Implementation of Segmentation on Email Marketing List for Best Results

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Implementation of Segmentation on Email Marketing
List for Best Results
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Segmentation is a huge success when it comes to
email marketing campaigns. It has been proven
over time that email marketing engagements like
opens and clicks can be increased with the help
of segmentation. According to MailChimps recent
user data stats segmented campaigns get 14.64
more opens and 59.99 more clicks than
non-segmented campaigns.
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Engagements
Engagements from your email marketing campaigns
are a quite simple way to segment your list which
could have a huge impact on the end results.
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Demographics Data like age, gender, position in
a company, and income level tells a lot about a
subscribers needs and interests. Most of the
marketers begin email marketing segmentation is
by demographic data.
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Geography Geography location can be used in many
ways especially for businesses whose location
greatly influences buying decisions.
Some of the most common ways you can use
geographic data are
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• Where a customer shops
• Advertising regional promotions

• Time-based email messages
• Personalized travel directions

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Previous Purchases You can use past purchase
data to target existing customers and try
cross-selling or up-selling in a way that is
relevant to those existing customers. The
simplest way is by sending out email
recommendations for similar products/items.
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Position in the Sales Funnel Segmenting
customers based on their position in the sales
funnel is one of the best ways to personalize
your emails.
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Money Spent You can use the money spent data to
identify which customers are more likely to buy
costly items and which are interested in low-cost
items then send out focused email campaigns for
each category.
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Website Interaction
Keeping track of a user on your website is one of
the easiest and most effective ways to identify a
visitors specific interests in your
business. Now, with the help of a few automation
tools, you can send out automated focused emails
based visitors interaction on your website.
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Overview
The process of grouping email subscriber into
segments based on set values is segmentation.
Usually, segmentation is used as a
personalization technique to send relevant emails
to subscribers based on their interest, purchase
history, geography, demographics, and much more.
Email Campaign Segmentation helps a marketer to
cater specifically to each segments.
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