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THE PROS AND CONS OF OUTDOOR SIGNAGE RENTALS

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Title: THE PROS AND CONS OF OUTDOOR SIGNAGE RENTALS


1
THE PROS AND CONS OF OUTDOOR SIGNAGE RENTALS
  • By BIG DIGITAL

2
  • Outdoor signage rentals are a great short-term
    advertisement option that gives your business
    flexibility and control over your promotion or
    marketing campaign, with a time commitment that
    suits your needs and budget. Electronic or
    digital signs are highly effective for businesses
    of all sizes, including churches and
    institutions. They are one of the most cost
    effective options for small companies to promote
    their businesses. Digital signs allow your brand
    to showcase high quality content in front of a
    critical audience of potential customers near
    you, for much less than conventional forms of
    advertising, including posters and billboards.
  • Having an outdoor digital sign is like investing
    in your own personal media outlet at your
    storefront, trade show, or other location.
  • Considering that the value of traditional
    advertising is measured in CPMcost per thousand
    impressionsdigital signs cost about 85 cents per
    impression, compared to 12 dollars for radio and
    21 dollars for television. Many businesses are
    able to reduce their advertising budgets by
    including digital signage for short-term or
    long-term purposes.
  • Here are some other benefits of outdoor digital
    signage

3
  • Increased Exposure
  • Outdoor digital signs are one of the best ways to
    reach prospects at a point where they can act on
    your message. A successful advertising approach
    is one that can reach the right audience at the
    right time. The addition of a digital sign at
    your storefront or in a trade show increases the
    frequency at which passing traffic can view your
    ad. This increased exposure is difficult to
    achieve with conventional advertising channels
    that are more expensive.
  • Digital displays take advantage of motion, vivid
    colour, and contrast, which are all elements that
    draw the human eye. This is important to redirect
    your traffics attention to high-value areas to
    increase conversions and sales.

4
  • Greater Control Over Your Message
  • The content delivered through digital signs can
    be easily adjusted in terms of both the message
    and timing. Compared to TV or radio ads that
    replay the same content for an agreed duration,
    or billboards and other print media that require
    the physical change of content, you can tweak
    your digital sign by simply uploading fresh
    content to impact your business immediately.
  • With this high level of content control, you can
    exhibit multiple adverts for your different
    products or services, or even showcase adverts
    from multiple businesses, vendors, and brands in
    a single location or building. This implies that
    you can configure each screen to showcase several
    advertisements at set intervals, which can
    significantly increase your reach and bottom line
    from a single advertising site.
  • This ability to adjust and schedule the content
    at will can be particularly beneficial for
    restaurants that target lunchtime commuters and
    other businesses with regular promotional offers
    targeting regular traffic.

5
  • Highly Customizable
  • Your display is designed specifically for your
    marketing objectives, with your brand, logo,
    colours, graphics, and marketing message to make
    you stand out from your competition.
  • If youre using the outdoor signage for trade
    shows, the rental signage can be uniquely
    designed for each show you will be attending,
    while maintaining the elements that help to
    distinguish your brand or business, like the
    colours, logo, and slogans. The design can be
    tailored based on your target audience, booth
    space and size, and marketing objectives.
  • Custom digital rental signs also make it easier
    to integrate new technologies into your marketing
    campaign without incurring the additional cost of
    updating or revamping the existing system.
    Renting allows you to experiment with different
    cutting-edge technologies, including lighting
    packages, virtual reality, RFID applications,
    touch screens, video walls, iPad integration, and
    interactive technology, among others.

6
  • Cost Effective
  • The cost for digital signage is quite different
    from that of static signs. The cost of a digital
    sign may range between 50 and 60 that of a
    billboard per month. However, a digital sign will
    allow you to showcase multiple products and
    services with several flips at a set interval
    without cluttering your message. You can easily
    change the copy through your computer without
    incurring the additional cost of materials and
    labour, such as printing and placing a new vinyl
    ad.
  • Digital signage rentals also eliminate the high
    capital investment of digital sign equipment and
    periphery while allowing you to enjoy the
    benefits of modern advertising. Rentals help to
    keep your digital advertising overhead low,
    including expenses associated with maintaining,
    storing, insuring, and repairing equipment.
    Renting the accessories necessary for your
    digital display campaign also eliminates the need
    to purchase different kinds of expensive
    periphery.
  • Moreover, you can create goodwill within your
    community by including some public service ads
    that are both cheap and easy to create.

7
  • Challenges of Outdoor Signage with Rentals
  • Outdoor signs have a number of shortcomings that
    can be easily overcome by renting your signage.
    Generally, renting an outdoor sign
  • Eliminates the extra capital cost - Purchasing
    and installing a digital billboard may cost you
    over 200,000, which is several times the cost of
    a billboard.
  • Allows you to experiment with different sign
    locations and messages for the greatest impact,
    after which you can convert your best locations
    with permanent digital signage.
  • Protects you from obsolescence - A digital
    billboard may have a useful life of between 10
    and 15 years before it becomes technologically
    out of date. At this point, you will need to
    install a new generation digital sign. Renting
    eliminates this risk. It allows you to enjoy the
    benefits of new forms of digital advertising as
    they emerge.
  • Requires a skilled workforce to assist your
    customers - Although you may need to train your
    employees to better assist your customers when
    using advanced technologies like interactive
    displays, the enhanced customer experience can
    help to engage and entertain customers as they
    wait for their order or service, which will
    improve the overall customer experience.

8
  • Some marketers also argue that digital signs come
    with the additional recurrent cost of
    electricity. But the numerous benefits of digital
    rental signage outweigh the temporary cost of
    electricity to power your digital signage.
  • Final Note
  • Outdoor digital signage is arguably the most
    popular form of business advertising today. The
    quality of interactive media and dynamic content
    is superior and more eye-catching compared to
    static signage. Renting gives you access to not
    only expensive digital signage equipment, but
    also the expertise of professional designers who
    handle the design, set up, and storage of your
    rental display, all of which help to maximize
    your ROI.
  • CONTACT US
  • BIG Digital Corp. 116 Geary Avenue, 202a
  • Toronto, ON
  • M6H 4H1
  • info_at_bigdigital.ca

To learn more, call Big Digital at 888-979-7020
or contact us here.
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