Digital Marketing

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DIGITAL MARKETING
UNDERSTANDING THE CONCEPT AND ITS ADVANTAGES
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D I G I T A L M A R K E T I N G
T H E C O N C E P T O F D I G I T A L M A R K E
T I N G
Today, we have more and more people connected to
the internet leaving the TV and radio in the
background. The way people consume and buy has
changed, which means that offline marketing is
not as effective as it used to be. And, with
the Internet ever more present in everyone's
life, it comes as no surprise that digital
marketing is now one of the top ways businesses
have to communicate with the public in a direct,
personalized, and timely manner.
I N T R O D U C T I O N
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D I G I T A L M A R K E T I N G
D I G I T A L M A R K E T I N G
T H E D E F I N I T I O N O F
L e t s s t a r t b y a n a l y z i n g t h o s
e t w o w o r d s s e p a r a t e l y
M a r k e t i n g i s n o t h i n g m o r e t h a
n c r e a t i n g a c o n n e c t i o n w i t h
a s p e c i f i c t a r g e t a u d i e n c e t o
i d e n t i f y n e e d s a n d d e s i r e s a n
d o f f e r t h e m o s t a p p r o p r i a t e s
o l u t i o n s . A n d d i g i t a l m e a n s
o n l i n e .
S o w h a t i s D i g i t a l M a r k e t i n g ?
I t i s t h e g a t h e r i n g o f t h e s e m a
r k e t i n g s t r a t e g i e s h o w e v e r d
o n e i n t h e d i g i t a l w o r l d , o n l i
n e .
D E F I N I T I O N
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D I G I T A L M A R K E T I N G
Digital Marketing or Online Marketing can be
considered, in an objective way, all actions of
promotion and communication of a brand or
product through the Internet and Mobile, carried
by a vast array of media and platforms, such as
websites, social networks, mobile applications,
email marketing among many other
solutions. Often, more and more, Digital
Marketing actions do not only seek to promote or
make known a product or a brand, but rather to
create and strengthen relationships with their
target audience so that they are then reflected
in more sales, more satisfied customers, and
brand and product loyalty. The means used to do
so may vary depending on the brand or campaign
in question and there is no right or wrong
strategy, but rather a plan based and built on
the context, the brand, its target, and its
objectives.
D E F I N I T I O N
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D I G I T A L M A R K E T I N G
D I G I T A L
M A R K E T I N G
M A I N A D V A N T A G E S
A D V A N T A G E S
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C O M M U N I C A T I O N
D I G I T A L
M A R K E T I N G
Traditional Marketing - with Billboards, TV,
Radio, Newspaper Magazines advertising - does
not allow consumers to easily communicate with
companies. Digital Marketing makes it easy to
communicate between companies and consumers, 24
hours a day and often in real time. This makes
it easier to solve future problems and
misunderstandings creating an excellent
reputation for the brand and a more efficient
relationship with its consumers.
A D V A N T A G E S
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R E A L - T I M E
D I G I T A L
M A R K E T I N G
As digital marketing is based on the Internet,
everything can be monitored in real
time. Marketers can quickly adapt to the
performance of a campaign, avoiding wasting
money on something that is not working.
A D V A N T A G E S
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D A T A S E G M E N T A T I O N
D I G I T A L
M A R K E T I N G

• With the amount of data you can get from digital
  marketing, you can make highly targeted
  marketing investments for your target audience.
• This type of targeting makes campaign efficiency
  increase considerably.

A D V A N T A G E S
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G L O B A L R E A C H
D I G I T A L M A R K E T I N G
In the virtual world, any company can have global
reach, since there are no distances to be
covered and no geographical limits.
A D V A N T A G E S
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I N T E R A C T I O N
D I G I T A L
M A R K E T I N G
One of the significant advantages of internet
marketing is that it is more interactive than
traditional marketing, it is no longer a one-way
street, and now companies can create productive
interactions with their audience.
A D V A N T A G E S
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D I G I T A L
M A R K E T I N G
D I G I T A L M A R K E T I N G M A I N T A C T
I C S
S E O
P P C
S O C I A L M E D I A
S E A R C H E N G I N E
P A Y - P E R - C L I C K
S O C I A L M E D I A
O P T I M I S A T I O N
G O O G L E A D W O R D S
M A R K E T I N G
M A I N T A C T I C S
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B R O U G H T T O Y O U B Y
W W W . S W O T D I G I T A L . C O M