
w i t h o n - g o i n g f o c u s o n y o u r f i
r m s g r o w t h , t h e n o n e w a y o f d o
i n g t h e s e t a s k s i n t i m e l y , e f
f i c i e n t a n d c o s t - e f f e c t i v
e w a y i s t h r o u g h o u t s o u r c i n g .
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O u t s o u rc i n g a c c o u n t i n g a n d o
t h e r b a c k - o f f i c e s e rv i c e s l e
t y o u f o c u s o n y o u r b u s i n e s s g
ro w t h . A n d i f y o u a re l o o k i n g f
o r a re l i a b l e o u t s o u rc i n g v e n d
o r, C o g n e e s o l i s a n i d e a l c h o i
c e .
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A B O U T C O G N E E S O L
C o g n e e s o l i s a l e a d i n g o u t s o u
r c i n g c o m p a n y , e s t a b l i s h e d
i n 2 0 0 8 , a n d p r o v i d i n g c o m p l
e t e f i n a n c e a n d accounting services to
CPA firms, a c c o u n t i n g f i r m s b u s
i n e s s e s w o r l d w i d e .
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Cogneesol's Tax and Accounting
Services for CPA Firm
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TAX
PREPARATION
Payroll Individual Sales and Use Business Tax
Preparation
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Accounting and
Bookkeeping
Accounts Payable and Receivable Bank, Credit
Card, Loan and Inventory Reconciliation
Transaction Entry Ledger Maintenance Financial
Reporting and Analysis
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CONTACT US
FOR INQUIRIES
30 Wall Street, 8th Floor, New York, 10005, USA
MAILING ADDRESS
EMAIL ADDRESS
info_at_cogneesol.com
PHONE NUMBER
1 646-688-2821
WEBSITE
www.cogneesol.com
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Thank You. We look forward to working with you.